Email:   Password:
Browse
Browse
Educate
My Account


The Zell Lurie Institute provides the curriculum, program initiatives, community involvement, and alumni outreach activities that deliver exclusive resources for future entrepreneurs at the University of Michigan.

Cases
by James D. Price
Product Type: Conceptual Note  Publication Date: 02/2009  Product ID#: 1-428-784  Length: 7pages
Surprisingly, the dominant competitor that eventually surfaces in many industries does not garner its sustainable competitive advantage through the expected paths of either technological or product innovation, on the one hand, or dominant spending to buy market share, on the other. Rather, the winners in surprising number of large markets establish dominance by creatively innovatin...
by James D. Price
Product Type: Conceptual Note  Publication Date: 02/2009  Product ID#: 1-428-786  Length: 4pages
The vast majority of all viable new inventions or business ideas never make it to market. Innovations developed by corporations, in particular, appear to fail to reach their potential. This note examines the reasons corporations fail to commercialize their innovations, and offers an alternative perspective that paints ...
by James D. Price
Product Type: Conceptual Note  Publication Date: 07/2009  Product ID#: 1-428-846  Length: 12pages
Prospective investors in startups and growth businesses expect to review detailed financial information on the company. This note provides an in-depth discussion of both the art and the science of preparing financial projections for an early-stage business. The article also describes the most appropriate way to present historical financial information, as well as advice on the best...
by James D. Price
Product Type: Course  Publication Date: 10/2011  Product ID#: 1-429-199  Length: 200pages
This course is a practical guide to starting a new business. From the initial business idea to the launch, students are introduced to the realities of entrepreneurship and the misconceptions surrounding it. The course includes useful models, frameworks, practical advice, and guidelines that provide students with a soli...
by James D. Price
Product Type: Module  Publication Date: 10/2011  Product ID#: 1-429-195  Length: 88pages
This is the first of four modules in the Entrepreneurship: New Venture Creation course that was developed at the University of Michigan’s Ross School of Business. This module provides an overview of entrepreneurship, explains how startups work, and provides career guidance for students who are interested in an entrepreneurial career. This module can be used with modules 2 through 4...
by James D. Price
Product Type: Module  Publication Date: 10/2011  Product ID#: 1-429-196  Length: 36pages
This is the second of four modules in the Entrepreneurship: New Venture Creation course that was developed at the University of Michigan’s Ross School of Business. This module focuses on the financial aspect of planning, launching, and growing a new business. This module can be used with modules 1, 3, and 4. Excel spre...
by James D. Price
Product Type: Teaching Tool  Publication Date: 11/2011  Product ID#: 1-429-208  Length: 45pages
This PowerPoint slide deck PDF was designed for the 2nd module in the Entrepreneurship: New Venture Creation Course titled Understanding Startup Finances and Capital Requirements.
by James D. Price
Product Type: Teaching Tool  Publication Date: 11/2011  Product ID#: 1-429-211  Length: 2pages
This Excel spreadsheet was designed for the Entrepreneurship: New Venture Creation Course. It contains a 5-year financial projection of a hypothetical company. Students can use this spreadsheet to value a company’s cash flow over time.
by James D. Price
Product Type: Module  Publication Date: 10/2011  Product ID#: 1-429-197  Length: 44pages
This is the third of four modules in the New Venture Creation course that was developed at the University of Michigan’s Ross School of Business. The goal of this module is to introduce students to the elements of a strong business plan including the executive summary, the venture presentation, and the elevator pitch. This module focuses on the challenges associated with developing,...
by James D. Price
Product Type: Module  Publication Date: 10/2011  Product ID#: 1-429-198  Length: 32pages
This is the fourth and final module in the Entrepreneurship: New Venture Creation course that was developed at the University of Michigan’s Ross School of Business. This module provides continues to deliver practical guidance to help students launch their new ventures conceived at the beginning of the course in Module ...
by James D. Price
Product Type: Teaching Tool  Publication Date: 11/2011  Product ID#: 1-429-210  Length: 104pages
This PowerPoint slide deck PDF was designed for the 4th and final module in the Entrepreneurship: New Venture Creation Course titled Launching and Managing a Startup Enterprise.
by James D. Price
Product Type: Teaching Tool  Publication Date: 11/2011  Product ID#: 1-429-212  Length: 2pages
This Excel spreadsheet was designed for the Entrepreneurship: New Venture Creation Course. The spreadsheet illustrates the Venture Quotient for a hypothetical company. Students can use this spreadsheet to comprehend the Venture Quotient tool for analyzing projected company risk.
by Tom Porter
Product Type: Case  Publication Date: 05/2012  Product ID#: 1-429-144  Length: 12pages
Genesis BioSystems is a venture-backed start-up that has developed a potentially revolutionary alternative to in-vitro fertilization. Before bringing the product to market, Genesis must achieve several key milestones, including the FDA’s approval. The product’s most recent tests were disappointing, but perhaps human embryos will produce a better study than mouse embryos. The decisi...
by Thomas C. Kinnear
Product Type: Case  Publication Date: 11/2009  Product ID#: 1-428-929  Length: 24pages
Handylab is a minicase, which puts the student in the role of the company’s new CEO, after the company has secured a new round of funding. The lab-on-a-chip microfluidics company is seeing opportunities open up in the areas of retail, bio-defense, environmental, and veterinarian applications, but it must move quickly. ...
by James D. Price
Product Type: Conceptual Note  Publication Date: 08/2009  Product ID#: 1-428-874  Length: 11pages
This note introduces students to the concept of capitalization tables. It defines capital requirements for startup business, helps students create capitalization tables, and provides guidance on how to plan several rounds of financing to fund a startup business.
by Thomas C. Kinnear
Product Type: Case  Publication Date: 10/2009  Product ID#: 1-428-884  Length: 16pages
Nanocerox is a start-up company based in Ann Arbor, MI, that provides nanopowder based research and development solutions for corporate customers. Powders are used in everyday items such as ceramic plates, cell phone covers, and metal coatings. Nanopowders, which are smaller powders made from increasingly pure element...
by Tom Porter
Product Type: Exercise  Publication Date: 12/2013  Product ID#: 1-429-368  Length: 10pages
"Raising Money?" is an exercise for developing an effective investment thesis for raising capital. When raising capital, entrepreneurs at any stage of growth need to tailor their proposal, often known as a “pitch,” to investors to achieve the highest probability of success. To do this effectively, entrepreneurs and companies must anticipate what benefits their customer, case investors, are seeking.
by Tom Porter
Product Type: Exercise  Publication Date: 03/2011  Product ID#: 1-429-165  Length: 8pages
The founders of start-up biotech company Chiral Intermediates have an important decision to make. How much money to raise? When? And from what kinds of funding sources? This exercise walks through the market for chiral intermediates (a material that reduces harmful drug side effects), this new company’s business model,...
by James D. Price
Product Type: Conceptual Note  Publication Date: 10/2011  Product ID#: 1-429-186  Length: 8pages
This note provides a framework for evaluating new business concepts. It is part of the Entrepreneurship: New Venture Creation Course.
by James D. Price
Product Type: Conceptual Note  Publication Date: 02/2009  Product ID#: 1-428-793  Length: 16pages
This note introduces the Value Venture Chain (VVC) model, which applies the paradigm of the value chain, well-accepted in other industries, to the process of conceptualizing, funding and building new businesses. The VVC provides startup executives, corporate new-business-development professionals, service providers, ve...
 
About
Students
Partners
Staff
Register
Submit
Help
Home
Login
734.615.7319 • info@wdi-publishing.com
WDI Publishing is a division of The William Davidson Institute at the University of Michigan
Featuring materials developed by the Stephen M. Ross School of Business at the University of Michigan
Products
Case, Conceptual Notes, Profiles, Exercises
Courses, Modules
Case List
Videos
Syllabi

Categories
Authors
Disciplines
Partner Collections

My Account
Profile
Cart
Purchases
Favorites
CoursePacks
Settings
About Us
About
Staff

FAQs
Forgot my password
Frequently Asked Questions
WDI Publishing Product Definitions
Case Writing/Case Method
How-To
Feedback
Call 1.734.615.7319 info@wdi-publishing.com