Christie L. Nordhielm

Laura Moore and the Center for Executive Woman

Laura Moore, CEO of her own executive recruiting firm, Moore Associates, wants to scale her business in the $1 billion professional recruiting industry. With the professional and personal needs of…

Publication Date: 07/05/2011 Product ID: 1-429-111

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Net Impact of NetSuite Case, The

by: Christie L. Nordhielm

Zack Nelson, President and CEO of NetSuite, is looking to expand his business in the Software As A Service (SaaS) industry. Competing with giants like Microsoft and Salesforce.com, Nelson must…

Publication Date: 03/26/2011 Product ID: 1-429-110

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Ethicon Endo-Surgery: The Surgeons’ Perspective

by: Christie L. Nordhielm

Shelley Peterson, newly-promoted General Manager of the Endosurgery Medical Devices Division, is striving for greater profitability in the bariatric surgical device market. Her team presented her with investment options that…

Publication Date: 03/05/2011 Product ID: 1-429-107

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Ethicon Endo-Surgery: The Patients’ Perspective

by: Christie L. Nordhielm

Shelley Peterson, newly-promoted General Manager of the Endosurgery Medical Devices Division, is striving for greater profitability in the bariatric surgical device market. Her team has presented her with investment options…

Publication Date: 03/05/2011 Product ID: 1-429-108

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Whole Foods: What Now?

by: Christie L. Nordhielm, Marta Dapena-Baron

This case and accompanying simulation follow Whole Foods, a supermarket chain that sells natural and organic products. With rising competition from Costco and WalMart, Margaret Wittenberg, Global Vice President of…

Publication Date: 10/21/2010 Product ID: 1-429-109

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Stonewall Community Foundation Increasing Awareness and Donations

by: Christie L. Nordhielm

This case follows Bill Mattle, the executive director of the Stonewall Community Foundation (SCF). SCF is “the public charity for lesbian, gay, bisexual and transgender (LGBT) New York.” Bill was…

Publication Date: 07/10/2010 Product ID: 1-428-932

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Assessing Market Potential: The 4 Bs

by: Christie L. Nordhielm

This exercise illustrates marketers’ constant struggle to determine their return on marketing investment. Leading indicators vs. lagging indicators need to be available for ongoing decision-making. By clearly identifying the objectives…

Publication Date: 04/23/2010 Product ID: 1-428-931

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World of Warcraft

by: Christie L. Nordhielm

Since its debut 2004, Blizzard Entertainment’s blockbuster game World of Warcraft (WOW) has been the hottest online role-playing game in the industry. Within 4 months, it surpassed 1.5 million subscribers,…

Publication Date: 10/28/2009 Product ID: 1-428-933

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Partnership for Katine Village AMREF & The Guardian Newspaper

by: Christie L. Nordhielm

AMREF (African Medical and Research Foundation) is an NGO working on health-related issues in Africa; the Guardian is one of the largest newspapers in the UK. As a part of…

Publication Date: 02/26/2008 Product ID: 1-428-661

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Oxfam’s "Make Trade Fair" Campaign Against Starbucks

by: Christie L. Nordhielm

Oxfam and a coalition of allies asked Starbucks to sign an agreement to allow the country of Ethiopia to control the names of coffees grown in certain areas of the…

Publication Date: 02/01/2008 Product ID: 1-428-664

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Founder; Big Picture Partners

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