Author Details

Aneel Karnani

Aneel Karnani

Professor of Strategy; University of Michigan’s Ross School of Business

Professor Aneel Karnani is faculty member of the Strategy group at the Stephen M. Ross School of Business, University of Michigan. He has received the Teaching Excellence Award several times.  He has held visiting appointments to teach in the MBA and executive development programs at many universities including the Northwestern University, London Business School, INSEAD (France), HEC (France), CEIBS (China), Indian Business School, Chulalongkorn University (Thailand), and INCAE (Costa Rica). In addition, he has lectured in several other countries in Latin America, Middle East, Europe and Asia.

Prior to joining the University of Michigan's faculty in 1980, he obtained his doctoral degree from the Harvard Business School.  He also holds an MBA and B.Tech. (Electrical Engineering), both from India.

Professor Karnani's interests are focused on three topics: strategies for growth, global competition, and the role of business in society. He studies how firms can leverage existing competitive advantages and create new ones to achieve rapid growth. He is interested in global competition, particularly in the context of emerging economies.

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Aneel Karnani has 9 products available, viewing 1-9.

A Delicate Balance for Ruby Cup: Profitability and Sustainability at the Base of the Pyramid
Ruby Cup explores the challenges of creating marketing, pricing, sales, and distribution strategies based on the needs of those living in bottom of the pyramid (BoP) markets. Three entrepreneurs are…
Publication Date: 01/14/2015 Product ID: 1-429-400
$3.95
Is Unilever Being Socially Responsible in Marketing Fair & Lovely, a Skin Whitening Cream?
Fair & Lovely, a brand of skin lightening cream owned by Unilever, is sold in more than 40 countries and has annual sales of more than $1 billion. The Fair…
Publication Date: 08/05/2014 Product ID: 1-429-398
$3.95
Coca-Cola Bottling in Rajasthan, India: Tragedy of the Commons
Can corporate social responsibility plans avert the tragedy of the commons? Or is selfishness an inherent part of business? Coca-Cola has long been criticized for its extraction of water from…
Publication Date: 03/27/2014 Product ID: 1-429-391
$3.95
Note on Corporate Social Responsibility: A Debate
This note is a summary of the articles originally published in the Winter 2011 issue of the California Management Review, vol. 53, No. 2. Professor Aneel Karnani from the University…
Publication Date: 09/13/2011 Product ID: 1-429-177
$3.95
Note on the Global Middle Class
Rapid economic growth in India, China, and other developing nations in the late 20th and early 21st centuries led to the emergence of a new global middle class. These billions…
Publication Date: 07/26/2011 Product ID: 1-428-941
$3.95
LifeSpring Hospitals
This case study details LifeSpring Hospitals, a maternity hospital chain for low-income women in India that is an investee of Acumen Fund. Though LifeSpring’s target customer earns between $2 to…
Publication Date: 03/28/2011 Product ID: 1-429-038
$3.95
PepsiCo & Coca-Cola Company: Vertical Integration
In 2009, Pepsi acquired its two largest franchised bottlers. Six months later, after initial rejection of Pepsi’s strategy, Coca-Cola also bought the North American operations of its largest bottler. With…
Publication Date: 06/29/2010 Product ID: 1-428-939
$3.95
TechnoServe: Cashing in on Cashews
In the mid-1970s, Mozambique was the world’s leading cashew nut producer. But by the late 1990s, the post-independence civil war, a slowing economy, and poor policy decisions had destroyed the…
Publication Date: 10/28/2009 Product ID: 1-428-817
$3.95
Vision Correction in the Developing World
This case is about a major unmet social need: vision correction. Even though technologically this is a simple problem to solve – eyeglasses – it is not being solved. Over…
Publication Date: 08/18/2009 Product ID: 1-428-820
$3.95