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The William Davidson Institute (WDI) is an independent, non-profit education, research, and applied practice organization established at the University of Michigan in 1992. WDI works with businesses, universities, development organizations, and governments in emerging economies to implement sound business practices and speed the transition to a more inclusive global society.

Cases
by Kelly Janiga Ramirez
Product Type: Profile  Publication Date: 09/2009  Product ID#: 1-428-890  Length: 4pages
This profile highlights the work of the Acumen Fund, a nonprofit social venture fund that uses entrepreneurial approaches to solve the problem of global poverty.
by Ted London
Product Type: Case  Publication Date: 04/2008  Product ID#: 1-428-592  Length: 23pages
This case explores management’s challenge of how to best use a $10 million contribution to make the greatest impact for the poor. Acumen Fund is global philanthropic venture capital fund that seeks to prove that small amounts of philanthropic capital, combined with large doses of business acumen, can build thriving ent...
by Robert E. Kennedy
Product Type: Case  Publication Date: 05/2008  Product ID#: 1-428-593  Length: 31pages
Airbus had experienced a rough 2007, with a competitive onslaught from Boeing. This case explores Airbus’s immediate business concerns and management consideration of a new business model that will position the company for long-term success. This case is included in Module 4 of the course Business Thought & Action.
by Robert E. Kennedy
Product Type: Conceptual Note  Publication Date: 01/2010  Product ID#: 1-429-002  Length: 6pages
This note is an adaptation for classroom use of Chapter 2 of "The Services Shift" by R.E. Kennedy (2009). It introduces students to Michael Porter’s 1985 value chain approach to strategically analyzing firms, which says that a firm is a system of interconnected activities with both physical and information linkages. ...
by Moses Lee
Product Type: Conceptual Note  Publication Date: 12/2009  Product ID#: 1-428-831  Length: 7pages
Today, most innovative and high-impact social ventures operating at the base of the economic pyramid (BoP) are applying the principles of design thinking to better develop and deliver their solutions. The concept of design thinking involves immersing oneself into communities to better understand the habits and lifestyles of the people and iterating on ideas and solutions to get the...
by Robert E. Kennedy
Product Type: Case  Publication Date: 06/2009  Product ID#: 1-428-776  Length: 22pages
The Aramex case study presents the complex situation facing Fadi Ghandour, a Jordan-based entrepreneur who started Aramex, an express and logistics company that was the first Arab-based firm to list on a U.S. stock exchange. Aramex has grown from a small regional player to taking on global giants such as FedEx and DHL,...
by Ted London
Product Type: Module  Publication Date: 03/2012  Product ID#: 1-429-223  Length: 124pages
The Base-of-the-Pyramid (BoP) refers to the billions of people who live on less than $3,000 per year in the informal economy of the developing world. This poverty creates an urgent societal need and presents a vast potential opportunity for business growth. Intelligent, informed management can address both aspects successfully. This module delivers effective teaching of management strategies for creating sustainable and scalable business ventures that also alleviate poverty.
by Robert E. Kennedy
Product Type: Conceptual Note  Publication Date: 12/2009  Product ID#: 1-428-935  Length: 8pages
The so-called New International Economics (alternatively, Strategic Trade Theory) explores situations where markets economic conditions depart from standard conditions – because of market power, economies of scale, externalities, etc. Economists have shown that it is theoretically possible for government intervention t...
by Ted London
Product Type: Case  Publication Date: 11/2006  Product ID#: 1-428-611  Length: 22pages
The Mountain Institute (TMI) works to improve environmental conditions and the quality of life for local communities in mountainous regions throughout the world with its competitive compressed earth blocks. Winner of the 2005 Oikos Case Competition this case explores using this technology as the centerpiece for a new for-profit venture in the developing world.
by Robert J. Dolan, Scott A. Moore, Robert E. Kennedy
Product Type: Reference  Publication Date: 08/2011  Product ID#: 1-429-167  Length: 500pages
The course Business Thought & Action™ is a robust introduction to business for undergraduate students. It is a holistic start to their business education experience and provides context for business as a whole, rather than each functional area, such as marketing, finance, and operations. Students learn about the broad ...
by Robert J. Dolan, Robert E. Kennedy, Scott A. Moore
Product Type: Module  Publication Date: 08/2011  Product ID#: 1-429-187  Length: 78pages
This module reviews a wide variety of companies and markets and presents an analytical tool kit for evaluating them. It takes a step back from standard business education, allowing students to ask questions they typically do not have time for in the curriculum.
by Robert J. Dolan, Robert E. Kennedy, Scott A. Moore
Product Type: Module  Publication Date: 08/2011  Product ID#: 1-429-188  Length: 90pages
Module 2 of the Business Thought & Action™ course is entrepreneurial-themed, analyzing the essentials of starting and running a business. Companies are examined in-depth to illustrate that the same business principles apply to all companies, whether startups or multinational corporations. Students learn to apply analyt...
by Robert J. Dolan, Scott A. Moore, Robert E. Kennedy
Product Type: Module  Publication Date: 08/2011  Product ID#: 1-429-189  Length: 100pages
The third module of the Business Thought & Action™ course is especially innovative, focusing entirely on business failure. The module analyzes real-life businesses that have experienced turmoil, such as Kodak and Snapple, and examines how they have responded to the stress. The module examines several types of stress--imposed by external economic changes, specific competitive challe...
by Robert E. Kennedy, Robert J. Dolan, Scott A. Moore
Product Type: Module  Publication Date: 08/2011  Product ID#: 1-429-190  Length: 140pages
This fourth module of the Business Thought & Action™ provides course an introduction to international business. As the global economy expands and more economic growth is projected to occur overseas, business leaders must have the ability to make decisions with a global mindset. This module provides students with tools ...
by Robert J. Dolan, Robert E. Kennedy, Scott A. Moore
Product Type: Module  Publication Date: 08/2011  Product ID#: 1-429-191  Length: 22pages
This fifth module Business Thought & Action™ course challenges students to think to the way that business can be used to create a positive social environmental impact. Since students in this course are typically early undergraduate business students, this module is powerful in its ability to influence students’ decisions to pursue campus involvement, internships, and job opportunities.
by Robert J. Dolan, Robert E. Kennedy, Scott A. Moore
Product Type: Module  Publication Date: 08/2011  Product ID#: 1-429-192  Length: 2pages
This final one-session module is critical for bringing together the closing points of the course. This module encourages students to take charge of their lives and their learning, and focuses on preparing students to be effective leaders of an organization. At this point in the course, students have seen the importance...
by Ted London
Product Type: Case  Publication Date: 11/2008  Product ID#: 1-428-645  Length: 24pages
CARE is an international, humanitarian, non-governmental organization (NGO) composed of twelve member countries that manage field operations in over seventy countries offices around the world, reaching more than fifty million poor people. This case focuses on CARE’s challenges to explicitly incorporate a market-based approach within its portfolio of poverty alleviation solutions.
by Ted London
Product Type: Audio/Video  Publication Date: 07/2009  Product ID#: 1-428-839  Length: 1minutes
This video accompanies the case CARE: Making Markets Work. The video is an interview with Laté Lawson, CARE’s Director of Economic Development and part of the organization’s senior leadership team. In the video, Lawson discusses how CARE expects its market-based approach to poverty alleviation to evolve in the next thr...
by Ted London
Product Type: Case  Publication Date: 03/2012  Product ID#: 1-429-202  Length: 22pages
This case continues the story from the revised 2006 case study "CEMEX’s Patrimonio Hoy: At the Tipping Point?" This case describes CEMEX’s Patrimonio Hoy in 2012, which is a startup initiative designed to help low-income customers construct their own homes. Israel Moreno, Director of Patrimonio Hoy, must present his recommendations to CEMEX’s top management that outline a growth s...
by Ted London
Product Type: Case  Publication Date: 04/2012  Product ID#: 1-428-606  Length: 25pages
This case sets the stage for the 2012 case study "Constructing a Base-of-the-Pyramid Business in a Multinational Corporation: CEMEX’s Patrimonio Hoy Looks to Grow." This revised 2006 case study explores Patrimonio Hoy in 2006, the sales, distribution, and s...
by Ted London
Product Type: Audio/Video  Publication Date: 09/2011  Product ID#: 1-429-205  Length: 0minutes
This video is a companion to the case study Patrimonio Hoy , which explores the sales, distribution, and savings program of CEMEX intended to serve Mexico’s large self-construction housing market. CEMEX is currently the world’s third largest cement producer. Over the years, Patrimonio Hoy has gone from a small, centrally-funded project to a US$25 million revenue generator for CEMEX.
by William K Hall
Product Type: Case  Publication Date: 12/2009  Product ID#: 1-428-879  Length: 18pages
In 2009, Chrysler, one of the oldest and most storied American automotive companies, entered and exited bankruptcy with the support of the U.S. government. Upon leaving bankruptcy, Chrysler formed a global alliance with Fiat, which was owned by Fiat Group, the United Automotive Workers (UAW), and the U.S./Canadian gove...
by Robert E. Kennedy
Product Type: Case  Publication Date: 12/2010  Product ID#: 1-429-013  Length: 11pages
This case tells the story of Circuit City (formerly known as Wards). It describes the company’s rise to prominence as the leading consumer electronics retailer in the United States. It goes on to describe Best Buy’s entry into the industry, Circuit City’s reactions to the competition, and the events that led to Circuit City’s demise. This case is included in Module 3 of the course Business Thought & Action.
by Ted London
Product Type: Case  Publication Date: 02/2007  Product ID#: 1-428-608  Length: 22pages
Grameen Telecom’s Village Phone is a program that is focused on bringing cellular service to people in rural villages in Bangladesh. In 2006, Grameen’s Village Phone initiative had an installed base of more than 233,000 village phones across 50,000 villages in the country, and annual revenues of approximately US$93 mil...
by Robert E. Kennedy
Product Type: Conceptual Note  Publication Date: 05/2009  Product ID#: 1-428-641  Length: 16pages
This note focuses on corruption in international business. It defines corruption, outlines the international laws governing bribery and corruption, and includes caselets that challenge students to put themselves in the shoes of high-profile decision makers who need to balance the ethical, legal, and practical nature of potentially corrupt situations. This note can be used with its...
by Robert E. Kennedy
Product Type: Conceptual Note  Publication Date: 04/2008  Product ID#: 1-428-644  Length: 16pages
This note focuses on corruption in international business. It defines corruption, outlines the international laws governing bribery and corruption, and discusses the different actors and tactics to combat corruption. This note can be used with its counterpart, Corruption in International Business (A).
by Jane Dutton
Product Type: Case  Publication Date: 08/2009  Product ID#: 1-428-853  Length: 8pages
Jobs are typically designed by managers for employees. The concept of “job crafting” captures the ways in which employees change these job designs to align with their motives, strengths, and passions. Many employees leave their passions at home. This case describes how four teachers, who all have a passion for an occupation besides teaching, crafted their jobs to incorporate their passions into their lives at work.
by Robert E. Kennedy
Product Type: Exercise  Publication Date: 05/2009  Product ID#: 1-428-663  Length: 5pages
This quiz accompanies the conceptual note, Cross-Border Project Valuation. It is designed to help students strengthen their ability in calculating project discount rates, selecting the right currency, and analyzing project specific risk factors. Registered educators will be able to access the answer sheet. This is one ...
by Robert E. Kennedy
Product Type: Conceptual Note  Publication Date: 12/2008  Product ID#: 1-428-649  Length: 17pages
Managers face a number of challenges when using traditional valuation approaches to value projects in an emerging market. It is important, therefore, that managers not only be aware of, but also account for these challenges. This note is divided into the following three sections: 1. A review of the traditional approach to valuation; 2. An overview of commonly used shortcuts for cro...
by Jeffrey Sanchez-Burks, John Branch
Product Type: Conceptual Note  Publication Date: 10/2008  Product ID#: 1-428-583  Length: 9pages
Globalization has significantly changed the environment for doing business. However, despite the decreasing importance of borders, individuals and communities are increasingly embracing their distinctive and unique cultures. This note gives students the baseline for developing cultural intelligence. It presents the...
by Robert E. Kennedy
Product Type: Conceptual Note  Publication Date: 02/2010  Product ID#: 1-429-048  Length: 12pages
GM, Ford, and Chrysler, the “Big Three” of the U.S. automotive industry, dominated automobile output in the 1950s. Domestically, the Big Three had no competitors. Sixty years later, foreign nameplates had more than half the sales in the U.S. market. This note explores the Big Three’s decline over the last half a century and possible causes for their decline.
by Robert E. Kennedy
Product Type: Conceptual Note  Publication Date: 12/2010  Product ID#: 1-429-001  Length: 10pages
This note is intended to provide insights into variation across firms and industries. It reviews the various types of variation among firms--variations in revenues, profits, size, employment, capital intensity, output per worker, profitability etc. Data tables, timelines and reports are provided as support. This note i...
by Robert E. Kennedy
Product Type: Conceptual Note  Publication Date: 04/2009  Product ID#: 1-428-587  Length: 8pages
After a firm has decided to internationalize, it must select the entry mode and the organizational and contractual arrangements that help the firm bring its products and services to the foreign market. This note presents a typology of the different modes, outlining the different strategies that companies can follow when going international: exporting, licensing and franchising, and...
by Robert E. Kennedy
Product Type: Mini-Case  Publication Date: 05/2009  Product ID#: 1-428-802  Length: 3pages
The Minnesota Mining and Manufacturing Company (3M) makes more than 40,000 products, ranging from sandpaper to optical films. But how does 3M introduce products to new markets? This mini-case examines 3M’s Entry Mode strategy of using Direct and Indirect Exporting to internationalize. This case is included in Modul...
by Robert E. Kennedy
Product Type: Mini-Case  Publication Date: 05/2009  Product ID#: 1-428-807  Length: 3pages
Emerging economies are attractive from a business standpoint, but political, economic, and cultural differences pose challenges to many foreign firms who choose to operate overseas. This mini-case examines the obstacles faced by the Occidental Petroleum Corporation when it entered China in the early 1980s. This case is included in Module 4 of the course Business Thought & Action.
by Robert E. Kennedy
Product Type: Mini-Case  Publication Date: 05/2009  Product ID#: 1-428-806  Length: 3pages
Starbucks was founded in 1971 by three coffee aficionados. Thirty years later, it was the leading coffee roaster and retailer in the United States and had set its sights on overseas expansion. This mini case examines Starbucks’ entry mode strategy in two markets, Japan and the United Kingdom. This case is included ...
by Robert E. Kennedy
Product Type: Mini-Case  Publication Date: 05/2009  Product ID#: 1-428-804  Length: 3pages
Super 8 was founded in 1974 with one modest model in Aberdeen, South Dakota. Thirty years later, the Super 8 motel chain was preparing for overseas expansion in China. This mini-case examines the franchising strategy that brought Super 8 to China. This case is included in Module 4 of the course Business Thought & Action.
by Robert E. Kennedy
Product Type: Mini-Case  Publication Date: 05/2009  Product ID#: 1-428-803  Length: 3pages
Twenty years after its television debut, the animated series ’The Simpsons’ is still going strong. This mini-case profiles the Fox Broadcasting Company’s success with merchandise licensing, an area that has proved to be an unexpected cash cow. This case is included in Module 4 of the course Business Thought & Actio...
by Robert E. Kennedy
Product Type: Exercise  Publication Date: 03/2008  Product ID#: 1-428-662  Length: 4pages
This multiple choice quiz accompanies the conceptual note, Understanding Exchange Rates. This quiz is designed to help students strengthen their ability in calculating exchange rates, measuring appreciation and depreciation, and analyzing how exchange rates affect a firm’s competitive position. This is one of five exchange rate quizzes offered. All five quizzes cover similar concep...
by Robert E. Kennedy
Product Type: Exercise  Publication Date: 03/2008  Product ID#: 1-428-700  Length: 4pages
This multiple choice quiz accompanies the conceptual note, Understanding Exchange Rates. This quiz is designed to help students strengthen their ability in calculating exchange rates, measuring appreciation and depreciation, and analyzing how exchange rates affect a firm’s competitive position. This is one of five exch...
by Robert E. Kennedy
Product Type: Exercise  Publication Date: 03/2008  Product ID#: 1-428-701  Length: 4pages
This multiple choice quiz accompanies the conceptual note, Understanding Exchange Rates. This quiz is designed to help students strengthen their ability in calculating exchange rates, measuring appreciation and depreciation, and analyzing how exchange rates affect a firm’s competitive position. This is one of five exchange rate quizzes offered. All five quizzes cover similar concep...
by Robert E. Kennedy
Product Type: Exercise  Publication Date: 03/2008  Product ID#: 1-428-703  Length: 4pages
This multiple choice quiz accompanies the conceptual note, Understanding Exchange Rates. This quiz is designed to help students strengthen their ability in calculating exchange rates, measuring appreciation and depreciation, and analyzing how exchange rates affect a firm’s competitive position. This is one of five exch...
by Robert E. Kennedy
Product Type: Case  Publication Date: 12/2010  Product ID#: 1-429-003  Length: 4pages
This mini-case provides a concise description of Ford’s early history, highlighting milestones like the debut of the Model T, the use of labor specialization, the first moving assembly line, the famous "$5 a day" plan for employee motivation, etc. The mini-case focuses on the challenges that Henry Ford faced (timing production activities, industrial shortages, price increases, etc.
by Robert E. Kennedy
Product Type: Conceptual Note  Publication Date: 12/2009  Product ID#: 1-428-827  Length: 10pages
This technical note briefly introduces the reader to various Foreign Direct Investment related concepts and firm-level considerations. As discussed throughout the paper, a decision to participate in FDI can occur for various reasons. Some multinationals are motivated to invest abroad in order to sell to new markets. Ot...
by Robert E. Kennedy
Product Type: Case  Publication Date: 08/2009  Product ID#: 1-428-595  Length: 22pages
Genpact, founded in 1999 by GE, is a mostly Indian offshore provider of business services and technology solutions to large multinational organizations and other clients around the world. In January 2005, GE sold a majority stake in the operation to capitalize on the value created and to develop a global, diversified customer base. However, after divestiture, Genpact’s plans had no...
by John Branch
Product Type: Case  Publication Date: 07/2008  Product ID#: 1-428-596  Length: 12pages
Giving Tree International is a non-profit founded in 2006 by six friends in Los Angeles, California, who had the desire to use their professional expertise to start for-profit ventures that addressed a social end in the developing world. This case explores the entry into the English as a second language (ESL) training ...
by Ted London
Product Type: Case  Publication Date: 12/2008  Product ID#: 1-428-612  Length: 11pages
Pioneer Hi-Bred International, Inc., the hybrid corn company division of Dupont, has engaged with PEACE (People’s Action for Creative Education) to serve the base of the pyramid markets in India. The partnership between Pioneer and PEACE allows Pioneer to distribute its quality seeds to village farmers through PEACE. This is an example of a for-profit/non-profit partnership serving...
by Robert E. Kennedy
Product Type: Mini-Case  Publication Date: 03/2010  Product ID#: 1-429-060  Length: 4pages
This mini-case examines General Motors’(GM) expansion to emerging markets in the 90s and 2000s, in part due to declining sales in local markets, and also due to the emerging middle class in Brazil, Russia, India and China (BRIC countries). The end of this mini-case mentions the specific example of GM China, highlightin...
by Robert E. Kennedy
Product Type: Mini-Case  Publication Date: 03/2010  Product ID#: 1-429-061  Length: 4pages
eBay, the world’s leading e-commerce company, expanded to 39 markets starting in 1998. The company’s international markets now make up approximately 54% of the company’s revenues. eBay expanded and went global through acquisitions of local companies abroad and companies that offered similar services (Skype, PayPal, StubHub). Though global expansion fostered the company’s continued...
by Robert E. Kennedy
Product Type: Mini-Case  Publication Date: 03/2010  Product ID#: 1-429-062  Length: 4pages
Infosys is a leading Indian information technology services firm, offering a range of consulting and software services to multinationals worldwide. This mini-case describes how Infosys is trying to mitigate the impact of the recession in the U.S. (home to the majority of its customers) on its business. It goes on to hi...
by Robert E. Kennedy
Product Type: Mini-Case  Publication Date: 03/2010  Product ID#: 1-429-063  Length: 5pages
Driven by lower costs and shorter waiting times, medical tourism is growing as a major industry in developing countries. This mini-case focuses on Apollo Hospitals, a healthcare company in India who has been successful at attracting foreign clients and capital. It begins by providing background about the medical tourism industry and then discusses Apollo’s next strategies for movin...
by Robert E. Kennedy, Kelly Janiga Ramirez
Product Type: Mini-Case  Publication Date: 03/2010  Product ID#: 1-429-064  Length: 4pages
This mini-case describes the Brazilian company Embraer’s push into the global defense aircraft market against American Boeing and the Canadian Bombardier. While Embraer’s size-customization and innovation strategy paid off in international markets, the company still faced fierce competition and resistance in switching ...
by Robert E. Kennedy, Kelly Janiga Ramirez
Product Type: Mini-Case  Publication Date: 03/2010  Product ID#: 1-429-065  Length: 4pages
Haier is one of China’s largest companies and a major competitor in the home appliances international market. Focused on low-priced innovative technology that is customized to local needs, Haier’s international presence and product offerings have been steadily growing. This case can be taught in conjunction with the note "The Global Business Environment." This case is included in M...
by Robert E. Kennedy, Kelly Janiga Ramirez
Product Type: Mini-Case  Publication Date: 03/2010  Product ID#: 1-429-066  Length: 4pages
Attracted to the large population and rising middle class, MTV sought to do in India what it had done in many countries before: customize its channel offerings to match the country’s culture, even if it meant devising a number of individual channels. This mini-case discusses the challenges that MTV undertook with this ...
by Andrew Hoffman
Product Type: Case  Publication Date: 04/2012  Product ID#: 1-429-226  Length: 14pages
Google has been widely criticized for its data center energy usage. Google Energy, a recently created subsidiary, has successfully responded to this criticism but must now formulate an expansion strategy. If successful, the expansion is expected to strengthen Google’s image as an industry leader in energy procurement, provide strong financial returns, and create a lucrative new market. However, this initiative has high risks.
by Ted London
Product Type: Case  Publication Date: 11/2008  Product ID#: 1-428-604  Length: 20pages
Hindustan Lever Limited, principally owned by Unilever, operates Shakti, a program which aims to extend the reach of HLL’s products to the 742 million rural consumers in 637,000 villages in India. Critical questions the program faces: Will Shakti and the BoP markets it targets deliver to HLL much-needed long term growt...
by WDI Publishing
Product Type: Conceptual Note  Publication Date: 11/2013  Product ID#: 1-429-140  Length: 22pages
This note is available FREE of CHARGE; click the "View" button on the right. This note outlines the structure of a business case, and includes the basics of style, objectivity, references, etc. After reading this note, you should be able to write a standard business case.
by WDI Publishing
Product Type: Conceptual Note  Publication Date: 11/2013  Product ID#: 1-429-016  Length: 8pages
This note is available FREE of CHARGE; click the pdf icon above and access the complete document. This note is intended to give you a basic overview on how to write a teaching note. The discipline of writing a teaching note not only helps instructors, but also enhances students’ learning experience; c...
by Robert E. Kennedy
Product Type: Mini-Case  Publication Date: 09/2003  Product ID#: 1-428-656  Length: 2pages
This mini-case is from the IT-Enabled Services Series. It is designed to be used alongside IT-Enabled Services cases (A) through (F). Case (E) describes Bechtel India Pvt. Ltd., a Bechtel subsidiary located in Gurgaon, near the outskirts of New Delhi, India. The company was established in 1994 to provide engineering, procurement, construction and support services for Bechtel office...
by Robert E. Kennedy
Product Type: Mini-Case  Publication Date: 09/2003  Product ID#: 1-428-654  Length: 2pages
This mini-case is from the IT-Enabled Services Series. It is designed to be used alongside IT-Enabled Services cases (A) through (F). Case (C) outlines the history and rapid growth of General Electric Capital Services’ captive operation GE Capital International Services (GECIS) which was established in 1996, in Gurgaon...
by Robert E. Kennedy
Product Type: Mini-Case  Publication Date: 09/2003  Product ID#: 1-428-652  Length: 2pages
This mini-case is from the IT-Enabled Services Series. It is designed to be used alongside IT-Enabled Services cases (A) through (F). Case (A) describes Healthscribe India, an Indian-based offshore medical transcription and data management company.
by Robert E. Kennedy
Product Type: Mini-Case  Publication Date: 09/2003  Product ID#: 1-428-655  Length: 3pages
This mini-case is from the IT-Enabled Services Series. It is designed to be used alongside IT-Enabled Services cases (A) through (F). Case (D) describes the history and growth of Spectramind eServices, which was the only non-captive e-services company in India offering the entire gamut of remote services, including bus...
by Robert E. Kennedy
Product Type: Mini-Case  Publication Date: 09/2003  Product ID#: 1-428-657  Length: 3pages
This mini-case is from the IT-Enabled Services Series. It is designed to be used alongside IT-Enabled Services cases (A) through (F). Case (F) describes Teleradiology Solutions, Inc. (TRS), an offshore teleradiology company that offers on-call interpretation of all noninvasive imaging from its headquarters in Bangalore, India. The mini-case gives an overview of the foundation and g...
by Robert E. Kennedy
Product Type: Mini-Case  Publication Date: 09/2008  Product ID#: 1-428-653  Length: 2pages
This mini-case is from the IT-Enabled Services Series. It is designed to be used alongside IT-Enabled Services cases (A) through (F). Case (B) describes the history and growth of Transworks, an IT-enabled customer relationship management (CRM) company based in Mumbai, India.
by Paul Clyde, Rich Sheridan
Product Type: Case  Publication Date: 10/2012  Product ID#: 1-429-228  Length: 16pages
Make mistakes faster. This slogan, and others like it, can be seen displayed on posters throughout Menlo’s office, a software-development company known for its casual Mondays and extreme interviews. Menlo’s founders are considering opening a new branch, but wonder if they can preserve their culture.
by Stuart Hart
Product Type: Conceptual Note  Publication Date: 09/2008  Product ID#: 1-428-675  Length: 12pages
This note gives a general overview of Life-cycle analysis (LCA). As corporations seek to improve their environmental performance, they require new methods and tools. LCA is one such tool that can help companies to understand the environmental impacts associated with their products, processes, and activities. LCA is con...
by Stuart Hart
Product Type: Case  Publication Date: 01/2008  Product ID#: 1-428-677  Length: 18pages
McDonald’s Case (A) is the first piece in the McDonald’s case series. It gives the background on McDonald’s and the organization’s environmental initiatives in the early 1990s. In particular, it presents a partnership that McDonald’s formed with the Environmental Defense Fund to create a systematic approach and a strong scientific basis for McDonald’s solid waste decisions. This ca...
by Stuart Hart
Product Type: Case  Publication Date: 01/2008  Product ID#: 1-428-678  Length: 16pages
McDonald’s Case (B1) is the second piece in the McDonald’s case series. It describes the decision-making process and subsequent decisions that McDonald’s made regarding its polystyrene “clamshell” sandwich containers. Environmentally concerned customers oppose these containers despite scientific arguments that they are...
by Stuart Hart
Product Type: Case  Publication Date: 01/2008  Product ID#: 1-428-679  Length: 13pages
McDonald’s Case (C) is the fourth piece in the McDonald’s case series. It describes the organization’s response to the fact that in April 1993 another nonprofit environmental group, The Beyond Beef Coalition, targeted McDonald’s in a campaign to reduce beef consumption. McDonald’s struggled with this backlash, and the case asks students how McDonald’s can deal with this effectively...
by Stuart Hart
Product Type: Mini-Case  Publication Date: 01/2008  Product ID#: 1-428-687  Length: 3pages
Case B2 is the third of part of the McDonald’s Case Series. It is a short summary of McDonald’s decision regarding the clamshells. It also highlights reactions to the decision from various newspaper editors, suppliers, and the national polystyrene recycling center. This can be provided to students as a follow-up in cla...
by Stuart Hart
Product Type: Case  Publication Date: 06/2010  Product ID#: 1-429-093  Length: 38pages
Este caso explora la estrategia de negocios de la empresa Monsanto siguiendo principios de sostenibilidad y su consiguiente transicion de productor de quimicos a una gran compañia de “ciencias de la vida”, particularmente en el area de la bioquímica. Este caso presenta cinco secciones: 1) una encuesta de desafíos a la sostenibilidad que enfrenta el sector agrícola, 2) una visión ge...
by Stuart Hart
Product Type: Case  Publication Date: 09/2008  Product ID#: 1-428-689  Length: 10pages
Following two years of sustained controversy over its genetically modified crops and its plans for the future of biotechnology in agriculture, Monsanto must face the significant failure of a planned merger and a plummeting stock price. With market growth stagnant and strong public disapproval Monsanto must determine th...
by Stuart Hart
Product Type: Case  Publication Date: 06/2010  Product ID#: 1-429-094  Length: 10pages
Después de dos años de controversia en relación a sus cultivos genéticamente modificados y sus futuros planes de biotecnología en agricultura, Monsanto se enfrenta con el fracaso de una fusion planificada de su compañia y una caída de precio de las acciones. Con el crecimiento del mercado estancado y la fuerte desaprobación pública de la empresa, Monsanto debe determinar el camino...
by Ted London
Product Type: Case  Publication Date: 01/2012  Product ID#: 1-429-162  Length: 18pages
Who are the right investors for a for-profit company targeting the world’s poor?

Before this start-up spends hundreds of hours pursuing venture capital (VC), Movirtu must decide whether a profit-oriented VC investment will fit its vision for both growth and social impact. Movirtu’s "Cloud Phone" software is d...
by Ted London
Product Type: Audio/Video  Publication Date: 01/2012  Product ID#: 1-429-227  Length: 3minutes
Click on the Inspection or Preview PDF icons at right to view the free video. This two-part interview with Movirtu’s CEO Nigel Waller brings the key concepts of the Movirtu case to life. It demonstrates: Part 1: Starting the Company (Total time 3 minutes) 1a How Waller transformed his idea into a company 1b Financing Movirtu Part 2: The Decision (Total time 3 minutes, 47 seconds) 2...
by Rajeev Batra
Product Type: Book  Publication Date: 05/2012  Product ID#: 1-429-335  Length: 320pages
This book was selected as the Best Business Book of the Year for 2012 in the Strategy area by Strategy + Business Magazine. It details the strategies and tactics being used by 39 growing MNCs from emerging marketing countries -- including Arcelik, HTC, Haier, Lenovo, LG, Mahindra, Natura, Tata Motors, and others -- to ...
by Scott A. Moore, Ross Baird, Carol Gee, Peter Roberts, Philip Powell, Jacob Hiatt, Matthew Hutchens, Rocio Ortiz, Paul Clyde, Shilpa Gulati, Gopal Pai, Y. David Seo, Alice Zheng, Lauren Foukes, Gautam Kaul, Daniel Fogel, Michael Nestor
Product Type: Module  Publication Date: 05/2011  Product ID#: 1-429-180  Length: 93pages
Winners of an academic business case competition co-sponsored by the William Davidson Institute, Acumen Fund, and Ashoka, these cases deal with social enterprise and base of the pyramid issues. This collection includes the following: 1st Place: Village Capital: Using Peer Support to Accelerate Impact Investing 2nd Place: The South Pacific Business Development Foundation: Fighting P...
by Stuart Hart, Ted London
Product Type: Case  Publication Date: 09/2008  Product ID#: 1-428-673  Length: 20pages
Nike’s Footwear Director for Emerging Markets was challenged with “expanding the playing field” in emerging markets with a range of affordable, durable, and easy-to-produce sports shoes. The goal was to effectively reach the huge untapped segment of “Tier 3” countries, characterized by a population of 1 billion and an ...
by Stuart Hart, Ted London
Product Type: Mini-Case  Publication Date: 09/2008  Product ID#: 1-428-674  Length: 4pages
Nike’s World Shoe Project (B) accompanies Case (A). This one-page summary is designed to be handed out in class to give students an update on Nike’s strategy for entering China.
by Robert E. Kennedy
Product Type: Reference  Publication Date: 02/2011  Product ID#: 1-429-166  Length: 2pages
This note is an overview for students on how to prepare for the case method.
by Stuart Hart
Product Type: Conceptual Note  Publication Date: 01/2008  Product ID#: 1-428-676  Length: 6pages
This note, which is intended to accompany the McDonald’s case series, gives an overview of different methods for dealing with municipal solid waste. Facts and statistics concerning the most common methods of waste management, including landfilling, incinerating, recycling, and composting are discussed.
by WDI Publishing
Product Type: Conceptual Note  Publication Date: 03/2011  Product ID#: 1-429-161  Length: 8pages
This note is available FREE of CHARGE; click the product preview pdf and access the complete document. If you use this note in your teaching and provide copies to students, please purchase the appropriate number of permissions. The note provides you with the tools to start building a thorough and useful syllabus, and i...
by Jonathan Doh, Ted London
Product Type: Case  Publication Date: 03/2012  Product ID#: 1-429-185  Length: 22pages
Winner of the 2012 Oikos Foundation Casewriting Competition. Swiss Re, a large global reinsurance company, has partnered with Oxfam America, an international relief and development organization, to provide the poor with risk reduction support. The partnership’s evolution shows students many common inter- and intra-organizational challenges.
by Ted London
Product Type: Conceptual Note  Publication Date: 02/2009  Product ID#: 1-428-648  Length: 11pages
A review of the topic of subsidies yields a wide range of perspectives. Many economists believe that subsidies, when used appropriately, are helpful because they can encourage market development and a more equitable distribution of benefits and resources in society. Others disagree, believing that subsidies distort mar...
by Ted London
Product Type: Case  Publication Date: 01/2009  Product ID#: 1-428-767  Length: 8pages
Though there is limited literature on the role of subsidies in venture development targeting the poor in the developing world, there are many examples of ventures incorporating subsidies in their business models and working alongside subsidy providers such as governments and foundations. This case highlights three ventures within Acumen Fund’s portfolio of investees and the varying...
by Ted London
Product Type: Case  Publication Date: 07/2008  Product ID#: 1-428-642  Length: 8pages
In Africa, the usage of insecticide treated bed-nets (ITNs) has shown to be one of the best ways to prevent malaria. USAID, the principal U.S. agency for providing assistance to countries, has just announced that by mid-2008, it will provide an additional $5 billion for malaria prevention and treatment in Africa. Speci...
by Ted London
Product Type: Audio/Video  Publication Date: 07/2009  Product ID#: 1-428-842  Length: 1minutes
This video accompanies the case "Targeting Malaria: Comparing Charity and Social Marketing-based Approaches". In this video, Jacqueline Novogratz addresses the Net Impact student club at the University of Michigan. Founder and CEO of Acumen Fund, Novogratz, discusses the A to Z investment, and she challenges the development community to spend more time asking the right questions in the fight against poverty, rather than focusing on which approach is right or wrong.
by Robert E. Kennedy
Product Type: Conceptual Note  Publication Date: 02/2011  Product ID#: 1-428-651  Length: 13pages
This note describes the historical, present day, and projected future of changes in the global business environment. It is organized into four sections. The first discusses how economic performance is measured and presents comparative figures for a sample of countries. The second reviews why firms trade and invest acro...
by Robert E. Kennedy
Product Type: Conceptual Note  Publication Date: 01/2009  Product ID#: 1-428-762  Length: 18pages
Most business people, pundits, and politicians in the U.S. and other developed nations have come to grips with the phenomenon of manufacturing jobs moving offshore: the process variously referred to as “outsourcing” or “offshoring.” But a far bigger wave of change is approaching the shores of those same developed nations: the globalization of services. Where are the jobs going? Whi...
by Robert E. Kennedy
Product Type: Conceptual Note  Publication Date: 08/2009  Product ID#: 1-428-789  Length: 8pages
National governments keep track of financial flows into and out of their countries by using balance of payment (BOP) accounting, a system for measuring a country’s sources and uses of foreign exchange over a specified period of time, generally one year. Policy makers, economists, and business analysts use BOP indicator...
by Robert E. Kennedy
Product Type: Conceptual Note  Publication Date: 03/2008  Product ID#: 1-428-646  Length: 8pages
In today’s global economy, exchange rates have a significant influence on a firm’s competitive position. It is critical, therefore, that business managers understand exchange rates so that they can make informed decisions and manage risks, ultimately in order to better compete in the marketplace. Exchange rates, however, are poorly misunderstood. Indeed, managers often don’t know w...
by Ted London
Product Type: Case  Publication Date: 04/2008  Product ID#: 1-428-610  Length: 21pages
Awarded 1st place in the 2008 oikos Casewriting Competition
VisionSpring sells affordable reading glasses to the poor at the base of the pyramid through Vision Entrepreneurs and, more recently, through franchise partners. Winner of the prestigious 2008 Oikos Case Competition, this case explores h...
by Ted London
Product Type: Audio/Video  Publication Date: 07/2009  Product ID#: 1-428-840  Length: 1minutes
This video accompanies the case VisionSpring: A Lens for Growth at the Base of the Pyramid. In this video, Arunesh Singh, Regional Director for VisionSpring Asia, discusses his perspective on local impact. Shot in India, the video shows how the VE channel works and includes footage of a vision camp. This video provides a nice summary of the view VisionSpring has of its overall pove...
by Ted London
Product Type: Audio/Video  Publication Date: 07/2009  Product ID#: 1-428-841  Length: 1minutes
View video. This video accompanies the case Global Seeds to Village Farmers, and provides CARE’s and PEACE’s view on why the want to explore more partnerships with “corporates”. In the video, K. Nimmaiah (Executive Director of PEACE), K. Sukumaran (CARE India; CA...
by WDI Publishing
Product Type: Teaching Tool  Publication Date: 11/2012  Product ID#: 1-429-259  Length: 12pages
This note is available FREE of CHARGE; click the product preview pdf and access the complete document. This reference document examines the case study method from three points of view: the student, the faculty, and the administrator. After reading this note, people in all three groups will have a clear idea of how the case method works, and how best to integrate their roles into the learning process.
by Etienne Musonera
Product Type: Case  Publication Date: 03/2010  Product ID#: 1-429-070  Length: 12pages
This case was written for a class in the Goldman Sachs 10,000 Women Initiative, which aims to bring high-quality business and management education to 10,000 underserved women around the world. It was taught in classes consisting of about 30 women entrepreneurs each in Kigali, Rwanda, and it described the banana wine bu...
by Etienne Musonera
Product Type: Case  Publication Date: 09/2010  Product ID#: 1-429-071  Length: 10pages
This case was written about an alumnus of the Goldman Sachs 10,000 Women Initiative, which aims to bring high-quality business and management education to 10,000 underserved women around the world. It was written to be used for a cohort of the same program. See Kinyarwanda version if needed. This case describes Anastasie Nyirabukeye’s timber and woodwork business and chronicles her...
by Etienne Musonera
Product Type: Case  Publication Date: 09/2010  Product ID#: 1-429-138  Length: 12pages
This is the Kinyarwanda-language version of the case was written for a class in the Goldman Sachs 10,000 Women Initiative, which aims to bring high-quality business and management education to 10,000 underserved women around the world. It was taught in classes consisting of about 30 women entrepreneurs each in Kigali, ...
by Etienne Musonera
Product Type: Case  Publication Date: 07/2010  Product ID#: 1-429-139  Length: 12pages
This Kinyarwanda-language version case was written about an alumnus of the Goldman Sachs 10,000 Women Initiative, which aims to bring high-quality business and management education to 10,000 underserved women around the world. It was written to be used for a cohort of the same program. See English version if needed. This case describes Anastasie Nyirabukeye’s timber and woodwork bu...
 
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