Author Details

C.K. Prahalad

C.K. Prahalad

Former Paul and Ruth McCracken Distinguished University Professor of Strategy; University of Michigan’s Ross School of Business

The late C.K. Prahalad was the Paul and Ruth McCracken Distinguished University Professor at the Stephen M. Ross School of Business,  specializing in corporate strategy. His books include Multinational Mission: Balancing Local Demands and Global Vision (1987), co-authored with Yves Doz, Competing for the Future (1994), co-authored with Gary Hamel and printed in fourteen languages, and named the Best Selling Business Book of the Year in 1994. The Future of Competition: Co-Creating Unique Value with Customers (2004) (co-authored with Venkatram Ramaswamy), and translated into twelve languages.  Business Week described the book as "provocative" and "an important book full of disruptive ideas."  The Fortune at the Bottom of the Pyramid: Eradicating Poverty through Profit (2004). The book was selected as one of the best books of the year 2004 by The Economist, Fast Company and Amazon.com.

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C.K. Prahalad has 20 products available, viewing 1-10.

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Madras Cements, Ltd.
A leading cement producer in southern India, Madras Cement is having trouble controlling costs due to its disorganized reporting processes. This case documents the company’s two attempts to resolve these…
Publication Date: 07/11/2014 Product ID: 1-428-925
$3.95
Business Model Innovation at TutorVista: Personalization and Global Resource Leverage
How do you convince American parents living in the Midwest to hire tutors from India? How do you convince them to hire a tutor that they and their children will…
Publication Date: 12/14/2012 Product ID: 1-428-916
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Bharti Airtel (B)
This case study on India’s wireless giant Bharti Airtel (Airtel) is the second of two cases on the company that show how the firm exemplifies many of the tenets set…
Publication Date: 12/19/2011 Product ID: 1-428-864
$3.95
Bharti Airtel (A)
India’s wireless giant Bharti Airtel (Airtel) exemplifies many of the tenets set forth in the book The New Age of Innovation by CK Prahalad and MS Krishnan. Divided into two…
Publication Date: 05/23/2011 Product ID: 1-428-834
$3.95
ITC e-Choupal 3.0
This case study is an in-depth analysis of ITC’s initiative to develop third-generation e-Choupals, or internet-enabled computer stations based in villages. The first e-Choupals provided information on weather, best practices,…
Publication Date: 05/23/2011 Product ID: 1-428-915
$3.95
Jaipur Foot: Challenging Convention
With five and a half million amputees, there is an almost overwhelming need for an inexpensive artificial foot/lower limb prosthesis in India. Any solution also has to meet the needs…
Publication Date: 12/01/2010 Product ID: 1-429-145
$3.95
Casas Bahia: Fulfilling a Dream
In fifty years, Casas Bahia has grown from one man selling blankets and bed linens door-to-door to the largest retail chain in Brazil, offering electronics, appliances, and furniture. With its…
Publication Date: 12/01/2010 Product ID: 1-429-148
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eChoupal - ITC, Ltd.: Bringing Global Resources to Indian Farms
In setting up rural farmer-entrepreneurs with Internet access, and using modern technology to accurately weigh farmers crops (and paying them promptly), ITC’s eChoupal system is transforming India’s agricultural supply chain,…
Publication Date: 12/01/2010 Product ID: 1-429-150
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eGovernance in Andhra Pradesh: Citizen Centricity
Partnering with business to deliver government services electronically is fundamentally altering the relationship between government and citizens in Andhra Pradesh, the fifth-largest state in India. Government processes are more transparent;…
Publication Date: 12/01/2010 Product ID: 1-429-151
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EID Parry: Indiagriline
EID Parry provides local entrepeneurs the technological backing to run Internet kiosks in rural villages. EID Parry has also created its own Internet portal to support farmers with access to…
Publication Date: 12/01/2010 Product ID: 1-429-152
$3.95

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