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Manager, Marketing & Case Publishing
Sandra Draheim is WDI’s Manager of Marketing and Case Publishing. She leads all marketing and branding activities for the institute, as well as manages WDI’s Case Publishing group. Draheim has more than 25 years of global marketing experience including includes leadership positions at both ad agencies and corporations within the retailing, automotive, truck components, building products, and public sectors. She has led many cross-functional teams in developing and executing strategic and successful marketing campaigns that incorporated strategic and integrated communications elements. Draheim holds a Bachelor’s degree in journalism and public relations from Bowling Green State University.
Project Administrator
Charlie Tidwell is a Projects Administrator for WDI Publishing, working with research associates, editors and graphic designers to format and publish case studies and other educational materials. He also works with WDI’s marketing team to create promotional materials. Previously, he provided web and product development services to The Francis Institute for Child & Youth Development as well as Metropolitan Community College in Kansas City, Missouri. Tidwell has degrees in liberal arts and graphic design from the University of Missouri-Kansas City.

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WDI Publishing is a division of The William Davidson Institute at the University of Michigan
Featuring materials developed by the Stephen M. Ross School of Business at the University of Michigan
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