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Cases
Walmart and USAID: The Evolution of a Global Cross-Sector Partnership
by Ted London, Colm Fay
This case was written for Wal-Mart Stores, Inc. by the William Davidson Institute, with the assistance of Walmart, the U.S. Agency for International Development (USAID), and their implementing partners, to explore the evolution of a global cross-sector relationship between a multinational corporation and a large development organization. The case is available free of charge for personal, educational, non-commercial use.
Product Type: Case  Publication Date: 07/2015  Length: 24pages Product ID#: 1-430-438 
Building a Scalable Business with Small-Holder Farmers in Kenya: Honey Care’s Beekeeping Model
by Ted London, Heather Esper
Madison Ayer, Honey Care Africa (HCA) CEO, is looking to scale the business to generate more benefits for Kenyan small-holder farmers. He is seeking a better assessment of HCA’s impacts on farmer families, especially children age 8 and under, to attract investors for the expansion. Students are asked to identify opportunities to generate greater impact and enhance the enterprise’s value proposition.
Product Type: Case  Publication Date: 02/2013  Length: 20pages Product ID#: 1-429-313 
CEMEX’s Patrimonio Hoy: At the Tipping Point?
by Ted London
This case sets the stage for the 2012 case study "Constructing a Base-of-the-Pyramid Business in a Multinational Corporation: CEMEX’s Patrimonio Hoy Looks to Grow." This case study explores Patrimonio Hoy in 2006, the sales, distribution, and savings program that serves Mexico’s self-construction housing market. Since then, Patrimonio Hoy has gone from a small, centrally-funded project to a US$25 million in revenue. This case explores the initiative’s opportunities for growth and expansion into new markets.
Product Type: Case  Publication Date: 04/2012  Length: 25pages Product ID#: 1-428-606 
Constructing a Base-of-the-Pyramid Business in a Multinational Corporation: CEMEX’s Patrimonio Hoy Looks to Grow
by Ted London
This case continues the story from the revised 2006 case study "CEMEX’s Patrimonio Hoy: At the Tipping Point?" This case describes CEMEX’s Patrimonio Hoy in 2012, which is a startup initiative designed to help low-income customers construct their own homes. Israel Moreno, Director of Patrimonio Hoy, must present his recommendations to CEMEX’s top management that outline a growth s...
Product Type: Case  Publication Date: 03/2012  Length: 22pages Product ID#: 1-429-202 
Movirtu’s Cloud Phone Service: Funding a Base-of-the-Pyramid Venture
by Ted London
Who are the right investors for a for-profit company targeting the world’s poor? Before this start-up spends hundreds of hours pursuing venture capital (VC), Movirtu must decide whether a profit-oriented VC investment will fit its vision for both growth and social impact. Movirtu’s "Cloud Phone" software is designed for the nearly one billion people who cannot afford mobile phones...
Product Type: Case  Publication Date: 01/2012  Length: 18pages Product ID#: 1-429-162 
Subsidies in Base-of-the-Pyramid Venture Development
by Ted London
Though there is limited literature on the role of subsidies in venture development targeting the poor in the developing world, there are many examples of ventures incorporating subsidies in their business models and working alongside subsidy providers such as governments and foundations. This case highlights three ventures within Acumen Fund’s portfolio of investees and the varying...
Product Type: Case  Publication Date: 01/2009  Length: 8pages Product ID#: 1-428-767 
Global Seeds to Village Farmers: Hearing the Voices at the BoP
by Ted London
Pioneer Hi-Bred International, Inc., the hybrid corn company division of Dupont, has engaged with PEACE (People’s Action for Creative Education) to serve the base of the pyramid markets in India. The partnership between Pioneer and PEACE allows Pioneer to distribute its quality seeds to village farmers through PEACE. This is an example of a for-profit/non-profit partnership serving...
Product Type: Case  Publication Date: 12/2008  Length: 11pages Product ID#: 1-428-612 
Hindustan Lever at the Base of the Pyramid: Growth for the 21st Century
by Ted London
Hindustan Lever Limited, principally owned by Unilever, operates Shakti, a program which aims to extend the reach of HLL’s products to the 742 million rural consumers in 637,000 villages in India. Critical questions the program faces: Will Shakti and the BoP markets it targets deliver to HLL much-needed long term growth and become a key source of a future sustainable competitive a...
Product Type: Case  Publication Date: 11/2008  Length: 20pages Product ID#: 1-428-604 
CARE: Making Markets Work for the Poor
by Ted London
CARE is an international, humanitarian, non-governmental organization (NGO) composed of twelve member countries that manage field operations in over seventy countries offices around the world, reaching more than fifty million poor people. This case focuses on CARE’s challenges to explicitly incorporate a market-based approach within its portfolio of poverty alleviation solutions.
Product Type: Case  Publication Date: 11/2008  Length: 24pages Product ID#: 1-428-645 
Targeting Malaria: Comparing Charity and Social Marketing-Based Approaches
by Ted London
In Africa, the usage of insecticide treated bed-nets (ITNs) has shown to be one of the best ways to prevent malaria. USAID, the principal U.S. agency for providing assistance to countries, has just announced that by mid-2008, it will provide an additional $5 billion for malaria prevention and treatment in Africa. Specifically, the agency would like to see Tanzania improve not only...
Product Type: Case  Publication Date: 07/2008  Length: 8pages Product ID#: 1-428-642 
Acumen Fund: How to Make the Greatest Impact
by Ted London
This case explores management’s challenge of how to best use a $10 million contribution to make the greatest impact for the poor. Acumen Fund is global philanthropic venture capital fund that seeks to prove that small amounts of philanthropic capital, combined with large doses of business acumen, can build thriving enterprises that serve vast numbers of the poor at the base of the pyramid. In recent years, the organization has expanded its work into talent building and knowledge creation.
Product Type: Case  Publication Date: 04/2008  Length: 23pages Product ID#: 1-428-592 
VisionSpring: A Lens for Growth at the Base of the Pyramid
by Ted London
Awarded 1st place in the 2008 oikos Casewriting Competition VisionSpring sells affordable reading glasses to the poor at the base of the pyramid through Vision Entrepreneurs and, more recently, through franchise partners. Winner of the prestigious 2008 Oikos Case Competition, this case explores how to scale VisionSpring’s approach to serving the poor. (Note: In 2008, The Scojo Foun...
Product Type: Case  Publication Date: 04/2008  Length: 21pages Product ID#: 1-428-610 
Connecting the Rural Poor to the World: Grameen’s Village Phone in Bangladesh
by Ted London
Grameen Telecom’s Village Phone is a program that is focused on bringing cellular service to people in rural villages in Bangladesh. In 2006, Grameen’s Village Phone initiative had an installed base of more than 233,000 village phones across 50,000 villages in the country, and annual revenues of approximately US$93 million. This case explores opportunities both within Bangladesh and beyond the country’s borders to expand the Village Phone program.
Product Type: Case  Publication Date: 02/2007  Length: 22pages Product ID#: 1-428-608 
Building a Sustainable Venture from the Ground Up: The Mountain Institute’s Earth Brick Machine
by Ted London
The Mountain Institute (TMI) works to improve environmental conditions and the quality of life for local communities in mountainous regions throughout the world with its competitive compressed earth blocks. Winner of the 2005 Oikos Case Competition this case explores using this technology as the centerpiece for a new for-profit venture in the developing world.
Product Type: Case  Publication Date: 11/2006  Length: 22pages Product ID#: 1-428-611 
Dr. Jamie Thompson: Diagnosing an Organizational Issue
by Christopher Myers, Kathleen M. Sutcliffe, Yemeng Lu-Myers
This case describes a challenging decision faced by Dr. Elizabeth Clarke, Chair of the Surgery Department, regarding what to do about Dr. Jamie Thompson, an employee causing disruption within the organization. Clarke recently hired Thompson to work as a surgeon in her department but is now getting complaints from many other staff about Thompson’s behavior. Thompson is delivering excellent results but ignores systems and processes, and frustrates coworkers. Clarke must now step in and address this issue.
Product Type: Case  Publication Date: 02/2017  Length: 4pages Product ID#: 1-430-501 
Reforming Mandaue City: The Struggle to Implement a Performance Governance System
by Robert Klitgaard, Melissa Mahoney Smith
The new mayor of Mandaue, the Philippines, Jonas Cortes is faced with a lack of confidence in the office of the mayor by both city employees and the public, Cortes sought reform. He believes the path to this goal is implementing a performance governance system (PGS) to increase private-public partnership and civic commitment by government workers. Students are asked to put themselves in Cortes' shoes and to provide recommendations on what the goals of the PGS should be, and how they can be achieved.
Product Type: Case  Publication Date: 01/2017  Length: 24pages Product ID#: 1-430-497 
Supplier Sustainability at Fiat Chrysler Automobiles: Assessing All Tiers
by Christopher White
Fiat Chrysler Automobiles (FCA) Sustainability Director Bill Hall and his colleague Todd Yaney want to ensure sustainability, ethics, and human rights compliance throughout the company’s Tier 2 through 5 suppliers. They aim to achieve broader, sub-tier supplier alignment with FCA’s environmental, social, and governance objectives. Hall and Yaney realize they will have to navigate through the complexity of both FCA and its supply chain in order to create positive change without authority.
Product Type: Case  Publication Date: 11/2016  Length: 16pages Product ID#: 1-430-489 
Emphasizing the Positive: Forming a Strategic Identity for the Ross School of Business
by Kim Cameron, Jane Dutton, Robert E. Quinn, Gretchen M. Spreitzer, Jandi L. Kelly
Many challenges were faced by the incoming dean of the Ross School of Business at the University of Michigan, Alison Davis-Blake. Of the four strategic pillars she adopted—analytical rigor, action learning, boundarylessness, and a focus on the positive—the positive pillar was the most controversial. After a successful five years, Davis-Blake stepped down and a new dean was appointed, Scott DeRue. He had to determine whether to keep the positive pillar or abandon it.
Product Type: Case  Publication Date: 10/2016  Length: 20pages Product ID#: 1-430-493 
Moo Cluck Moo: Serving Up More Than the Minimum Wage
by Wayne Baker, Sarah Kurtz McKinnon
Moo Cluck Moo owners Harry Moorhouse and Brian Parker never really thought about a living wage when they opened their fast food restaurant. It was never a question — they just thought it was the right thing to do. Providing a living wage would mean happier employees, which would lead to better retention and better service. Now that they are considering franchising the business they are wondering if employee wages will be a contract provision. If so, all of their best intentions may be for naught.
Product Type: Case  Publication Date: 09/2016  Length: 16pages Product ID#: 1-430-494 
SughaVazhvu: An Affordable and Accessible Model for Last Mile Healthcare
by Paul Clyde, Vimal Agarwal, Yin Jin, Dan Runcie
Zeena Johar started SughaVazhvu in 2009 to provide better healthcare to those living in rural India. Since then, the organization has served more than 65,000 patients in 57 villages, but Johar and her fellow founders are seeking to grow the organization to reach 1 million lives. Nevertheless, SughaVazhvu is not self-sustainable. The challenge facing Zohar and students is to find strategies to make the organization self-sustainable and scale the model.
Product Type: Case  Publication Date: 09/2016  Length: 24pages Product ID#: 1-430-436 
EMMICO: How to Establish Economic Order Quantity
by Prakash Sathe
EMMICO has just acquired Franz Kuerten and is trying to integrate its Vienna plant operations. The problem is the company is storing too much inventory at the plant and its off-site warehouse — up to five times the amount it needs for regular production. To hit the inventory sweet spot, student interns from the Tauber Institute for Global Operations at the University of Michigan are tasked with using two models to calculate economic order quantity. They will have to report their findings in a week.
Product Type: Case  Publication Date: 08/2016  Length: 8pages Product ID#: 1-430-490 
EMMICO: How to Improve Inventory Turns
by Prakash Sathe
EMMICO has just acquired one of its suppliers and is rapidly shedding employees as it goes about trying to integrate the companies and the supplier’s legacy system. The organization has asked a ITauber Institute for Global Operations intern team to seek solutions to the operations problems facing the newly organized company. The team is tasked with increasing the company’s economic value index by increasing inventory turns and eliminating an external warehouse. They have a tough road ahead.
Product Type: Case  Publication Date: 08/2016  Length: 20pages Product ID#: 1-430-486 
Cascade Engineering: Social Innovation at a Triple-Bottom-Line Plastics Manufacturer
by Christopher White
Terrance Robinson is a young associate at Cascade Engineering and he has an idea for a new product that will bring clean water to the developing world. Still, he lacks authority. He must navigate the waters of Cascade Engineering and its Triple Quest unit to make his dream a reality. The question is: Where should he start?
Product Type: Case  Publication Date: 07/2016  Length: 20pages Product ID#: 1-430-487 
Pink Tax: Gender and Other Price Discrimination Factors
by Aradhna Krishna
Diana Kelly is the brand manager for a company that has a new cream that gives consumers brighter, shinier toenails. It will be sold in major retail outlets like Target, Walmart, CVS, and Walgreens. As Kelly conducts research to develop a pricing strategy, she discovers examples of price discrimination for products sold to women. In fact, women’s products were priced higher than men’s 42% of the time. Kelly considers having separate packaging for men and women and price the firm’s product higher for women.
Product Type: Case  Publication Date: 07/2016  Length: 8pages Product ID#: 1-430-492 
Recycling at Keurig Green Mountain: A Brewing Problem
by Andrew Hoffman
Monique Oxender, chief sustainability officer for Keurig Green Mountain Coffee, is carefully considering the criticism the company has received regarding its plastic K-Cups that deliver a single serving of coffee to consumers through the Keurig brewing system. Billions of the difficult-to-recycle K-Cup pods are ending up in landfills. Keurig Green Mountain has pledged to produce 100% recyclable K-Cups by 2020, but how will it achieve this goal?
Product Type: Case  Publication Date: 06/2016  Length: 16pages Product ID#: 1-430-482 
Chobani, LLC: Growing a Brand and an Industry
by Ryan Atkins
Hamdi Ulukaya, the owner of Chobani, is considering how to grow his organization going forward. The company has been hugely successful since its launch in 2007, albeit with some missteps. Chobani just raised $750 million in capital. The questions are looming: Should Ulukaya use this round of funding to expand internationally? How about growing more slowly? What about an initial public offering? He will have to make a decision soon. Industry analysts, Wall Street, and his competitors will be watching.
Product Type: Case  Publication Date: 04/2016  Length: 16pages Product ID#: 1-430-488 
Volvo: Finding True Value in the Electric Bus Market
by Andrew Hoffman
Birgit Skarsgard, head of sustainability and public affairs at Volvo Group, has successfully has taken part in the ElectriCity cooperative experiment to integrate electric buses into Sweden’s market using KPMG’s True Value methodology. This methodology is employed by firms to understand future earnings at risk due to internalization of externalities. Volvo's hometown of Gothenburg, Sweden has accepted electric buses with delight. The question is: Can the company scale the program?
Product Type: Case  Publication Date: 04/2016  Length: 12pages Product ID#: 1-430-480 
Dow and the Circular Economy: Trash to Treasure?
by Andrew Hoffman
Erica Ocampo, sustainability and advocacy manager at The Dow Chemical Company, is getting ready to present her report on the pilot Energy Bag program to her boss. The waste-to-energy program has been met with success in converting plastics to energy, but Ocampo is wondering how she can take the project a step further and truly make Dow a participant and leader in the circular economy. Students are asked to identify with Ocampo and develop a plan of action for the company.
Product Type: Case  Publication Date: 03/2016  Length: 20pages Product ID#: 1-430-478 
Renewable Energy at the National Aquarium
by Jeremiah Johnson
Christina Gomez, energy and sustainability manager for the National Aquarium in Maryland, is looking back at the success the organization has had over the past two years in shrinking its environmental footprint. It is impressive. But bigger challenges lie ahead. The organization has a huge electricity bill, totaling $1.5 million in 2013 alone. She has three options she is considering to lower the bill and green the aquarium’s operations further.
Product Type: Case  Publication Date: 03/2016  Length: 28pages Product ID#: 1-430-451 
Kaiser Permanente: Linking Renewable Energy and Healthcare
by Andrew Hoffman
Ramé Hemstreet, vice president for operations and chief sustainable resource officer at Kaiser Permanente, is thinking about climate change and how he can improve the health of the community by fighting it. As a healthcare organization, Kaiser Permanente knows well that fighting climate change can decrease rates of asthma and other respiratory ailments, spread of infectious diseases, heat stress, and injuries from severe weather events.
Product Type: Case  Publication Date: 03/2016  Length: 20pages Product ID#: 1-430-481 
Vizury: Empowering the Digital Customer Relationship
by Jayanthi Ranjan, Sanchita Krishna
Chetan Kulkarni is looking to the future for his company, Vizury. The digital customer relationship management tool organization has delivered a retargeting solution to the market to lure customers back in, who have left a client’s website without buying anything with relevant advertisements. Still, the company is challenged by an increasingly competitive landscape and infrastructure constraints.
Product Type: Case  Publication Date: 03/2016  Length: 12pages Product ID#: 1-430-452 
Volkswagen's Clean Diesel Dilemma
by Andrew Hoffman
Martin Winterkorn, CEO of Volkswagen Group, has just been notified that the U.S. Environmental Protection Agency and California Air Resource Board will begin investigating claims that some of the company’s diesel engine vehicles have violated emissions standards. It seems that workers installed defeat devices on the vehicles, allowing them to pass emissions tests and meet the tough standards of the U.S. market.
Product Type: Case  Publication Date: 03/2016  Length: 24pages Product ID#: 1-430-484 
General Mills Commits to Sourcing 100% Sustainable Cocoa
by Andrew Hoffman
Jacob Madisson is wondering how General Mills will make it to its goal of sourcing 100% sustainable cocoa by 2020. Demand is increasing and some are wondering if the supply of the precious raw material will dry up. Prices will certainly increase, nevertheless. With only 10% of its African-based cocoa sourced sustainably, General Mills needs a new strategy. How will the company move forward?
Product Type: Case  Publication Date: 02/2016  Length: 16pages Product ID#: 1-430-483 
Uber and the Sharing Economy: Global Market Expansion and Reception
by Andrew Hoffman
Alexander Cooper is gearing up to lead an expansion strategy for the scrappy and super successful car sharing service, Uber. While the company has not been without its controversy, it is making headway in far off places like India. It is looking to scale its model in India, China, and the rest of Southeast Asia, but is increasingly running into regulatory hurdles. Cooper is forced to think hard about what Uber’s expansion strategy should be and how it will impact the company’s operations.
Product Type: Case  Publication Date: 02/2016  Length: 20pages Product ID#: 1-430-479 
Remembering the Rana Plaza Workers: Change or Status Quo?
by Mark Heuer, Ph.D., Lizette Smook
The eight-story Rana Plaza garment factory has just collapsed in Dhaka, Bangladesh, killing 1,134 and injuring hundreds. Ineke Zeldenrust of the Clean Clothes Campaign, a global labor advocacy group, is assessing the situation. Urgent action must be taken immediately to implement a long-term, broad-based program to address the health and safety of workers in the garment sector. But how will she convince consumers of fast fashion to drive retailers toward creating safe environments for garment workers?
Product Type: Case  Publication Date: 01/2016  Length: 20pages Product ID#: 1-430-437 
Unnati: Sustaining Value in the Agricultural Sector of Rural India
by Dr. Lubna Nafees, Dr. Shalini Rahul Tiwari, Akshay Kumar
Akshamaala was designed to provide information and communication technology (ICT) solutions to improve sales, field force effectiveness, and customer interactions. Entrepreneurs Amit Sinha and Ashok Prasad started the firm for banking and insurance companies initially but shifted their focus to the agriculture sector. They had some success, but knew that revenues would eventually plateau, so they created the sub-service, Unnati to package agriculture services and products for farmers at a modest price.
Product Type: Case  Publication Date: 12/2015  Length: 16pages Product ID#: 1-429-430 
Evading the Death Spiral: Minnesota's Value of Solar Tariff
by Jeremiah Johnson
Chair of the Minnesota Public Utilities Commission Beverly Jones Heydinger has to decide on the right formula for the Minnesota Value of Solar Tariff (VOST). The calculation is a replacement for net energy metering. If the VOST is too low, then installing solar will become too costly for many. If the VOST is too high, then it will become a subsidy for the solar industry and customers who can already afford solar projects.
Product Type: Case  Publication Date: 10/2015  Length: 16pages Product ID#: 1-430-450 
Alcoa: The Race to Light-weighting (Spanish)
by Andrew Hoffman, Jordan I. Siegel
The race to lightweighting is well underway with the introduction of the aluminum body Ford F150. Raj Reddy, vice president of strategy for global rolled products at Alcoa, one of the biggest aluminum manufacturers in the world, knows, however, that the competition in the aluminum market will get stiffer with the introduction of more stringent CAFE standards. The company could look to newer bonding technologies and customization of services for its prized clients like Ford to diversify or invest in R&D to i
Product Type: Case  Publication Date: 08/2015  Length: 24pages Product ID#: 1-430-461 
Alcoa: The Race to Light-weighting
by Andrew Hoffman, Jordan I. Siegel
The race to lightweighting is well underway with the introduction of the aluminum body Ford F150. Raj Reddy, vice president of strategy for global rolled products at Alcoa, one of the biggest aluminum manufacturers in the world, knows, however, that the competition in the aluminum market will get stiffer with the introduction of more stringent CAFE standards. Students are asked to find strategies to define and boost Alcoa’s value proposition.
Product Type: Case  Publication Date: 08/2015  Length: 24pages Product ID#: 1-430-435 
Uber Technologies, Inc.: Global Strategies, Local Challenges
by Surinder Batra
Uber is controversial everywhere it goes. The company has been banned in several cities in India after the alleged rape of a female passenger in Delhi. In other cities around the world it has similarly been banned due to licensing issues, but the company continues to operate despite the bans. Some may see the company as scrappy, while others think the way it conducts itself is abrasive, unethical, and downright illegal.
Product Type: Case  Publication Date: 08/2015  Length: 12pages Product ID#: 1-430-443 
Hedging at Porsche
by Stefan Nagel
Porsche is taking in more money from its options strategies than it is from the sale of cars. Some of the earnings are on foreign exchange options, but a significant chunk of the profits is coming from the company’s huge stake in Volkswagen. Company executives argue they have built the stake in Volkswagen to fend off the takeover of its partner by another company, but others are crying foul, indicating that the company’s speculation is too risky.
Product Type: Case  Publication Date: 08/2015  Length: 16pages Product ID#: 1-430-440 
From Free Lunch to Black Hole: Credit Default Swaps at AIG
by Stefan Nagel
It is July of 2007 and Alan Frost, executive vice president for AIG Financial Products (AIGFP) has just received a heads up on a margin call from Goldman Sachs. The next day the company served AIGFP with an invoice for collateral worth $1.8 billion on $20 billion notional value of credit default swaps (CDS) related to the housing market. As the market fell, homeowners defaulted, making the value of the securities underlying the CDS plummet.
Product Type: Case  Publication Date: 08/2015  Length: 20pages Product ID#: 1-430-441 
Delivering Health Care in Rural India: ITC-CARE experience
by Ravi Anupindi
This case details the partnership experience of ITC and CARE in providing healthcare in rural India. It looks at how the existing IT and infrastructure of ITC’s e-Choupal was leveraged to provide healthcare for the underserved. Also discussed are the various challenges and difficulties ITC-CARE faced in providing healthcare in a developing country. The case asks the student to consider how ITC should proceed in its partnership and if ITC should continue to pursue the healthcare market.
Product Type: Case  Publication Date: 06/2015  Length: 32pages Product ID#: 1-429-319 
Dilemma of an Area Manager
by Sandeep Puri, Siddhant Puri
One of her company’s best customers - who also is influential in the industry - is unhappy. So how does a sales area manager for a fast-moving consumer goods company in India come up with a solution that will appease and please this customer while being true to the policies and guidelines of her company?
Product Type: Case  Publication Date: 05/2015  Length: 8pages Product ID#: 1-430-432 
Flipkart: The Big Billion Day Fiasco
by Surinder Batra, Sandeep Puri
To compete in the fast developing Indian e-commerce arena, Flipkart initiated one of the most ambitious online sales events the country had ever seen. Despite the excitement the sale caused, Flipkart failed to proactively enact the proper IT systems to handle increased consumer demand. Beyond its own technical planning shortcomings, the e-tailer’s competitors Snapdeal and Amazon utilized successful ambush marketing to draw disgruntled customers away from Flipkart to their websites.
Product Type: Case  Publication Date: 05/2015  Length: 16pages Product ID#: 1-429-431 
India’s Mandatory CSR: New Opportunities or Challenges for NGOs?
by Dr. Suresh Kalagnanam, Dr. Priya Nair Rajeev, Dr. Sumit Mitra
This case is based on Section 135 of India’s Companies Act, 2013, which makes India the only country in the world to mandate CSR spending. Corporations meeting certain criteria must spend 2% of their net income on CSR activities. Based on the experience of one NGO, students are asked how non-profit organizations should respond to the new provisions, such as how they should adjust their policies, procedures, internal monitoring, and project implementation processes.
Product Type: Case  Publication Date: 05/2015  Length: 12pages Product ID#: 1-430-434 
Southwest Airlines’ Nonstop Culture: Flying High with Transparency and Empowerment
by Wayne Baker
Southwest Airlines has defied gravity as a leading domestic airliner with consistent profitability, extreme customer loyalty, and a happy labor force. Organizational excellence and a positive corporate culture has propelled Southwest to its leadership position in the aviation industry. But what is the secret that keeps this airliner flying miles above its competitors? While success can be attributed to several factors, students will hone in on leadership, employees, and community impact as key components.
Product Type: Case  Publication Date: 04/2015  Length: 20pages Product ID#: 1-429-404 
Boroline Branding: More Than Cosmetic Changes
by Sandeep Puri, Utkarsh Bhatnagar, Prateek Rawat, Kshitij Shandilya
Boroline, a moisturizing skin cream, has receded in relevancy and popularity in the Indian market. The brand had little to no competition until the 1990s, where simultaneously management decided on a strategic branding tactic to significantly reduce marketing efforts for the cream. Now facing near market oblivion, Boroline must act to regain market presence before its share is eroded completely. Students will apply marketing concepts to determine a corrective course to revitalize Boroline’s market share.
Product Type: Case  Publication Date: 04/2015  Length: 12pages Product ID#: 1-429-432 
MPESO: Democratizing Finance in Nicaragua
by Rodrigo Cuestas, Julian Chernyk
First-place winner of the 2015 Next Billion competition. Haroldo Montealegre, CEO of MPESO, a mobile money social enterprise based in Managua, Nicaragua, founded his company as a means of extending financial services to the unbanked and underbanked citizens of the country. He is wondering if he should extend MPESO’s array of financial services for Nicaraguans or to expand his bus fare product to other countries.
Product Type: Case  Publication Date: 04/2015  Length: 20pages Product ID#: 1-429-424 
Grameen Intel Social Business: Technology Solutions at the Base of the Pyramid
by Jacen Greene, Theodore Khoury, Cindy Cooper
Second-place winner of the 2015 NextBillion competition.Grameen Intel, a joint venture between Grameen Trust and Intel Corporation, is a social business that develops and delivers new technology products and services to base of the pyramid (BoP) customers. Grameen Intel assess its impact toward achieving a selection of Millennium Development Goals (MDGs). With pressure mounting to expand and the expiration of the MDGs looming, how can Grameen Intel scale its social business and assess impact going forward?
Product Type: Case  Publication Date: 04/2015  Length: 20pages Product ID#: 1-429-425 
Runa: Creating Value in the Amazon
by Lindsey Hiebert, Kara Lille Sheppard-Jones, Taylor Valentine
Third-place winner of the 2015 Next Billion competition. The hybrid organization Runa has built the world’s first guayusa tea supply chain in Ecuador, and the CEOs of the company have proposed a new hybrid structure to scale operations to Peru — Runa LLC (the business in Brooklyn, New York), its foundation, and an impact investor — giving the foundation a stable source of income.
Product Type: Case  Publication Date: 04/2015  Length: 20pages Product ID#: 1-429-426 
Maya Mountain Cacao: Optimizing Operations for Buyers and the Indigenous
by Ryan Strauss, Oleksandr Svyryd, Vanina Farber Fuks, Hassan Wilson
Honorable mention in the 2015 Next Billion competition. Maya Mountain Cacao and its holding company, Uncommon Cocoa, are growing rapidly. The companies are transitioning from infancy to a growth stage, and face critical decisions on what business ventures should be pursued next. Both entities must continue to maximize the social benefits associated with operations, while balancing product demand. With 3 prospective opportunities identified, students will determine the course(s) the companies should pursue.
Product Type: Case  Publication Date: 04/2015  Length: 16pages Product ID#: 1-429-427 
Chenetha Colour Weaves’ Karghaa Brand: Social Impact with Commercial Success
by Vandana Jayakumar, Dr. Nagendra V. Chowdary
Honorable mention in the 2015 Next Billion competition. Chenetha Colour Weaves (CCW) is a 100% weaver-owned social enterprise. The business has its Karghaa retail store in the high-end neighborhood of Banjara Hills, Hyderabad in the undivided state of Andhra Pradesh. CCW CEO Sudha Rani wants to scale CCW’s Karghaa brand to other Indian cities, but she faces a dilemma — to use a company-owned-and-operated model or a franchise model.
Product Type: Case  Publication Date: 04/2015  Length: 20pages Product ID#: 1-429-428 
Tea and Sustainability at Unilever: Turning Over a New Leaf (B)
by Andrew Hoffman
Unilever has successfully rolled out an initiative to sustainably source Lipton tea, and Unilever CEO Paul Polman is wondering if the company could apply the same concepts to its wider portfolio of products. The move has triggered change throughout the industry, but questions remain as to whether sustainable sourcing would be as successful with other products. Lipton’s strategy of maintaining price point (shrinking margins) while increasing sales may not be a viable option for Unilever’s other brands.
Product Type: Case  Publication Date: 02/2015  Length: 8pages Product ID#: 1-429-423 
Intel: Undermining the Conflict Mineral Industry
by Andrew Hoffman
Intel Corporation is a leading manufacturer of components found in nearly all electronics.It became aware that its supply chain for tantalum, tin, tungsten, and gold was fueling a deadly conflict in Africa. To remedy this, Intel developed a transparent and conflict-free mineral supply chain, but questioned if its efforts would be followed industry-wide. From this case, students will be able to evaluate a business’s involvement in societal affairs and offer in-depth analysis into supply chain management.
Product Type: Case  Publication Date: 02/2015  Length: 20pages Product ID#: 1-429-411 
Firestone: Crises Across the Decades
by Andrew Hoffman
A PBS documentary has uncovered a trove of recently discovered documents revealing a 1991 deal in which Firestone agreed to pay Liberian warlord Charlies Taylor $2.3 million in exchange for keeping its profitable rubber farm in operation during a bloody civil war. This case explores the social and economic implications of a foreign company operating in a politically unstable and economically undeveloped country.
Product Type: Case  Publication Date: 02/2015  Length: 12pages Product ID#: 1-429-412 
Tea and Sustainability at Unilever: Turning Over a New Leaf (A)
by Andrew Hoffman
Michiel Leijnse, global brand development director of Lipton Tea, faces a very important meeting with Unilever CEO Patrick Cescau in a few short hours, during which he will recommend strategies on how Lipton can become credible with consumers, obtain sustainable certification, integrate sustainable practices into its entire supply chain, and tell customers about it. He has to consider the financial implications of the decision and demonstrate a reasonable return on investment.
Product Type: Case  Publication Date: 02/2015  Length: 12pages Product ID#: 1-429-413 
Theo Chocolate: How Far Should Fair Trade Go?
by Andrew Hoffman
Joe Whinney, founder and CEO of Seattle, Washington-based Theo Chocolate, has spent his entire professional career bringing sustainably harvested chocolate to developed nations. His company created the first organic, fair-trade, GMO-free chocolate bar in the U.S., and prides itself on the ethical sourcing of beans in developing economies. Whinney, however, faces questions at home in his Seattle factory after media reports allege the company thwarted worker attempts to unionize.
Product Type: Case  Publication Date: 02/2015  Length: 12pages Product ID#: 1-429-414 
What Is Water Worth?: Nestlé Walks a Fine Line
by Andrew Hoffman
Paul Bulcke, CEO of Nestlé S.A., is confronted with an Internet firestorm after a comment made by his predecessor, Nestlé Chairman Peter Brabeck-Letmathe, in a 2005 interview resurfaces. In the interview Brabeck-Letmathe calls the human right to water an “extreme solution.” Bulcke must make recommendations to lay the foundation for the company’s future direction relevant to water use at its shareholder meeting the next day.
Product Type: Case  Publication Date: 02/2015  Length: 12pages Product ID#: 1-429-415 
Chevron and Chad: A Pipeline Dream?
by Andrew Hoffman
Chevron Corporation invested in a Chadian-Cameroon oil pipeline consortium in the early 2000s. The project was extremely profitable through the decade, but it was subjected to claims of human rights violations that left a tarnish on Chevron’s name. Chevron is considering divesting its stake as its strategy has shifted since initial investment. Students will gain perspective on the role of human rights in a complex setting and will articulate challenges of creating an industry within a developing country.
Product Type: Case  Publication Date: 02/2015  Length: 20pages Product ID#: 1-429-416 
Vodafone Egypt and the Arab Spring: When Government and Business Collide
by Andrew Hoffman
This case centers around Vodafone Egypt and its role in the political instability of Egypt in 2011 when telecommunication providers were asked to terminate operations by the government to help mitigate the abilities of citizens to connect globally and organize demonstrations. The dilemma surrounds the idea of how much influence corporations should have on public policy and what a corporation’s role is in relation to politics and/or the government, specifically in areas with political instability and conflic
Product Type: Case  Publication Date: 02/2015  Length: 12pages Product ID#: 1-429-417 
Perdue Farms Inc.: Antibiotic Use in Hatcheries
by Andrew Hoffman
With increasing attention from consumers surrounding food safety and public health, it comes at no surprise that Perdue Farms is considering eliminating antibiotic use in its poultry operations. Perdue is positioned to receive positive responses from reducing antibiotic usage, but the question of feasibility in implementation remains as the producer previously failed to phase-out antibiotics. From this case, students will suggest the motives behind CSR strategies and initiatives at a corporate level.
Product Type: Case  Publication Date: 02/2015  Length: 16pages Product ID#: 1-429-418 
BTPN B: Banking for the Bottom of the Pyramid in Indonesia
by R. Ryan Nelson, Carl P. Zeithaml
The BTPN B case finds protagonist Jerry Ng and his management team choosing all three of the strategic options mentioned in the A case, and carefully sequencing the options so that they align with their business strategy’s competitive position, key resources, capabilities, and requisite system changes. BTPN’s vision is “to be the best mass-market bank, making a difference in the lives of millions.” Students are challenged to recommend actions the mid-size bank can take to achieve this vision.
Product Type: Case  Publication Date: 02/2015  Length: 12pages Product ID#: 1-429-409 
Western Union Company: A Case for Global Expansion
by Patricia Loubeau
The Western Union Company is the largest US-owned provider of money transfer services. Originally founded as a telegram company in 1884, the company went bankrupt in 1992 and two years later, it reemerged as a money transfer service targeting immigrant populations. Students are challenged to consider the changing global dynamic that Western Union is competing within and how its marketing strategies and operational choices will make or break the company’s success.
Product Type: Case  Publication Date: 01/2015  Length: 10pages Product ID#: 1-428-773 
Ruby Cup: A Delicate Balance for Ruby Cup: Profitability and Sustainability at the Base of the Pyramid
by Aneel Karnani, Maxie Matthiessen
Ruby Cup explores the challenges of creating marketing, pricing, sales, and distribution strategies based on the needs of those living in bottom of the pyramid (BoP) markets. Three entrepeneurs are trying to build a social enterprise that will deliver a sustainable menstrual hygiene management product to the BoP beginning with their test market in Kenya.
Product Type: Case  Publication Date: 01/2015  Length: 16pages Product ID#: 1-429-400 
Hindustan Unilever and the Prenatal Care Market
by Sandeep Puri, Poornima Sharma, Sounak Basu, Manav Sudan
The need for maternity cosmetic solutions has increased, especially in the Indian market because of higher disposable incomes. Indian Industry experts have wondered if Hindustan Unilever’s master brand, Dove, would be an ideal candidate for a first-mover advantage into the lucrative maternity care industry. Students will develop market analysis skills, construct a framework for brand extension feasibility, and create marketing communication strategies for new products.
Product Type: Case  Publication Date: 12/2014  Length: 12pages Product ID#: 1-429-405 
A Values-based Approach to Candidate Selection: LinkedIn Intern Interviews
by Jane Dutton, Lindsay Reed
This case explores how a hiring manager at LinkedIn uses a selection interview to ensure a new employee fits the organization’s values and culture. This selection interview provides a glimpse into how this manager puts the organization’s values and culture into practice while recruiting a new employee. It also introduces Ryan Giles, a hiring manager at LinkedIn who poses an interview question to Lindsay Reed, a student pursuing an internship with LinkedIn.
Product Type: Case  Publication Date: 12/2014  Length: 8pages Product ID#: 1-429-396 
Uganda Venture: A Sustainable Microcredit Initiative
by Sujit Sur, Anisa Awad
Uganda Venture,a social enterprise working toward alleviating poverty, began a microcredit initiative in 2013 by extending loans to the agriculture and business sector. With difficulties in identify target audiences, its distribution mode, and market positioning, the long term sustainability of the project is questioned. Students will gain perspective on the BoP, the principles needed for successful BoP ventures, and be able to apply critical thinking and analytical skills in a microfinance context.
Product Type: Case  Publication Date: 12/2014  Length: 24pages Product ID#: 1-429-399 
Taking a Bite Out of Apple (Spanish Translation): Labor Rights and the Role of Companies and Consumers in a Global Supply Chain (Spanish)
by Andrew Hoffman
This case is the Spanish translation of “Taking a Bite Out of Apple: Labor Rights and the Responsibility of Companies and Consumers in a Global Supply Chain”, #1-429-372. It is an instructional tool for teaching the concepts of fair labor standards in a global market, supply chain management issues, and how a business deals with a crisis situation of media allegations of substandard labor practices.
Product Type: Case  Publication Date: 11/2014  Length: 16pages Product ID#: 1-429-406 
PT Kizone A: Adidas Battles Allegations of Shirking Responsibility to Workers
by Ravi Anupindi
This case explores social responsibility in the extended supply chain looking at the three spheres of sustainability — the environmental, social, and economic. It examines whether licensees are responsible for the actions of their suppliers upstream, and if so, what the consequences are.
Product Type: Case  Publication Date: 10/2014  Length: 24pages Product ID#: 1-429-306 
PT Kizone B: Adidas Battles Allegations of Shirking Responsibility to Workers
by Ravi Anupindi
This case is a follow-up to the PT Kizone A case. In the case, U-M President Mary Sue Coleman adopts three of the President’s Advisory Committee on Labor Standards and Human Rights’ recommendations and writes a letter to adidas requesting that the company come into compliance. Still, students at U-M and other universities are requesting that their institutions end their contracts with adidas over the PT Kizone factory labor rights violations.
Product Type: Case  Publication Date: 10/2014  Length: 12pages Product ID#: 1-429-403 
Going Bananas for Change: An Industry Ripe for Corporate Social Responsibility
by Maria-Alejandra Gonzalez-Perez, Cristina Robledo-Ardila
Going Bananas for Change features Banacolombia, a banana producer in Colombia that has faced an industry rampant with downward pricing pressure and poor working conditions. To overcome the race to the bottom, Banacolombia must develop a strategy that addresses downward pricing and maintains the ethical standards its founder built the company around.
Product Type: Case  Publication Date: 10/2014  Length: 16pages Product ID#: 1-429-402 
Chery Automobile: Vying for a Piece of the American Pie A
by John Branch
The Chery Automobile case focuses on the Chinese company, which, in 2007, was the fourth largest automotive company in China. Chery determined to enter the coveted U.S. and Western European markets, struck a strategic alliance with Chrysler . The case explores the barriers that Chery was facing trying to enter these markets and asks students to evaluate if the strategic alliance was the best strategy for it to eventually establish itself independently in the mature and discerning U.S. and European markets.
Product Type: Case  Publication Date: 08/2014  Length: 16pages Product ID#: 1-428-582 
Chery Automobile: Vying for a Piece of the American Pie B
by John Branch
This case finds Chery after the collapse of its alliance with Chrysler. For Chrysler it meant losing one of its most promising routes to building a competitive small-car lineup for consumers who were pinched at the pump by rising gas prices. For Chery, it meant losing Chrysler’s technical ability, quality, and regulatory ratings consistent with U.S. and Western European markets. Students place themselves in the shoes of Chery executives as the company goes about creating a new strategy to tap into the U.S.
Product Type: Case  Publication Date: 08/2014  Length: 8pages Product ID#: 1-429-395 
Is Unilever Being Socially Responsible in Marketing Fair & Lovely, a Skin Whitening Cream?
by Aneel Karnani
Fair & Lovely, a brand of skin lightening cream owned by Unilever, is sold in more than 40 countries and has annual sales of more than $1 billion. The Fair & Lovely brand accounts for 57 percent of the sales in India’s skin lightening cream market. This case explores whether Unilever is socially responsible, and raises questions about the limits and business implications of social responsibility.
Product Type: Case  Publication Date: 08/2014  Length: 16pages Product ID#: 1-429-398 
Rimi Latvia: Growing (Store?) Managers Faster
by Julie Felker, Marina Pavlova
The Rimi case underscores the difficult recruitment and retention landscape in the retail industry, specifically store management, and requires students to develop creative solutions to these challenges. At the same time, the case illustrates the need for clear objectives in management training programs, and the importance of evaluating the success (and possible weaknesses) of training initiatives.
Product Type: Case  Publication Date: 08/2014  Length: 24pages Product ID#: 1-429-393 
Amazon in Emerging Markets
by Amy Nguyen-Chyung, Elliot Faulk
This case leads to a vibrant discussion and comparative analysis of Amazon’s strategies across three major emerging markets. Amazon is known to virtually every student, making an illustration of internationalization strategies easy. This case begins with Amazon’s entry into, India; Diego Piacentini, head of international operations, and country manager, Amit Agarwal are launching Amazon.in in June 2013.
Product Type: Case  Publication Date: 08/2014  Length: 36pages Product ID#: 1-429-401 
Madras Cements, Ltd.
by C.K. Prahalad, M.S. Krishnan
A leading cement producer in southern India, Madras Cement is having trouble controlling costs due to its disorganized reporting processes. This case documents the company’s two attempts to resolve these issues with the implementation of an Enterprise Resource Planning (ERP) system. The company’s first attempt fails. After a company leader takes the bold step of admitting he made mistakes during this effort, Madras is ready to dig in and make the necessary changes to make the second attempt a success.
Product Type: Case  Publication Date: 07/2014  Length: 24pages Product ID#: 1-428-925 
Darden Restaurants: Serving Up the Future
by Lynn Wooten
Darden Restaurants is an $8.6-billion company with eight brands, more than 2,100 restaurants, and over 200,000 workers, serving more than 400 million meals a year. For the first time since Andrew Madsen has been president and COO of Darden Restaurants, the company has fallen behind the competition in terms of same restaurant sales, a key measurement of growth in the restaurant industry. Students examine the the nature of the competitive environment, and propose solutions for the company going forward.
Product Type: Case  Publication Date: 07/2014  Length: 24pages Product ID#: 1-429-348 
Darden Restaurants: Diversity and Sustainability Boost Company Bottom Line
by Lynn Wooten
Darden Restaurants was an $8.6 billion company with eight brands, more than 2,100 restaurants, and over 200,000 workers, serving more than 400 million meals a year. Darden Restaurants had a solid track record of diversity and sustainability practices. Still, in this case, the protagonist is looking for ways to improve in these areas to cement the company’s place in the public’s collective mind as a diversity an sustainability leader while bolstering the company’s bottom line.
Product Type: Case  Publication Date: 07/2014  Length: 12pages Product ID#: 1-429-363 
United Care Philanthropy Exchange: A Social Innovation for Economic Development in India
by Sonia Mehrotra, Phd, Dr. Anil Rao Palia, Prof. Dr. Uday Salunkhe, Ali Taleb, Phd
United Care Development Services United Care (UC) is a not-for-profit organization (NPO) that acts as an intermediary between donors and local NPOs that provide education, health, energy, and environmental services to underprivileged communities. Students are asked to assess the organization’s position in terms of sustainability and scalability and chart the best course for UC going forward.
Product Type: Case  Publication Date: 05/2014  Length: 16pages Product ID#: 1-429-394 
Zingerman’s Community of Businesses: New Business Development
by Wayne Baker
Zingerman’s co-founders Ari Weinzweig and Paul Saginaw have a non-traditional approach to growth, allowing employees that receive extensive training through the organization to fulfill their wildest aspirations. Charting a partnership path to ownership, the pair allows employees to forge the businesses of their dreams while benefiting the greater Zingerman’s Community of Businesses.
Product Type: Case  Publication Date: 04/2014  Length: 20pages Product ID#: 1-429-342 
Ergo: Ethical Crises of a German Insurance Giant
by Glyn Atwal, Douglas Bryson
What should a company do when it is hit with a corporate image crisis? This question plagued Ergo, a German insurance company, when it’s revealed that they threw a party billed as "Power, Pool & Party in Budapest," where sexual services were provided for their top-performing agents. This case narrates the aftermath and asks if Ergo handled the situation correctly.
Product Type: Case  Publication Date: 04/2014  Length: 8pages Product ID#: 1-429-390 
African Solar Rise: Electrifying Rural Tanzania
by Sam Aflaki, Andrea Masini
1st Place Winner - 2014 NextBillion Case Writing Competition. The founder and CEO of African Solar Rise (ASR), a NGO providing solar energy solutions in Tanzania—is faced with the question of how to scale up his organization’s operations. Doing so requires that two fundamental challenges are addressed: (i) how to improve supply chain operations and last-mile distribution in underdeveloped rural Tanzania, and (ii) how to solve the financial issues faced by the company and its potential customers.
Product Type: Case  Publication Date: 04/2014  Length: 20pages Product ID#: 1-429-384 
Narayana Nethralaya: Expanding Affordable Eye Care
by G Shainesh, Suhruta Kulkarni
The Karnataka Internet-assisted Diagnosis of Retinopathy of Prematurity (KIDROP) initiative at Narayana Nethralaya seeks to prevent blindness among prematurely born/underweight babies. Although diagnosis and treatment are simple and inexpensive, awareness among poor rural villagers is extremely low. The case finds the protagonist seeking to scale his model to increase awareness and reach the highest number of patients.
Product Type: Case  Publication Date: 04/2014  Length: 12pages Product ID#: 1-429-385 
Genesis of a Green Brand in the Mayan Rainforest
by Mary Conway Dato-on, Silvia Cacho-Elizondo
3rd Place Winner - 2014 NextBillion Case Writing Competition. A consultant to the Mayan gum growers consortium has only three months to prepare the launch of the first organic biodegradable gum at BIOFach, the world’s largest organic tradeshow. The consultant must build a brand story, identity and devise the right strategy to connect the producers to the best target market.
Product Type: Case  Publication Date: 04/2014  Length: 20pages Product ID#: 1-429-386 
Healthy City: Fostering Entrepreneurship at the Base of the Pyramid. A Peruvian Experience.
by Felipe Perez Pineda, Carlos Martinez
The Peruvian NGO Healthy City combats the country’s solid waste problem through three programs: developing comprehensive sanitation projects alongside municipalities, empowering and funding small recycling businesses, and training students in best environmental practices. The case finds the protagonist Albina Ruiz looking for a way to make the organization financially independent. Students are asked to place themselves in Ruiz’s shoes and devise workable solutions.
Product Type: Case  Publication Date: 04/2014  Length: 20pages Product ID#: 1-429-387 
Jaipur Foot, The: Challenges in Leading a Free Service Organization
by Menaka Rao, U Dinesh Kumar
Honorable Mention - 2014 NextBillion Case Writing Competition. D. R. Mehta has run the BMVSS, which gives the Jaipur Foot (an artificial prosthetic, free of cost to disabled people) for years as a one-man show. Now the organization needs a successor. With Mehta leaving, would the sustainability of the organization be at stake? At the same juncture, the organization was also in an expansion mode—was it the right time?
Product Type: Case  Publication Date: 04/2014  Length: 20pages Product ID#: 1-429-388 
Coca-Cola Bottling in Rajasthan, India: Tragedy of the Commons
by Aneel Karnani
Can corporate social responsibility plans avert the tragedy of the commons? Or is selfishness an inherent part of business? Coca-Cola has long been criticized for its extraction of water from water poor communities. Faced with protests at the University of Michigan, Coca-Cola has agreed to an independent assessment. This case tells the story of what happened after the report gets back and asks students to decide if Coca-Cola has lived up to its stated principles.
Product Type: Case  Publication Date: 03/2014  Length: 16pages Product ID#: 1-429-391 
Voluntary Producer Responsibility: Carton Packaging Recycling in U.S.
by Ravi Anupindi
This case tackles the issue of recycling of poly-coated beverage cartons in the United States. In 2008, recycling access to the commodity was low, putting the industry at risk of losing market share to other forms of packaging. The protagonist of the case Alan Murray, then CEO of Tetra Pak North America, pulled industry leaders together under the Carton Council of North America (CCNA) to attempt to boost recycling access in communities across the U.S.
Product Type: Case  Publication Date: 03/2014  Length: 28pages Product ID#: 1-429-338 
Coke in the Crosshairs (Spanish Translation): Water, India, and the University of Michigan
by Andrew Hoffman, Sarah Howie, Grace Augustine
El caso práctico y la nota de enseñanza que lo acompaña, corresponden a la versión en español de “Coca-Cola en la mira: El Agua, India y la Universidad de Michigan.” ¿Cómo mantener las buenas relaciones con las empresas que sirven a la mayoría de la gente, pero que agravian a una minoría dispuesta a denunciar? Siendo el ganador de la competencia Oikos 2011, el caso explora la frágil relación entre Coca-Cola y la Universidad de Michigan.
Product Type: Case  Publication Date: 03/2014  Length: 20pages Product ID#: 1-429-389 
Morgan Stanley: Positioning to Be the Sustainability Finance Leader
by Andrew Hoffman
It is five years since the Great Recession, and Morgan Stanley and its competitors are still trying to regain the confidence of investors. To that end, James Gorman, Morgan Stanley CEO and chairman, has taken the bold step of creating an institute for sustainable investing, for which Morgan Stanley will provide the initial $1 billion of investment capital in hopes of raising 10 times that amount.
Product Type: Case  Publication Date: 02/2014  Length: 16pages Product ID#: 1-429-376 
PG&E: Hanging on to a Ray of Hope
by Andrew Hoffman
Pacific Gas & Electric is the second-largest investor-owned utility in the country and the largest in California, serving 15 million people across 70,000 square miles in central and northern California. Revenues at the utility are sliding as Kent Harvey, the company’s CFO, considers legislation coming before the California legislature that will allow utility customers to purchase up to 100% renewable power from an offsite, local facility.
Product Type: Case  Publication Date: 02/2014  Length: 16pages Product ID#: 1-429-377 
Kellogg and Wilmar International: A Partnership Under Fire
by Andrew Hoffman
Kellogg Chief Sustainability Officer Diane Holdorf is facing a campaign by environmental activists who allege that the company’s Indonesian supplier Wilmar International is illegally growing palm and is engaged in slash and burn practices. Students are asked examine the extent of Kellogg’s accountability for Wilmar’s actions and decide how to respond to the allegations against its joint venture partner.
Product Type: Case  Publication Date: 02/2014  Length: 16pages Product ID#: 1-429-378 
Interface’s Net-Works Program: A New Approach to Creating Social Value through Sustainable Sourcing
by Andrew Hoffman
Interface ranks among the top three manufacturers in the carpet industry, measured by revenues per year. Through its sustainability program, the company has achieved much over the years. Still, while Interface has made tremendous strides, company leaders are not content to rest. Interface developed its Mission Zero with the objective of eliminating all negative environmental impacts. Students are asked to help the company meet its goal.
Product Type: Case  Publication Date: 02/2014  Length: 20pages Product ID#: 1-429-374 
Whole Foods Market: A Luxury Grocer in Detroit?
by Andrew Hoffman
Whole Foods has successfully rolled out a new store in a low-income neighborhood of Detroit and company leaders are looking to scale the model to Chicago’s Englewood neighborhood and beyond. Chicago would offer $11 million in incentives, but the neighborhood lacks the hospital and university of Detroit’s Midtown. The brand many know as “Whole Paycheck” must find a way to make itself relevant to low-income populations and address issues of food access and poverty.
Product Type: Case  Publication Date: 02/2014  Length: 16pages Product ID#: 1-429-371 
Goldman Sachs B: Determining the Potential of Social Impact Bonds
by Andrew Hoffman
Partnering with Bloomberg Philanthropies, MDRC, the Vera Institute of Justice, and the New York Department of Correction, Goldman decided to go ahead with the social impact bond (SIB) project to reduce youth recidivism. The firm was also looking into an SIB to fund an expansion for a high-quality early childhood preschool program in the Granite School District of Central Salt Lake, Utah.
Product Type: Case  Publication Date: 02/2014  Length: 8pages Product ID#: 1-429-379 
Goldman Sachs A: Determining the Potential of Social Impact Bonds
by Andrew Hoffman
Head of Goldman Sachs’ Urban Investment Group Alicia Glen will be making the case for creating a social impact bond (SIB) tomorrow. Proposed by New York Mayor Michael Bloomberg as an investment that will decrease adolescent incarceration rates, the SIB would be the first of its kind in the U.S. Goldman would have a first-mover advantage if it chooses to take part in the project, but it carries significant risk.
Product Type: Case  Publication Date: 02/2014  Length: 16pages Product ID#: 1-429-375 
Operation Asha: Effective, Efficient and Scalable Model for Tuberculosis Treatment
by Ravi Anupindi
The year was coming to a close, and the founders of Operation ASHA (OpASHA), Sandeep Ahuja, CEO, and Shelly Batra, President, were looking back on their accomplishments — 2012 had been a great year for the non-governmental organization (NGO). OpASHA had won the Wall Street Journal Technology Innovation Award for the health care category. Bill Gates tweeted “@MSFTResearch has teamed up with @OperationASHA to fight#TB in India. Better data = better outcomes.” The publicity enhanced OpASHA’s profile, but Ahuj
Product Type: Case  Publication Date: 02/2014  Length: 28pages Product ID#: 1-429-339 
Taking a Bite Out of Apple: Labor Rights and the Role of Companies and Consumers in a Global Supply Chain
by Andrew Hoffman
An NPR report, which uncovers labor-camp-like working conditions at Apple’s Foxconn supplier in China has gone viral. Students are asked to take on the role of Apple CEO Tim Cook and respond to a petition by Change.org, signed by 250,000 people calling on Apple to take responsibility for the appalling conditions in its supply chain.
Product Type: Case  Publication Date: 02/2014  Length: 16pages Product ID#: 1-429-372 
H&M’s Global Supply Chain Management Sustainability: Factories and Fast Fashion
by Andrew Hoffman
The Hennes & Mauritz (H&M) case is set in April 2013, immediately following the Rana Plaza collapse in Bangladesh. There is no guarantee that H&M garment manufacturing had not been subcontracted to one of the factories in Rana Plaza, and Helena Helmersson, head of sustainability at H&M, must meet with the CEO, in two hours to discuss how the company will respond and devise a plan to face the media coverage and public scrutiny of the apparel industry that is sure to follow.
Product Type: Case  Publication Date: 02/2014  Length: 16pages Product ID#: 1-429-373 
SwitchCo A: Implementing Tools and Analytics for Manufacturing Improvements
by Eric Svaan
The presentation by a student intern team from the Tauber Institute for Global Operations at the University of Michigan to senior Switchco managers was impressive. Team members described the situation encountered at the beginning of their ten-week residence in East Asia, and it was clearly full of challenge and opportunity—a new product line introduction in the electronics industry invariably presents stresses guaranteed to reveal operations system weaknesses.
Product Type: Case  Publication Date: 12/2013  Length: 12pages Product ID#: 1-429-369 
SwitchCo B: Implementing Tools and Analytics for Manufacturing Improvements
by Eric Svaan
A Tauber student intern team worked on-site in an Eestron factory. Their project was sponsored and supported by Switchco, whose new Picard product was in the early stages of ramp-up in the Eestron factory. They found that bottlenecks in the testing area and low yields in the press fit area were the major capacity constraints that threatened the pace of ramp-up for the new product line being built there.
Product Type: Case  Publication Date: 12/2013  Length: 8pages Product ID#: 1-429-370 
Power of a Calling (A), The: Insights from Joseph’s Journey
by Valerie Myers
This case was originally published as "Calling and Talent Development: Not Your Average Working Joe" in 2011. The meaning of a calling has been diluted over the years, which has diminished its power in organizations. By tracing the evolution of Joseph’s calling, this case illustrates the power of a calling as the ultimate form of employee engagement, ethical leadership, excellent performance and positive social impact. This ancient inter-faith story offers numerous lessons for modern organizations.
Product Type: Case  Publication Date: 11/2013  Length: 28pages Product ID#: 1-429-364 
Power of a Calling (B), The: Our Better Natures
by Valerie Myers
This continuation of "The Power of a Calling" series looks at Joseph’s and his brother’s respective paths to their respective ends. The case showcases how different influences help determine a person’s life path. Joseph considers whether nature or nurture played a bigger role in his brothers’ development. Furthermore, Joseph, as the leader of his family, considers how to best develop and cultivate the better natures of his family moving forward.
Product Type: Case  Publication Date: 11/2013  Length: 12pages Product ID#: 1-429-365 
Power of a Calling (C), The: Legacy
by Valerie Myers
This last edition of "The Power of a Calling" series looks at the legacy of Joseph and each of his brothers by describing how each of their descendents pursued or ignored their respective callings. As the case says: "Joseph, his brothers and their descendants were called not merely to make a living but to cultivate a finer spirit, fulfill a greater vision and make a contribution that would enrich their community and the world ..."
Product Type: Case  Publication Date: 11/2013  Length: 8pages Product ID#: 1-429-366 
Zingerman’s Community of Businesses: Broad-Based Ownership, Governance, & Sustainability
by Wayne Baker
This case is about Zingerman’s decision in 2013 to migrate toward broad-based employee ownership and the iterative, inclusive process by which Zingerman’s Partners Group researched and crafted a new ownership design for the ZCoB. Students will learn about key elements of Zingerman’s culture (e.g., its progressive views on sustainability, commitment to open book finance, decision-making by consensus) and evaluate which employee ownership model might be the best match.
Product Type: Case  Publication Date: 10/2013  Length: 32pages Product ID#: 1-429-340 
LEGO® Products: Building Customer Communities Through Technology
by M.S. Krishnan
This case takes students through the evolution of LEGO’s business model from a traditional product-centric “make and sell” model to a more customer-centric “anticipate and lead” model in which products are co-created with customers, and customers are leveraged as a key factor in the company’s innovation strategy. It begins with LEGO’s struggles in the late 1990s to early 2000s, as competitors and imitators posed threats to LEGO as did the increasing alternative modes of electronic and Internet-based play.
Product Type: Case  Publication Date: 09/2013  Length: 20pages Product ID#: 1-429-326 
Domino’s Pizza Inc
by M.S. Krishnan
After settling a $78-million lawsuit with a St. Louis woman who was struck by one of its drivers, Domino’s Pizza decided to eliminate its 30-minute delivery guarantee and transform its business model through innovations in the areas of technology, social architecture, and operations. Students are asked to evaluate how Domino’s used technology and innovation to improve efficiency, quality, customer relationship management (CRM), and employee relations as well as assess its change management process.
Product Type: Case  Publication Date: 08/2013  Length: 16pages Product ID#: 1-429-327 
U.S. Farm Bill: Balancing Hypoxia-Related Interests
by Greg Bond, Manja Holland, Don Scavia
It is 2013 and the U.S. Farm Bill is up for a vote. Senate staffer Sally Davis is reviewing the e-mails, news reports, Twitter feeds, and opinion pieces coming in and preparing her recommendations for Senator Jane Jordan D-Michigan on the vote. In doing so, she must balance farming, fishing, ethanol, fertilizer, agriculture, biotechnology, and environmental interests, while taking into consideration issues of fertilizer runoff in the Mississippi River. The runoff is causing hypoxia in the Gulf of Mexico.
Product Type: Case  Publication Date: 08/2013  Length: 20pages Product ID#: 1-429-346 
Travelers Insurance: Focusing on Climate Change and Natural Catastrophe Risk
by Andrew Hoffman
The dilemma Evan Blue faces stems from a report by sustainability advocacy group Ceres that calls on companies to take climate change into consideration in their risk models and develop response strategies. The fictional vice president of Traveler’s Insurance is tasked with briefing the company’s board on the matter the next day. He must decide if there is a business case to be made for taking action in response to climate change risk.
Product Type: Case  Publication Date: 07/2013  Length: 28pages Product ID#: 1-429-347 
BioOne: Open Access and the Changing Landscape of Academic Publishing
by Juan Florin, Lauren Kane
Publishing consultant Howard Gutenberg is wondering which strategy he will recommend to BioOne — a financially sustainable non-profit organization operating in the scientific publishing arena. Open access (OA) publishing — a system in which content is made available to users free of charge through author- or funder-paid article processing charge is gaining steam. Should he recommend a pilot for the new system?
Product Type: Case  Publication Date: 07/2013  Length: 16pages Product ID#: 1-429-344 
Zingerman’s Community of Businesses: A Recipe for Building a Positive Business
by Wayne Baker
Over the years, Zingerman’s Community of Businesses (ZCoB) has regularly won accolades and awards – including being named “the coolest small company in America” by Inc. in 2003 - for its food, service, mail order catalog, training, and overall success. This case shows how Zingerman’s went from a single delicatessen in 1982 to nine unique but complementary companies with combined revenues of $45 million in 2012.
Product Type: Case  Publication Date: 05/2013  Length: 30pages Product ID#: 1-428-861 
Gillette: The 11-cent Razor, India, and Reverse Innovation
by Ryan Atkins
Through market immersion, Gillette’s staff studied the Indian market and learned about the specific needs of Indian consumers. The Gillette Guard became the market leader in only six months, moving Indian consumers away from using low quality double-edge razors. Gillette also developed an operations model to efficiently produce these low cost razors in India, providing local jobs and ensuring stable costs. The primary question is if Gillette should launch the low cost razor in the US.
Product Type: Case  Publication Date: 04/2013  Length: 12pages Product ID#: 1-429-328 
CCI: Last Mile Distribution Challenge
by Dr. Guda Sridhar, Vaibhav Chawla, Deep Singh
In 2007, Akhilesh Gupta and Naren Shah reconfigured Candy and Chocolate India with a vision to build an effective and efficient Route to Market (RTM). The objectives of the reconfiguration were to increase the availability of CCI brands and improve customer service. By 2012,CCI realized its vision by significantly increasing the reach of its products as well as increasing the sales of the company over and above initial expectations.
Product Type: Case  Publication Date: 04/2013  Length: 24pages Product ID#: 1-429-325 
ayzh at a Crossroad: Maternal Health for Whom?
by Asad Aziz, Yolanda Sarason, Grace Hanley
3rd Place Winner - 2013 NextBillion Case Writing Competition. The case examines challenges presented by potential global expansion for the ayzh, a for-profit social venture that provides maternal health products as well as job creation opportunities for impoverished women in India. This case challenges students to think about the implications of global expansion on the mission and business models of social enterprises.
Product Type: Case  Publication Date: 04/2013  Length: 16pages Product ID#: 1-429-329 
BTPN A: Banking for the Bottom of the Pyramid in Indonesia
by R. Ryan Nelson, Carl P. Zeithaml, Gardner Bell
1st Place - 2013 NextBillion Case Writing Competition. BTPN is a mid-size bank in Indonesia with a successful business model that also creates positive social change (following its mission to “Do Good and Do Well”). The Bank’s president, Jerry Ng, is faced with the dilemma of how to grow the business: Should BTPN expand its micro-lending to include the productive poor a the Bottom of the Pyramid (BoP)?
Product Type: Case  Publication Date: 04/2013  Length: 20pages Product ID#: 1-429-330 
Community Enterprise Solutions: Replicating the Microconsignment Model
by Paul Godfrey
Honorable Mention in the 2013 NextBillion Case Writing Competition. The case describes the founding and growth of Community Enterprise Solutions (CE Solutions), an NGO working at the Base of the Pyramid (BoP) in Guatemala. Founder, Greg Van Kirk’s experiences as a Peace Corps volunteer in Guatemala allowed him to identify several opportunities for entrepreneurial businesses designed to employ local workers, attract more tourist dollars into the Ixil region, and work towards community development.
Product Type: Case  Publication Date: 04/2013  Length: 16pages Product ID#: 1-429-331 
Hydraid: Safe Water for the Base of the Pyramid
by Paul Mudde
2nd Place Winner - 2013 NextBillion Case Writing Competition. Triple Quest, a joint venture between a manufacturer and a private investment company, is experimenting with different business models to distribute its proprietary Hydraid water filtration system. This case discusses the worldwide water crisis and the organizations involved in addressing it.
Product Type: Case  Publication Date: 04/2013  Length: 24pages Product ID#: 1-429-332 
Mushrooms as a Viable Product for Poverty Alleviation in Tanzania
by Geoffrey R. Archer, Sarah Proctor, Jennifer Vagg
Honorable Mention - 2013 NextBillion Case Writing Competition. This case focuses on mechanisms for alleviating poverty and addressing food security issues through small scale farming in Tanzania. Simon Mkao, the protagonist, needs to choose a business model for expanding his small-scale mushroom farming operations (the Mwika Mushroom Group) as he drafts a proposal for the Ministry of Agriculture and Food Security.
Product Type: Case  Publication Date: 04/2013  Length: 16pages Product ID#: 1-429-333 
Day One as CEO of Dover University Hospital: An In-Basket Case
by Michael Provitera
This case is based on the decision-making process employed by leaders of a US hospital in New Jersey. Ray Wilcox suddenly becomes CEO of Dover University Hospital. With only two hours to sort through the former CEO’s in-basket of messages and voicemails before a business trip, he must work quickly to triage a variety of business issues. This two-part case challenges students to think outside the box, pay attention to detail, and use their imaginations as they do the timed exercise and the case discussion.
Product Type: Case  Publication Date: 03/2013  Length: 24pages Product ID#: 1-429-305 
Lattelecom: Flexible Benefits System Implementation
by Julie Felker, Marina Pavlova
On the cold and sunny morning of January 10, 2012 Ingrida Rone, Human Resource Director and Board member of Lattelecom, the leading provider of electronic communications services in Latvia, opened the Lattelecom Plus application on her laptop. She rapidly navigated through colorful rows, each corresponding to a different category of benefits available to Lattelecom employees, making her own choices for the year.
Product Type: Case  Publication Date: 03/2013  Length: 20pages Product ID#: 1-429-251 
Cisco SCRM in Action: 2011 Tōhoku Earthquake
by Ravi Anupindi
The company’s business continuity plan (BCP) and its Supply Chain Risk Management (SCRM) capability was developed for cases such as the Tohuku earthquake. James Steele, program director of SCRM, felt confident that his team would be able to get the situation under control. Little did Steele and his team know in those early hours of the crisis that the initial earthquake would trigger a series of events that would cause the largest supply chain disruption in modern history.
Product Type: Case  Publication Date: 03/2013  Length: 16pages Product ID#: 1-429-284 
Sproxil: Saving Lives Through Technology and Social Enterprise
by Dr. Prashant Yadav
Ashifi Gogo, founder and CEO of Sproxil, wants to scale his mobile product authentication technology to new applications and new regions, but he is uncertain which business model to use. Sproxil is a Nigeria-based company that verifies the authenticity of medicines using a scratch-off code and SMS. Students are asked to examine the role of private and public actors in verifying the quality of medicines as well as the advantages and disadvantages of non-profit and social enterprise models in providing peopl
Product Type: Case  Publication Date: 03/2013  Length: 16pages Product ID#: 1-429-324 
Small Parts, Big Problems: Fastener Management at American Turbochargers, Inc.
by Dr. Gunter Dufey, Dr. Albert Shih
In an extremely competitive market, ATI had to keep costs as low as possible to remain a global leader. The ATI facility was the largest in the world by production volume, and the cost of the material and parts that went into production accounted for 75% of the total manufacturing cost on average; but for some, it was close to 95%. It was up to Brad Rogeman, Director of Procurement at American Turbochargers, Inc.’s (ATI) production facility in Cincinnati, Ohio, to keep that margin as high as possible.
Product Type: Case  Publication Date: 03/2013  Length: 16pages Product ID#: 1-429-290 
Jamba Juice and the Foam Cup
by Andrew Hoffman
Environmental issues increasingly influence many aspects of business including strategy, public relations, and supply chain operations. This case centers on whether or not Jamba Juice, a publicly held smoothie company, should respond to online public pressure to cease use of polystyrene foam cups. Students will explore how companies respond to public scrutiny and consider what actions make business sense for companies when faced with the public’s increasing demands for companies to be more sustainable.
Product Type: Case  Publication Date: 02/2013  Length: 20pages Product ID#: 1-429-298 
A123 Systems Powering a Sustainable Future: Strategizing in the Advanced Battery Market
by Andrew Hoffman
A123 Systems successfully went to market with new technologies that had the potential to revolutionize both the energy storage and electric battery industries. After opening the largest hybrid vehicle battery manufacturing facility in North America, CEO David Vieau needs to evaluate the road forward. Should he try to gain a foothold in established commercial battery markets or pursue the company’s current mission of being the top supplier for grid storage and hybrid vehicles?
Product Type: Case  Publication Date: 02/2013  Length: 24pages Product ID#: 1-429-302 
Blueprint for Ford’s Future: From Personal Automobiles to Mobility
by Andrew Hoffman
Ford’s Social Sustainability Manager, David Berdish, faces the challenge of positioning Ford on the forefront of the global transportation industry while leveraging Ford’s leadership in the automotive industry. This case takes a holistic look at the global transportation industry with emphasis on emerging markets and their increasingly congested transportation systems. Students must decide how to balance market positioning and long-term vision with near-term strategy to better serve the next generation.
Product Type: Case  Publication Date: 02/2013  Length: 16pages Product ID#: 1-429-303 
ABT Associates: Scaling Indoor Residual Spraying for Malaria Prevention in Africa
by Ravi Anupindi, Colm Fay
Abt Associates has implemented a number of changes in supply chain management after the first spray round of the Uganda project, including getting community involvement and tracking of equipment and supplies—all with excellent results. The procurement process for the new sub-Saharan project had come to a close, and Abt Associates had to present a work plan to the client in just four weeks.
Product Type: Case  Publication Date: 02/2013  Length: 36pages Product ID#: 1-429-272 
SC Johnson and the Greenlist Backlash
by Andrew Hoffman
This case examines SC Johnson’s development of the environmentally focused ingredient improvement process Greenlist™ and the subsequent lawsuits brought by consumers against the company for deceptively labeling its products, or “greenwashing”. The case inspires a discussion of the cleaning product industry and how green aspects of products are currently being communicated to consumers. Students are challenged to consider the tradeoffs of different kinds of communication and green certification.
Product Type: Case  Publication Date: 02/2013  Length: 16pages Product ID#: 1-429-300 
Dow Chemical Company, The: The Inseparability of Safety and Business Success
by WDI Publishing
It is 2005 and The Dow Chemical Company has attained most of the environmental, health, and safety (EH&S) goals laid out in its first EH&S 10-year plan, creating a library of best practices to be applied throughout the industry. Andrew Liveris, CEO, has tasked Lawrence Washington, Jr., vice president of sustainability, with developing a new 10-year plan that will again set the industry standard.
Product Type: Case  Publication Date: 01/2013  Length: 20pages Product ID#: 1-429-178 
Service Excellence Cases 2013 (University of Victoria Coursepack)
by WDI Publishing
This coursepack is for the course "Competing Through Service Excellence", taught by Professor Vivien Corwin at the University of Victoria, British Columbia, Spring 2013.
Product Type: Case  Publication Date: 01/2013  Length: 52pages Product ID#: 1-429-316 
BUSI 672-- Global Supply Chain Management (U. Maryland, Spring 2013)
by WDI Publishing
This coursepack is for BUSI 672 - Global Supply Chain Management, taught by Professor Thomas Corsi at the Smith School of Business at the University of Maryland.
Product Type: Case  Publication Date: 01/2013  Length: 46pages Product ID#: 1-429-315 
REI Rentals
by Damian Beil, Wallace Hopp
Kirk Myers, REI’s manager of corporate social responsibility (CSR), has been tasked with finding a way to optimize the organization’s rental program while minimizing its environmental impacts. After looking at the data, he found that at times the rental program had major queuing problems — equipment was either not available or wait times were too long. He will have to take into consideration customer experience/service, inventory, revenue, waste, and usage implications when crafting his recommendations.
Product Type: Case  Publication Date: 01/2013  Length: 20pages Product ID#: 1-429-292 
BGSU BIZX4000: Senior Applied Business Experience
by WDI Publishing
Coursepack for BizX4000 - Senior Applied Business Experience - at Bowling Green State University’s College of Business Administration, taught by Dr. Deborah A. O’Neil, Assistant Professor, Department of Management.
Product Type: Case  Publication Date: 12/2012  Length: 292pages Product ID#: 1-429-314 
Muni Seva Ashram
by Paul Clyde
...
Product Type: Case  Publication Date: 12/2012  Length: 40pages Product ID#: 1-429-220 
American Express: A Relationship, Not a Transaction
by M.S. Krishnan
Jim Bush, Executive Vice President of American Express (Amex) World Service, was confronted with a challenge in the mid 2000s: Customer service was eroding as the company strove to stay competitive during hard economic times. In response, he led the organization in a large-scale reinvention of its customer service strategy with an initiative called Relationship Care. Moving forward, students must help Amex address the challenges of taking "Relationship Care" global.
Product Type: Case  Publication Date: 12/2012  Length: 20pages Product ID#: 1-429-100 
Alexander & Thurston: Inventory Management
by Wallace Hopp
The president and CEO of Alexander & Thurston has expressed the opinion that there is too much spare-parts inventory in the system. He believes that, through better inventory management, inventory can be reduced from its present level while customer service is improved. He has told the manager in charge of the DC in no uncertain terms that his job depends on showing tangible improvements in operating performance over the coming year.
Product Type: Case  Publication Date: 11/2012  Length: 8pages Product ID#: 1-429-293 
Joy to the World...through Software Development at Menlo Innovations
by Paul Clyde, Rich Sheridan
Make mistakes faster. This slogan, and others like it, can be seen displayed on posters throughout Menlo’s office, a software-development company known for its casual Mondays and extreme interviews. Menlo’s founders are considering opening a new branch, but wonder if they can preserve their culture.
Product Type: Case  Publication Date: 10/2012  Length: 16pages Product ID#: 1-429-228 
Aparajitha: Developing a Thinking Organization
by Paul Clyde, Bharath Krishna Sankar
Aparajitha is a company that has thrived in the booming economic climate of India. This case illustrates organizational relationships inside and outside the firm; relationships that give it comparative advantages that could be applied in other areas of business. The case asks students where should the company do next? geographic expansion? or product expansion? or service expansion?
Product Type: Case  Publication Date: 08/2012  Length: 14pages Product ID#: 1-429-253 
MBAMGT 684 Social Enterprise & Poverty Alleviation Coursepack (UMass-Boston)
by WDI Publishing
This coursepack is for MBAMGT 684, Social Enterprise & Poverty Alleviation, taught by Professor Arthur Goldsmith, University of Massachusetts-Boston. The following case studies are included in this coursepack: Acumen Fund: How to Make the Greatest Impact (#1-428-592) Building a Sustainable Venture from the Ground Up: The Mountain Institute’s Earth Brick Machine (#1-428-611) CEMEX’s...
Product Type: Case  Publication Date: 08/2012  Length: 116pages Product ID#: 1-429-286 
Strategy Fall 2012 Coursepack
by WDI Publishing
This coursepack is for BADM 4801, Section 10 taught by Professor Smita K.Trivedi at The George Washington University School of Business. The following case studies are included in this coursepack: VisionSpring: A Lens for Growth at the Base of the Pyramid (# 1428610) The Clorox Company Goes Green (# 1429087) CEMEX’s Patrimonio Hoy: At the Tipping Point? (#1428606) Profile of Enron:...
Product Type: Case  Publication Date: 08/2012  Length: 118pages Product ID#: 1-429-285 
Honor Code: A Sticky Situation in Business School (A)
by Susan Ashford
This case is a cautionary tale about the consequences of cheating in business school. It is ideal for new business students. Honor Code (A) details the circumstances that led to the main character’s slip in judgement, and asks students how to proceed. Honor Code (B) is the resulting outcome. This case was originally developed for executive-MBA students, but it will be appropriate f...
Product Type: Case  Publication Date: 07/2012  Length: 4pages Product ID#: 1-429-278 
Honor Code: A Sticky Situation in Business School (B)
by Susan Ashford
This case is a cautionary tale about the consequences of cheating in business school. It is ideal for new business students. Honor Code (A) details the circumstances that led to the main character’s slip in judgement, and asks students how to proceed. Case (B) is the resulting outcome. This case was originally developed for executive-MBA students, but it will be appropriate for all...
Product Type: Case  Publication Date: 07/2012  Length: 4pages Product ID#: 1-429-281 
Supply Chain Risk Management at Cisco: Response to H1N1
by Ravi Anupindi
Cisco’s story will expose students to supply chain risk management (SCRM). Cisco’s simulation of a flu outbreak in Asia will leave students with a better understanding of how to utilize SCRM programs.
Product Type: Case  Publication Date: 07/2012  Length: 32pages Product ID#: 1-428-881 
GoodBelly: Using Statistics to Justify the Marketing Expense
by Hyun-Soo Ahn
GoodBelly is trying to boost its sales at grocery stores like Whole Foods Market. As a small start-up, GoodBelly must optimize the allocation of its limited marketing budget. It currently promotes through in-person demonstrations in stores, but management is concerned that these demonstrations are not effective enough to justify the cost. It is up to GoodBelly’s student intern, Car...
Product Type: Case  Publication Date: 07/2012  Length: 6pages Product ID#: 1-429-252 
NextEra Energy
by Andrew Hoffman
Rick Anderson, senior director of NextEra’s Green Marketing Group, is crafting a marketing strategy to move Renewable Energy Certificates (REC) on the voluntary market by demonstrating the added value of the company’s EarthEra RECs. NextEra not only markets RECs, but also funds the construction of renewable energy projects. Anderson is seeking to expand the EarthEra program and brand. While there has been some good responses to EarthEra RECs, there have also been setbacks....
Product Type: Case  Publication Date: 06/2012  Length: 18pages Product ID#: 1-429-232 
Genesis BioSystems: The Board Weighs In on Product Development Setbacks
by Tom Porter
Genesis BioSystems is a venture-backed start-up that has developed a potentially revolutionary alternative to in-vitro fertilization. Before bringing the product to market, Genesis must achieve several key milestones, including the FDA’s approval. The product’s most recent tests were disappointing, but perhaps human embryos will produce a better study than mouse embryos. The decisi...
Product Type: Case  Publication Date: 05/2012  Length: 12pages Product ID#: 1-429-144 
Supplier Selection at Casturn Systems (A)
by Damian Beil, Izak Duenyas
Miguel Haro, director of Control Systems in Casturn’s Transmission Division, had returned to his desk after witnessing an online reverse auction for O-rings. Although supplier training for the event had been rushed, Haro’s Global Commodity Manager Mary Konchesky was confident that the event would yield significant cost savings. One bid stuck out from the rest: the incumbent supplie...
Product Type: Case  Publication Date: 04/2012  Length: 14pages Product ID#: 1-429-248 
Supplier Selection at Casturn Systems (B): Strategic Implentation of Electronic Reverse Auctions
by Damian Beil, Izak Duenyas
Despite initial concerns about the electronic reverse auction process, Casturn Director of Control Systems Miguel Haro decided that he was going to put all his weight behind the initiative and ensure that it succeeded, even if it was only to answer all the questions about how to run auctions. After a series of initial missteps, Haro began building a convincing business case for the...
Product Type: Case  Publication Date: 04/2012  Length: 14pages Product ID#: 1-429-249 
Oz TV
by Izak Duenyas
This year, television service provider Oz TV’s financial figures are troubling, despite steady demand. Is operational performance hurting financial performance? Oz customers rent a set-top box when they buy their programming package. Set-top boxes drive Oz’s key performance indicator: utilization. Students examine Oz’s box-return process in order to discover the link between financ...
Product Type: Case  Publication Date: 04/2012  Length: 6pages Product ID#: 1-429-240 
BP: Beyond Petroleum?
by Andrew Hoffman
British Petroleum (BP), one of the world’s largest oil companies, had spent over $200 million rebranding itself as environmentally responsible, with the tagline “Beyond Petroleum.” However, after the catastrophic 2010 Gulf of Mexico Oil Spill, the company’s name seemed to be permanently tarnished. Through a deep dive into all events of the spill, this case study asks students to determine: what should BP do now?
Product Type: Case  Publication Date: 04/2012  Length: 28pages Product ID#: 1-429-229 
Google Energy Shifts into Renewables
by Andrew Hoffman
Google has been widely criticized for its data center energy usage. Google Energy, a recently created subsidiary, has successfully responded to this criticism but must now formulate an expansion strategy. If successful, the expansion is expected to strengthen Google’s image as an industry leader in energy procurement, provide strong financial returns, and create a lucrative new market. However, this initiative has high risks.
Product Type: Case  Publication Date: 04/2012  Length: 14pages Product ID#: 1-429-226 
Building and Scaling a Cross-Sector Partnership: Oxfam and Swiss Re Empower Farmers in Ethiopia
by Jonathan Doh, Ted London
Winner of the 2012 Oikos Foundation Casewriting Competition. Swiss Re, a large global reinsurance company, has partnered with Oxfam America, an international relief and development organization, to provide the poor with risk reduction support. The partnership’s evolution shows students many common inter- and intra-organizational challenges.
Product Type: Case  Publication Date: 03/2012  Length: 22pages Product ID#: 1-429-185 
Patagonia: Encouraging Customers to Buy Used Clothing (A)
by Andrew Hoffman
How do you make money when you tell your customers ’don’t buy our stuff unless you really need it?’" This was the question that Yvon Chouinard, founder of the clothing company Patagonia, asked himself as he considered developing a new partnership with eBay in which customers would buy and sell used Patagonia gear on eBay rather than buy it new. As he considered this new partnership...
Product Type: Case  Publication Date: 03/2012  Length: 22pages Product ID#: 1-429-230 
Patagonia: Encouraging Customers to Buy Used Clothing (B)
by Andrew Hoffman
How do you make money when you tell your customers ’don’t buy our stuff unless you really need it?’" This was the question that Yvon Chouinard, founder of the clothing company Patagonia, asked himself as he considered developing a new partnership with eBay in which customers would buy and sell used Patagonia gear on eBay rather than buy it new. As he considered this new partnership...
Product Type: Case  Publication Date: 03/2012  Length: 6pages Product ID#: 1-429-231 
Growing Pains of the Tata Nano
by Scott A. Moore, Suresh Malladi
Ratan Tata, CEO of Tata Motors, wants to introduce the world’s cheapest car, priced at $2,500, for the common Indian - the car is the Tata Nano and has been accordingly dubbed the "People’s Car". But the introduction of the Nano has been ridden with difficulties. Coupled with poor sales and a recent crisis where several Nanos caught on fire, the Tata Nano has seen dismal sales. Thi...
Product Type: Case  Publication Date: 02/2012  Length: 20pages Product ID#: 1-429-235 
Bharti Airtel (B)
by C.K. Prahalad, M.S. Krishnan, Sheel Mohnot
This is the second of two cases, Case B presents the students with the varied strategies that Airtel has pursued to become one of the most profitable wireless telecommunications companies in the world, despite the fact that it operates in one of the poorest countries on Earth.
Product Type: Case  Publication Date: 12/2011  Length: 12pages Product ID#: 1-428-864 
Procter & Gamble’s PUR Purifier of Water: How Global Corporate Philanthropy Builds Shareholder Value
by Carol Seagle, Lisa Jones Christensen
Over the last ten years, Procter & Gamble has helped to distribute over 200 million PUR packets, packets that are typically used by people who must draw their water from contaminated and foul water sources. PUR packets have been used to purify more than 2.4 billion liters of water, most often in rural locations in developing nations. However, since P&G had never promoted such a pro...
Product Type: Case  Publication Date: 12/2011  Length: 14pages Product ID#: 1-429-201 
Martin Burt: A Conversation with a Social Entrepreneur
by Paul Godfrey
This case provides students with an in-depth interview with Martin Burt, social entrepreneur, founder, and CEO of Fundacion Paraguaya. The case should be used in conjunction with the Fundacion Paraguaya case series. The case makes a great follow-on discussion to Fundacion Paraguaya (A): The San Francisco School or a conclusion to the three case series. This case makes an excellent...
Product Type: Case  Publication Date: 12/2011  Length: 14pages Product ID#: 1-429-214 
Kinder, Lydenberg, and Domini and Socially Responsible Investing
by Paul Godfrey
This case study tells the story of KLD Research & Analytics, which provided annual social responsibility ratings for over 3,000 companies, employed over 60 people, and was widely regarded as a leader in social investment research. One of this case’s key learning outcomes will be helping students realize that starting and growing a successful social venture takes more than individua...
Product Type: Case  Publication Date: 12/2011  Length: 22pages Product ID#: 1-429-215 
Fundación Paraguaya (A): The San Francisco School
by Paul Godfrey
This case focuses on Fundacion Paraguaya, a microfinance institution in Paraguay that helps primary and secondary schools become financially self-sufficient. Its most recent acquisition - an agricultural high school in Paraguay - was almost insolvent when Fundacion Paraguaya came to its aid. After helping the school become financially self-sufficient, Martin Burt, CEO of Fundacion...
Product Type: Case  Publication Date: 12/2011  Length: 18pages Product ID#: 1-429-216 
Fundación Paraguaya (B): Measuring Social Impact
by Paul Godfrey
This case accompanies the Fundacion Paraguaya (A) case. Martin Burt, CEO of Fundacion Paraguay, has helped another school become financially self-sufficient using the same business model he applied to the San Francisco High School (see case A), but has found that replicating his success requires more financial capital than he had initially thought. Since banks are hesitant to lend...
Product Type: Case  Publication Date: 12/2011  Length: 8pages Product ID#: 1-429-217 
Fundación Paraguaya (C): Challenging SROI
by Paul Godfrey
This case outlines four problems with the Social Return on Capital (SROI) metric, which quantifies the social impact of programs like Fundacion Paraguaya. How do you accurately quantify the impact of infant nutrition programs? This case accompanies the Fundacion Paraguaya (A) and (B) cases.
Product Type: Case  Publication Date: 12/2011  Length: 4pages Product ID#: 1-429-218 
Equilibrium Capital Group: Investing in Energy Efficiency
by Tom Lyon
Venture capitalists Bill Campbell and Kipp Baratoff have a decision to make. They can either invest their hard-earned capital in one of two existing energy efficiency (EE) companies or create their own company that tackles EE market barriers in a novel way. Bill and Kipp must understand how EE companies operate and discover the nuances of the EE market to make their joint decision.
Product Type: Case  Publication Date: 07/2011  Length: 48pages Product ID#: 1-429-106 
Advanced Chemical Industries’ Shwapno Initiative: A Bridge Between Farmers and Urban Consumers
by Md. Ashaduzzaman
Advanced Chemical Industries initiated the establishment of new businesses, retail chain Shwapno, to eliminate the gap between producers and consumers in Bangladesh, uproot the cartel, and ensure reasonable prices for both farmers and consumers. Students must decide how Shwapno will procure agricultural produce and expand into the future.
Product Type: Case  Publication Date: 07/2011  Length: 11pages Product ID#: 1-429-184 
Lewis Stone Inc.
by William Lovejoy
Lewis Stone is a small, Midwestern company that manufactures plastic parts. The company has been hit hard by the 2008 recession and must move its headquarters to a region with lower labor costs. With a labor negotiation on the horizon, Lewis Stone’s management must decide whether to inform the union leaders of the company’s decision to relocate the company.
Product Type: Case  Publication Date: 06/2011  Length: 5pages Product ID#: 1-429-130 
Range Resources: A Commitment to Transparency
by Steve Percy
John Pinkerton, CEO of natural gas company Range Resources, must consider supporting or condemning a new bill passed by Congress that could add more regulations to one of Range’s most effective mining methods: fracking. Pinkerton must consider the benefits and costs of supporting or condemning the new legislation and how it will impact his company.
Product Type: Case  Publication Date: 06/2011  Length: 28pages Product ID#: 1-429-168 
ITC e-Choupal 3.0
by C.K. Prahalad, M.S. Krishnan
This case study is an in-depth analysis of ITC’s initiative to develop third-generation e-Choupals, or internet-enabled computer stations based in villages. The first e-Choupals provided information on weather, best practices, crop details, market prices, and important local news to farmers in 1999. The third generation e-Choupals are envisioned to mitigate a lack of information about the reasonable price that their crops could command – an issue that local markets exploited fully...
Product Type: Case  Publication Date: 05/2011  Length: 24pages Product ID#: 1-428-915 
Bharti Airtel (A)
by C.K. Prahalad, M.S. Krishnan, Sheel Mohnot
India’s wireless giant Bharti Airtel (Airtel) exemplifies many of the tenets set forth in the book The New Age of Innovation by CK Prahalad and MS Krishnan. Divided into two segments, Case (A) asks students to analyze the Indian environment and Airtel’s capabilities in order to determine strategies for growth. Case (B) reviews the strategies Airtel pursued and the subsequent results.
Product Type: Case  Publication Date: 05/2011  Length: 16pages Product ID#: 1-428-834