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Ruby Cup explores the challenges of creating marketing, pricing, sales, and distribution strategies based on the needs of those living in bottom of the pyramid (BoP) markets. Three entrepreneurs are…

Can corporate social responsibility plans avert the tragedy of the commons? Or is selfishness an inherent part of business? Coca-Cola has long been criticized for its extraction of water from…

Fair & Lovely, a brand of skin lightening cream owned by Unilever, is sold in more than 40 countries and has annual sales of more than $1 billion. The Fair…

This case study details LifeSpring Hospitals, a maternity hospital chain for low-income women in India that is an investee of Acumen Fund. Though LifeSpring’s target customer earns between $2 to…

This conceptual note discusses the governance problems in nonprofit organizations (NPOs) from both a theoretical and practical perspective. It then describes the governance structure at Mayo Clinic and explores the…

In 2009, Pepsi acquired its two largest franchised bottlers. Six months later, after initial rejection of Pepsi’s strategy, Coca-Cola also bought the North American operations of its largest bottler. With…

Within the Ross School of Business, a debate took place a few years back that continues today regarding the role of business. It was sparked by discussion surrounding a “Positive”…

This case is about a major unmet social need: vision correction. Even though technologically this is a simple problem to solve – eyeglasses – it is not being solved. Over…