75 products found. Showing 1-10 products.
A123 Systems Powering a Sustainable Future: Strategizing in the Advanced Battery Market
A123 Systems successfully went to market with new technologies that had the potential to revolutionize both the energy storage and electric battery industries. After opening the largest hybrid vehicle battery…
Publication Date: 02/14/2013 Product ID: 1-429-302
Augusta Richards Responding to Plagiarism (A)
This is an ethics case about a dilemma facing Augusta Richards, professor of business at the Boston University School of Management. She has been informed by an international colleague in…
Publication Date: 04/23/2010 Product ID: 1-429-044
Better Place: Charging into the Future?
With partnerships and developments in nations across the globe, Better Place seemed poised to succeed in the burgeoning electric vehicle market. Yet Better Place’s proposition relied on a revolutionary shift…
Publication Date: 05/13/2010 Product ID: 1-429-419
Blueprint for Ford’s Future: From Personal Automobiles to Mobility
Ford Motor Company’s Social Sustainability Manager, David Berdish, faces the challenge of positioning Ford on the forefront of the new global transportation industry in a sustainable way while leveraging Ford’s…
Publication Date: 02/14/2013 Product ID: 1-429-303
Blurring the Lines Between Business and Government: Salesforce and CEO Activism
This case features CRM technology firm Salesforce, and its CEO, Marc Benioff. In 2015, the state of Indiana’s new Religious Freedom Restoration Act (RFRA) was signed into law by then…
Publication Date: 04/10/2019 Product ID: 2-027-758
BP: Beyond Petroleum?
British Petroleum (BP), one of the world’s largest oil companies, had spent over $200 million rebranding itself as environmentally responsible, with the tagline “Beyond Petroleum.” However, after the catastrophic 2010…
Publication Date: 04/03/2012 Product ID: 1-429-229