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Lubna Nafees

Lubna Nafees

Associate Professor; Institute of Management Technology - Ghaziabad

Lubna Nafees is Associate Professor in the area of marketing at Institute of Management Technology, Ghaziabad. She teaches papers on brand management, integrated marketing communications, digital marketing and cross functional simulation for leadership. With an experience of 14 years in academia and industry, her research and consultancy interests include branding and brand communications; visual imagery and semiotics; digital marketing ; use of simulation in b-school pedagogy and management education. She has published papers  and case studies on  marketing strategy, brand,  marketing communications and management education  in both academic journals and popular media.

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Unnati: Sustaining Value in the Agricultural Sector of Rural India
Akshamaala was designed to provide information and communication technology (ICT) solutions to improve sales, field force effectiveness, and customer interactions. Entrepreneurs Amit Sinha and Ashok Prasad started the firm for…
Publication Date: 12/04/2015 Product ID: 1-429-430
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