Associate Professor; Institute of Management Technology - Ghaziabad
Lubna Nafees is Associate Professor in the area of marketing at Institute of Management Technology, Ghaziabad. She teaches papers on brand management, integrated marketing communications, digital marketing and cross functional simulation for leadership. With an experience of 14 years in academia and industry, her research and consultancy interests include branding and brand communications; visual imagery and semiotics; digital marketing ; use of simulation in b-school pedagogy and management education. She has published papers and case studies on marketing strategy, brand, marketing communications and management education in both academic journals and popular media.