Associate Professor of Strategy; Faculty Director - China Initiatives; University of Michigan's Ross School of Business
Xun (Brian) Wu is an Associate Professor of Strategy (with tenure) at the Ross School of Business at the University of Michigan. He received his B.S. from Tsinghua University in China, M.Sc. from National University of Singapore, and Ph.D. from the Wharton School at the University of Pennsylvania prior to joining the Ross School of Business in 2007. His research examines the role of firm capabilities in influencing the dynamics of corporate scope and the evolution of industries. His work can be organized into two streams, with the first stream related to firms’ strategies for reconfiguring their business portfolios in dynamic environments, and the second related to industry evolution driven by entry, exit, and incumbent adaptation. These two streams are linked by a common concern with how competitive advantage is created and destroyed when industry landscapes are reshaped by economic, technological, and institutional factors. His research has been published or is forthcoming in Management Science, Organization Science, and Strategic Management Journal. His work has been recognized with the US Small Business Administration Best Student Paper Award, AOM Technology and Innovation Management Division Stephan Schrader Best Conference Paper Award, INFORMS Organization Science Dissertation Proposal Competition Award (finalist), AOM Technology and Innovation Management Division Past Chairs Emerging Scholar Award (runner-up), Academy of Management BPS Division Distinguished Paper Award, 3M Nontenured Faculty Award, Neary PhD Teaching Excellence Award, and Sanford R. Robertson Professorship (school-wide junior faculty award that recognizes career achievement and outstanding performance in research and teaching). He was named one of Poets & Quants' best 40 business school professors under 40 in 2016.