Author Details

Ilan Alon

Ilan Alon

George D. and Harriet W. Cornell Chair of International Business; Director - The China Center; Rollins College

Ilan Alon is George D. and Harriet W. Cornell Chair of International Business, Director of The China Center at Rollins College, and Visiting Scholar and Asia fellow at Harvard University.  Dr. Alon teaches undergraduate and graduate courses relating to International Business management and marketing at Rollins College.  He also has significant executive and MBA education and consulting experience in Europe, Asia, the Middle East and America.  Among his recent books are Chinese Entrepreneurs, China Rules, Globalization of Chinese Enterprises, Service Franchising: A Global Perspective, Business Education and Emerging Market Economies: Perspectives and Best Practices, and Chinese Economic Transition and International Marketing Strategy.   Dr. Alon is a recent recipient of the Chinese Marketing Award, a dual award from the Tripod Marketing Association (China) and the Society for Marketing Advances (USA). He has taught courses in top Chinese MBA programs including Shanghai Jiao Tong University, Fudan University, and China Europe International Business School. He is also an international business consultant, with experience in China as well as other countries, and a featured speaker in many professional associations.

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Ilan Alon has 2 products available, viewing 1-2.

Your Global Footprint
This exercise was developed for students to see their personal “footprints” on the world by plotting which of the world’s countries (and corresponding populations and economies), languages, and religions they…
Publication Date: 11/06/2014 Product ID: 1-429-343
Brand You: Marketing Yourself for Success Globally
In this exercise students develop a personal marketing plan to promote their individual international business agendas. This is an eight-part process that involves the creation of a mission statement, summary…
Publication Date: 04/17/2014 Product ID: 1-429-392