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Long-time environment and recycling supporter Julie Lewis thought that she had struck green gold when she partnered with Nike and Avia executives to create Deja Shoe, an environmental footwear company.…

Deja Shoe (B) provides a follow-up to the scenario presented in Deja Shoe (A). Part B follows Lewis and her team through Deja Shoe’s product launch across mainstream and green…

Nike’s Footwear Director for Emerging Markets was challenged with “expanding the playing field” in emerging markets with a range of affordable, durable, and easy-to-produce sports shoes. The goal was to…

Nike’s World Shoe Project (B) accompanies Case (A). This one-page summary is designed to be handed out in class to give students an update on Nike’s strategy for entering China.…

In 2021, General Motors (GM) announced an ambitious goal to sell only zero-emission cars and light trucks by 2035. This declaration was part of a broader initiative to achieve carbon…

This case traces the evolution and development of Iqbal Quadir’s entrepreneurial efforts from his childhood in Bangladesh to his experiences in the United States both as a student and later…

McDonald’s Case (A) is the first piece in the McDonald’s case series. It gives the background on McDonald’s and the organization’s environmental initiatives in the early 1990s. In particular, it…

McDonald’s Case (B1) is the second piece in the McDonald’s case series. It describes the decision-making process and subsequent decisions that McDonald’s made regarding its polystyrene “clamshell” sandwich containers. Environmentally…

Case B2 is the third of part of the McDonald’s Case Series. It is a short summary of McDonald’s decision regarding the clamshells. It also highlights reactions to the decision…

McDonald’s Case (C) is the fourth piece in the McDonald’s case series. It describes the organization’s response to the fact that in April 1993 another nonprofit environmental group, The Beyond…