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Deja Shoe (A): Creating the Environmental Footwear Company
Long-time environment and recycling supporter Julie Lewis thought that she had struck green gold when she partnered with Nike and Avia executives to create Deja Shoe, an environmental footwear company.…
Publication Date: 09/09/2008 Product ID: 1-428-670
$3.95
Deja Shoe (B): Product Launch
Deja Shoe (B) provides a follow-up to the scenario presented in Deja Shoe (A). Part B follows Lewis and her team through Deja Shoe’s product launch across mainstream and green…
Publication Date: 09/09/2008 Product ID: 1-428-671
$1.95
Expanding the Playing Field: Nike’s World Shoe Project (A)
Nike’s Footwear Director for Emerging Markets was challenged with “expanding the playing field” in emerging markets with a range of affordable, durable, and easy-to-produce sports shoes. The goal was to…
Publication Date: 09/09/2008 Product ID: 1-428-673
$3.95
Expanding the Playing Field: Nike’s World Shoe Project (B)
Nike’s World Shoe Project (B) accompanies Case (A). This one-page summary is designed to be handed out in class to give students an update on Nike’s strategy for entering China.…
Publication Date: 09/09/2008 Product ID: 1-428-674
$3.95
Iqbal Quadir on Sustainable Entrepreneurship: Getting to the Root of the Problem
This case traces the evolution and development of Iqbal Quadir’s entrepreneurial efforts from his childhood in Bangladesh to his experiences in the United States both as a student and later…
Publication Date: 03/31/2017 Product ID: 8-531-081
$3.95
McDonald’s (A): McDonald’s Environmental Strategy
McDonald’s Case (A) is the first piece in the McDonald’s case series. It gives the background on McDonald’s and the organization’s environmental initiatives in the early 1990s. In particular, it…
Publication Date: 01/01/2008 Product ID: 1-428-677
$3.95
McDonald’s (B1): The Clamshell Controversy
McDonald’s Case (B1) is the second piece in the McDonald’s case series. It describes the decision-making process and subsequent decisions that McDonald’s made regarding its polystyrene “clamshell” sandwich containers. Environmentally…
Publication Date: 01/01/2008 Product ID: 1-428-678
$3.95
McDonald’s (B2): The Decision
Case B2 is the third of part of the McDonald’s Case Series. It is a short summary of McDonald’s decision regarding the clamshells. It also highlights reactions to the decision…
Publication Date: 01/01/2008 Product ID: 1-428-687
$1.95
McDonald’s (C): Sustaining McDonald’s Environmental Success
McDonald’s Case (C) is the fourth piece in the McDonald’s case series. It describes the organization’s response to the fact that in April 1993 another nonprofit environmental group, The Beyond…
Publication Date: 01/01/2008 Product ID: 1-428-679
$3.95
Monsanto Company (A): Quest For Sustainability
This case explores Monsanto’s sustainability-based strategy and subsequent transition from a chemical company to a giant in the life sciences, particularly in the area of biotechnology. There are five sections…
Publication Date: 09/09/2008 Product ID: 1-428-688
$3.95
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