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Lisa Jones Christensen

Lisa Jones Christensen

Adjunct Assistant Professor of Strategy and Entrepreneurship; University of North Carolina's Kenan-Flagler Business School

Lisa Jones Christensen researches and teaches about innovation and entrepreneurship, social entrepreneurship, sustainability strategies, business planning, corporate social responsibility and international competency-based education. She is an award-winning teacher whose research focuses on how business can be a catalyst for poverty alleviation and positive social change. Jones Christensen explores entrepreneurship in conditions of market failure and extreme resource constraints, such as in Kenya, Ethiopia, Malawi and India. In particular, she studies how entrepreneurs’ social capital and social networks explain the success or failure of innovation implementation as well as psychological predictors of entrepreneurial value creation. Her recent work focuses on comparing for-profit and social responsibility market orientations in relation to innovation adoption. In addition, Jones Christensen publishes work on research methods for low-income developing country contexts, frequently termed base of the pyramid (BoP) contexts.

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Procter & Gamble’s PUR Purifier of Water: How Global Corporate Philanthropy Builds Shareholder Value
Over the last ten years, Procter & Gamble has helped to distribute over 200 million PUR packets, packets that are typically used by people who must draw their water from…
Publication Date: 12/02/2011 Product ID: 1-429-201