Lisa Jones Christensen
Adjunct Assistant Professor of Strategy and Entrepreneurship; University of North Carolina's Kenan-Flagler Business School
Lisa Jones Christensen researches and teaches about innovation and entrepreneurship, social entrepreneurship, sustainability strategies, business planning, corporate social responsibility and international competency-based education. She is an award-winning teacher whose research focuses on how business can be a catalyst for poverty alleviation and positive social change. Jones Christensen explores entrepreneurship in conditions of market failure and extreme resource constraints, such as in Kenya, Ethiopia, Malawi and India. In particular, she studies how entrepreneurs’ social capital and social networks explain the success or failure of innovation implementation as well as psychological predictors of entrepreneurial value creation. Her recent work focuses on comparing for-profit and social responsibility market orientations in relation to innovation adoption. In addition, Jones Christensen publishes work on research methods for low-income developing country contexts, frequently termed base of the pyramid (BoP) contexts.