Author Details

G. Shainesh

G. Shainesh

Professor of Marketing; Indian Institute of Management - Bangalore

G. Shainesh is a Professor of Marketing at the Indian Institute of Management Bangalore.  He has over a two decades of research and teaching experience in India and abroad. He has conducted research and teaching assignments at the Goteborg University (Sweden), University of St. Gallen (Switzerland), Audencia Nantes and IESEG (France), Vienna University and MCI Innsbruck (Austria), Bocconi University (Milan), Curtin University of Technology (Perth) and the American University of Armenia (Yerevan).   Shainesh’s research and teaching interests focus on CRM, Services Marketing and Service Innovations. The ‘Best Professor in Marketing’ award was conferred on Prof. Shainesh by the CMO Asia Council during the ‘Best B-Schools in Asia Awards’, July 2011, Singapore. He is also the past winner of the Citibank Special Research Award (1994) and P D Agarwal TCI Award for Doctoral Research in Management (1995). Shainesh has worked for several organizations in the public, the non-profit and the corporate sector in telecom, software, engineering and services both as an advisor and as a seminar leader. His clients include ABB, Aventis Pharma, B2K Corp, Department of Pharmaceuticals, HECL, Caterpillar, Ericsson, Indian Oil, Manipal Universal, MICO, NCSM, Otto Bilz, Philips, SKF, Indian Railways, IFFCO, ICPB, Ministry of Tourism, Power Ministry, TRIFED, Sanskriti, Pradan, etc.   Prof. Shainesh’s book titled ‘Customer Relationship Management – A Strategic Perspective’ (Macmillan India) is a prescribed text book for CRM courses at several business schools. He is also the co-author of an edited book on CRM titled ‘Customer Relationship Management – Emerging Concepts, Tools and Applications’ (15th  Reprint 2011, Tata McGraw Hill, New Delhi). Shainesh is the Editor-in-Chief of the Journal of Indian Business Research (JIBR), an Emerald (UK) publication. His papers on services and relationship marketing have been published in several leading journals.

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Narayana Nethralaya: Expanding Affordable Eye Care
2nd Place Winner – 2014 NextBillion Case Writing Competition. The Karnataka Internet-assisted Diagnosis of Retinopathy of Prematurity (KIDROP) initiative at Narayana Nethralaya seeks to prevent blindness among prematurely born/underweight babies.…
Publication Date: 04/01/2014 Product ID: 1-429-385