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146 products found Showing 11-20 products.

Assessing Market Potential: The 4 Bs
This exercise illustrates marketers’ constant struggle to determine their return on marketing investment. Leading indicators vs. lagging indicators need to be available for ongoing decision-making. By clearly identifying the objectives…
Publication Date: 04/23/2010 Product ID: 1-428-931
$3.95
Baby’s Out of Breath: Challenges of Running a Neighborhood Store
Baby’s Hardware, a small retail shop, sells plumbing and electrical equipment as well as tools, paints and accessories. Over the last few years, sales have been declining. Competition has increased,…
Publication Date: 03/10/2017 Product ID: 1-007-100
$0.00
Blue Apron: Turning Around the Struggling Meal Kit Market Leader
In 2016, Blue Apron was the leading meal kit delivery business in the United States. The initial registration form it filed in advance of its initial public offering (IPO) showed…
Publication Date: 08/09/2018 Product ID: 5-177-309
$3.95
Boosting Roots with Analytics
Josef Singson started Roots as a school project for one of his entrepreneurship classes. The company, an online fashion retailer, carries men’s and women’s apparel and accessories, emphasizing minimalist design…
Publication Date: 03/10/2017 Product ID: 1-007-200
$0.00
Boroline Branding: More Than Cosmetic Changes
A once dominate market leader in the skin care segment, Boroline – a moisturizing skin cream – has receded in relevancy and popularity in the Indian market. The brand had…
Publication Date: 04/16/2015 Product ID: 1-429-432
$3.95
BP: Beyond Petroleum?
British Petroleum (BP), one of the world’s largest oil companies, had spent over $200 million rebranding itself as environmentally responsible, with the tagline “Beyond Petroleum.” However, after the catastrophic 2010…
Publication Date: 04/03/2012 Product ID: 1-429-229
$3.95
Brand Extension through Innovation: Sound Agriculture Sustainably Grows the Greens
This case follows the decision-making process of Erik Wolfe, senior product marketing manager at Sound Agriculture, an agriculture technology company, to develop a go-to-market strategy for a new product. Founded…
Publication Date: 09/14/2023 Product ID: 1-024-750
$3.95
Brand You: Marketing Yourself for Success Globally
In this exercise students develop a personal marketing plan to promote their individual international business agendas. This is an eight-part process that involves the creation of a mission statement, summary…
Publication Date: 04/17/2014 Product ID: 1-429-392
$3.95
Branding Israel (A)
This case study teaches students about the concept of nation branding through a real-world project that has been designed to understand and affect the public’s perceptions of the nation of…
Publication Date: 04/08/2009 Product ID: 1-428-725
$3.95
Branding Israel (B)
This short case provides an update to the Branding Israel Case A, which was focused on understanding and affecting public perception of Israel. Case B presents students with information regarding…
Publication Date: 04/08/2009 Product ID: 1-428-823
$1.95
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