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BioOne Open Access and the Changing Landscape of Academic Publishing
Publishing consultant Howard Gutenberg is wondering which strategy he will recommend to BioOne — a financially sustainable non-profit organization operating in the scientific publishing arena. The organization’s subscription model and…
Publication Date: 07/16/2013 Product ID: 1-429-344
$3.95
BlackRock's ESG Investment Dilemma: Managing Stakeholder Differences
In 2018, BlackRock CEO Larry Fink wrote a surprising letter to CEOs across the country stating “to prosper over time, every company must not only deliver financial performance, but also…
Publication Date: 03/09/2023 Product ID: 7-238-314
$3.95
Blue Apron: Turning Around the Struggling Meal Kit Market Leader
In 2016, Blue Apron was the leading meal kit delivery business in the United States. The initial registration form it filed in advance of its initial public offering (IPO) showed…
Publication Date: 08/09/2018 Product ID: 5-177-309
$3.95
Blueprint for Ford’s Future: From Personal Automobiles to Mobility
Ford Motor Company’s Social Sustainability Manager, David Berdish, faces the challenge of positioning Ford on the forefront of the new global transportation industry in a sustainable way while leveraging Ford’s…
Publication Date: 02/14/2013 Product ID: 1-429-303
$3.95
Blurring the Lines Between Business and Government: Salesforce and CEO Activism
This case features CRM technology firm Salesforce, and its CEO, Marc Benioff. In 2015, the state of Indiana’s new Religious Freedom Restoration Act (RFRA) was signed into law by then…
Publication Date: 04/10/2019 Product ID: 2-027-758
$3.95
BP and the Whiting Refinery: Beyond Petroleum (A)
This case describes the situation facing BP America’s President Bob Malone in late 2007, while attempting to expand the refining capacity at their Whiting, Indiana plant. They had followed all…
Publication Date: 12/05/2008 Product ID: 1-428-727
$3.95
BP and the Whiting Refinery: Beyond Petroleum (B)
This mini-case is a follow-up to the BP and the Whiting Refinery Case (A), which describes the situation facing BP America’s President Bob Malone in late 2007, while attempting to…
Publication Date: 12/05/2009 Product ID: 1-428-736
$3.95
BP: Beyond Petroleum?
British Petroleum (BP), one of the world’s largest oil companies, had spent over $200 million rebranding itself as environmentally responsible, with the tagline “Beyond Petroleum.” However, after the catastrophic 2010…
Publication Date: 04/03/2012 Product ID: 1-429-229
$3.95
Brand Extension through Innovation: Sound Agriculture Sustainably Grows the Greens
This case follows the decision-making process of Erik Wolfe, senior product marketing manager at Sound Agriculture, an agriculture technology company, to develop a go-to-market strategy for a new product. Founded…
Publication Date: 09/14/2023 Product ID: 1-024-750
$3.95
Breaking Ground: Method and the Brownfield vs. Greenfield Debate
Method’s environmentally friendly cleaning products were rapidly gaining market share, both domestically and overseas. Due to its 2012 acquisition by Belgian cleaning brand Ecover, Method now had access to Ecover’s…
Publication Date: 04/12/2017 Product ID: 1-430-508
$3.95
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