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A partnership between the School of Natural Resources and Environment and the Ross School of Business, the Erb Institute is committed to creating a socially and environmentally sustainable society through the power of business.

Cases
by Andrew Hoffman
Product Type: Case  Publication Date: 02/2013  Product ID#: 1-429-302  Length: 24pages
A123 Systems successfully went to market with new technologies that had the potential to revolutionize both the energy storage and electric battery industries. After opening the largest hybrid vehicle battery manufacturing facility in North America, CEO David Vieau needs to evaluate the road forward. Should he try to gain a foothold in established commercial battery markets or pursue the company’s current mission of being the top supplier for grid storage and hybrid vehicles?
by Andrew Hoffman, Jordan I. Siegel
Product Type: Case  Publication Date: 08/2015  Product ID#: 1-430-435  Length: 24pages
The race to lightweighting is well underway with the introduction of the aluminum body Ford F150. Raj Reddy, vice president of strategy for global rolled products at Alcoa, one of the biggest aluminum manufacturers in the world, knows, however, that the competition in the aluminum market will get stiffer with the intro...
by Andrew Hoffman, Jordan I. Siegel
Product Type: Case  Publication Date: 08/2015  Product ID#: 1-430-461  Length: 24pages
The race to lightweighting is well underway with the introduction of the aluminum body Ford F150. Raj Reddy, vice president of strategy for global rolled products at Alcoa, one of the biggest aluminum manufacturers in the world, knows, however, that the competition in the aluminum market will get stiffer with the introduction of more stringent CAFE standards. The company could look to newer bonding technologies and customization of services for its prized clients like Ford to diversify or invest in R&D to i
by Andrew Hoffman
Product Type: Case  Publication Date: 02/2014  Product ID#: 1-429-372  Length: 16pages
An NPR report, which uncovers labor-camp-like working conditions at Apple’s Foxconn supplier in China has gone viral. With 2011 revenues of $92 billion, the contractor, which manufacturers Apple’s Mac computers, iPhones, and iPads is the fourth-largest information technology company in the world. Forced to work in con...
by Andrew Hoffman
Product Type: Case  Publication Date: 04/2010  Product ID#: 1-429-044  Length: 8pages
This is an ethics case about a dilemma facing Augusta Richards, professor of business at the Boston University School of Management. She has been informed by an international colleague in her field that one of her papers has been plagiarized and published in the Basic Handbook of Entrepreneurship Research. Now, Richards must decide how to obtain justice for an undeniably wrong act committed in her academic community.
by Andrew Hoffman
Product Type: Case  Publication Date: 04/2010  Product ID#: 1-429-045  Length: 2pages
This is the second part of the three-part case, Augusta Richards: Responding to Plagiarism. Richards has made the first step toward rectifying the plagiarism of her work, and part (B) describes the reaction of Chris Beta, the esteemed professor in her field who was one of the authors of the plagiarized text.
by Andrew Hoffman
Product Type: Case  Publication Date: 04/2010  Product ID#: 1-429-046  Length: 8pages
This is the third part of the three-part case, Augusta Richards: Responding to Plagiarism. In part (C), Richards has made the second step toward rectifying the plagiarism of her work. Part (C) describes the reaction of Terry Alpha, the first author of the plagiarized text, and how Richards and the perpetrating authors brought the matter to a close.
by Andrew Hoffman, Arie Jongejan
Product Type: Case  Publication Date: 05/2010  Product ID#: 1-429-419  Length: 26pages
With partnerships and developments in nations across the globe, Better Place seemed poised to succeed in the burgeoning electric vehicle market. Yet Better Place’s proposition relied on a revolutionary shift in the automobile industry. Would the company witness the widespread adoption of electric vehicles in the near f...
by Andrew Hoffman
Product Type: Case  Publication Date: 02/2013  Product ID#: 1-429-303  Length: 16pages
Ford’s Social Sustainability Manager, David Berdish, faces the challenge of positioning Ford on the forefront of the global transportation industry while leveraging Ford’s leadership in the automotive industry. This case takes a holistic look at the global transportation industry with emphasis on emerging markets and their increasingly congested transportation systems. Students must decide how to balance market positioning and long-term vision with near-term strategy to better serve the next generation.
by Tom Lyon
Product Type: Case  Publication Date: 12/2008  Product ID#: 1-428-727  Length: 11pages
This case describes the situation facing BP America’s President Bob Malone in late 2007, while attempting to expand the refining capacity at their Whiting, Indiana plant. They had followed all the rules set out by the Indiana Department of Environmental Management and legally obtained a permit for expansion. Still, the...
by Tom Lyon
Product Type: Mini-Case  Publication Date: 12/2009  Product ID#: 1-428-736  Length: 4pages
This mini-case is a follow-up to the BP and the Whiting Refinery Case (A), which describes the situation facing BP America’s President Bob Malone in late 2007, while attempting to expand the refining capacity at their Whiting, Indiana plant. They had followed all the rules set out by the government and legally obtained a permit for expansion. Still, they were swiftly attacked by environmentalists from the surrounding area. This case students to evaluate BP’s decision and its options for moving forward with
by Andrew Hoffman
Product Type: Case  Publication Date: 04/2012  Product ID#: 1-429-229  Length: 28pages
British Petroleum (BP), one of the world’s largest oil companies, had spent over $200 million rebranding itself as environmentally responsible, with the tagline “Beyond Petroleum.” However, after the catastrophic 2010 Gulf of Mexico Oil Spill, the company’s name seemed to be permanently tarnished. Through a deep dive i...
by Andrew Hoffman
Product Type: Case  Publication Date: 02/2015  Product ID#: 1-429-416  Length: 20pages
Chevron Corporation invested in a Chadian-Cameroon oil pipeline consortium in the early 2000s. The project was extremely profitable through the decade, but it was subjected to claims of human rights violations that left a tarnish on Chevron’s name. Chevron is considering divesting its stake as its strategy has shifted since initial investment. Students will gain perspective on the role of human rights in a complex setting and will articulate challenges of creating an industry within a developing country.
by Jacob Park, Rick Bunch
Product Type: Case  Publication Date: 02/2010  Product ID#: 1-428-876  Length: 36pages
In September 2009, Chinese President Hu declared that China would reduce the amount of carbon dioxide it emits by a notable margin by 2020 and work to develop a green economy. At the same time, the Chairman of the largest telecom company in China (China Mobile) was awaiting the release of his company’s third CSR repor...
by Andrew Hoffman
Product Type: Case  Publication Date: 05/2010  Product ID#: 1-429-422  Length: 26pages
Finalist and 3rd Place winner in the 2011 Oikos Casewriting Competition. In early 2008, Clorox released a new line of environmentally friendly cleaning products called GreenWorks. Following the success of smaller firms such as Seventh Generation and Method, Clorox targeted the niche market of green products, with an estimated market size of $150 million. Using its competitive advantages in distribution and economies of scale, Clorox priced its GreenWorks products below those of smaller competitors. Surprisi
by Andrew Hoffman, Sarah Howie, Grace Augustine
Product Type: Case  Publication Date: 07/2010  Product ID#: 1-429-098  Length: 22pages
How do you maintain relationships with companies that serve a majority of people, but upset an outspoken minority? Winner of the 2011 Oikos Casewriting Competition, this case explores a tenuous relationship between the University of Michigan and the Coca-Cola Company. Pressured by an activist group, the university deci...
by Andrew Hoffman, Sarah Howie, Grace Augustine
Product Type: Case  Publication Date: 03/2014  Product ID#: 1-429-389  Length: 20pages
El caso práctico y la nota de enseñanza que lo acompaña, corresponden a la versión en español de “Coca-Cola en la mira: El Agua, India y la Universidad de Michigan.” ¿Cómo mantener las buenas relaciones con las empresas que sirven a la mayoría de la gente, pero que agravian a una minoría dispuesta a denunciar? Siendo el ganador de la competencia Oikos 2011, el caso explora la frágil relación entre Coca-Cola y la Universidad de Michigan.
by Tom Lyon
Product Type: Case  Publication Date: 07/2011  Product ID#: 1-429-106  Length: 48pages
Venture capitalists Bill Campbell and Kipp Baratoff have a decision to make. They can either invest their hard-earned capital in one of two existing energy efficiency (EE) companies or create their own company that tackles EE market barriers in a novel way. Bill and Kipp must understand how EE companies operate and dis...
by Andrew Hoffman
Product Type: Case  Publication Date: 02/2015  Product ID#: 1-429-412  Length: 12pages
A PBS documentary has uncovered a trove of recently discovered documents revealing a 1991 deal in which Firestone agreed to pay Liberian warlord Charlies Taylor $2.3 million in exchange for keeping its profitable rubber farm in operation during a bloody civil war. This case explores the social and economic implications of a foreign company operating in a politically unstable and economically undeveloped country.
by Andrew Hoffman
Product Type: Case  Publication Date: 02/2016  Product ID#: 1-430-483  Length: 16pages
Jacob Madisson is wondering how General Mills will make it to its goal of sourcing 100% sustainable cocoa by 2020. Demand is increasing and some are wondering if the supply of the precious raw material will dry up. Prices will certainly increase, nevertheless. With only 10% of its African-based cocoa sourced sustainabl...
by Andrew Hoffman
Product Type: Case  Publication Date: 02/2014  Product ID#: 1-429-375  Length: 16pages
Head of Goldman Sachs’ Urban Investment Group Alicia Glen will be making the case for creating a social impact bond (SIB) tomorrow. Proposed by New York Mayor Michael Bloomberg as an investment that will decrease adolescent incarceration rates, the SIB would be the first of its kind in the U.S. Goldman would have a first-mover advantage if it chooses to take part in the project, but it carries significant risk.
by Andrew Hoffman
Product Type: Case  Publication Date: 02/2014  Product ID#: 1-429-379  Length: 8pages
Partnering with Bloomberg Philanthropies, MDRC, the Vera Institute of Justice, and the New York State Department of Corrections, Goldman decided to go ahead with the social impact bond (SIB) project to reduce youth recidivism. If there were lower rates of recidivism under the program, the city would not have to repay G...
by Andrew Hoffman
Product Type: Case  Publication Date: 04/2012  Product ID#: 1-429-226  Length: 14pages
Google has been widely criticized for its data center energy usage. Google Energy, a recently created subsidiary, has successfully responded to this criticism but must now formulate an expansion strategy. If successful, the expansion is expected to strengthen Google’s image as an industry leader in energy procurement, provide strong financial returns, and create a lucrative new market. However, this initiative has high risks.
by Andrew Hoffman
Product Type: Case  Publication Date: 02/2014  Product ID#: 1-429-373  Length: 16pages
The H&M case is set immediately after the Rana Plaza collapse in Bangladesh. The case explores questions of who is to blame and how it should be addressed. There is no guarantee that H&M garment manufacturing had not been subcontracted to one of the factories in Rana Plaza, and Helena Helmersson, head of sustainability...
by Andrew Hoffman
Product Type: Mini-Case  Publication Date: 04/2010  Product ID#: 1-429-040  Length: 4pages
This ethics mini-case describes a dilemma faced by Hank Thaler, the CEO of a hypothetical financial services company, Big Bucks Inc. Hank brought success to Big Bucks and its shareholders by fostering an open atmosphere in the company. He sought his employees’ opinions in respect to major decisions, and he vowed to them that he would “never lie to them, never hide bad news, always...
by Andrew Hoffman
Product Type: Mini-Case  Publication Date: 04/2010  Product ID#: 1-429-041  Length: 4pages
This mini-case follows up Hank Thaler (A). It describes the decision made by the CEO of hypothetical Big Bucks Inc., Hank Thaler, about whether or not to inform his employees of the secret sale of the company. Hank’s reasoning behind his decision as well as its consequences are explained. The case also challenges stude...
by Andrew Hoffman
Product Type: Exercise  Publication Date: 04/2010  Product ID#: 1-429-043  Length: 3pages
This is going to be your first Harley-Davidson! You can’t wait! For the past two years, you’ve been riding a beat-up 1981 Honda with a 750-cubic-centimeter engine that you bought for $450. All the while, you have been dreaming of owning your very own “hog.” Now is the time. Your bank account now has $12,000. You can’t spend any more than that. You’re stretching as it is. Your credi...
by Andrew Hoffman
Product Type: Exercise  Publication Date: 04/2010  Product ID#: 1-429-085  Length: 4pages
This is going to be your last Harley-Davidson! You’ve had enough. You’re tired of the oil stain in your garage and the joke about why it’s there: “How do you know when your Harley needs oil? When it stops leaking!” You bought this Low Rider Custom new in 1989, before the whole Harley craze. So, you were able to pick yo...
by Andrew Hoffman
Product Type: Case  Publication Date: 09/2010  Product ID#: 1-429-420  Length: 22pages
Are “wide-scale distribution” and “sustainability” mutually exclusive? This case explores this question through the examples of Honest Tea, one of the fast growing companies in the Ready-To-Drink market, and Coca-Cola. Honest Tea faces a challenging decision: whether or not to sell part of its business to Coca-Cola. Honest Tea desires to stay committed to CSR goals and maintain its...
by WDI Publishing
Product Type: Conceptual Note  Publication Date: 11/2013  Product ID#: 1-429-016  Length: 8pages
This note is available FREE of CHARGE; click the pdf icon above and access the complete document. This note is intended to give you a basic overview on how to write a teaching note. The discipline of writing a teaching note not only helps instructors, but also enhances students’ learning experience; c...
by Andrew Hoffman
Product Type: Case  Publication Date: 02/2015  Product ID#: 1-429-411  Length: 20pages
Intel Corporation is a leading manufacturer of components found in nearly all electronics.It became aware that its supply chain for tantalum, tin, tungsten, and gold was fueling a deadly conflict in Africa. To remedy this, Intel developed a transparent and conflict-free mineral supply chain, but questioned if its efforts would be followed industry-wide. From this case, students will be able to evaluate a business’s involvement in societal affairs and offer in-depth analysis into supply chain management.
by Andrew Hoffman
Product Type: Case  Publication Date: 02/2014  Product ID#: 1-429-374  Length: 20pages
Interface ranks among the top three manufacturers in the carpet industry, measured by revenues per year. Through its sustainability program, the company has achieved astounding results. Still, while Interface has made tremendous strides, company leaders are not content to rest. Interface developed its Mission Zero with...
by Andrew Hoffman
Product Type: Case  Publication Date: 02/2013  Product ID#: 1-429-298  Length: 20pages
Environmental issues increasingly influence many aspects of business including strategy, public relations, and supply chain operations. This case centers on whether or not Jamba Juice, a publicly held smoothie company, should respond to online public pressure to cease use of polystyrene foam cups. Students will explore how companies respond to public scrutiny and consider what actions make business sense for companies when faced with the public’s increasing demands for companies to be more sustainable.
by Andrew Hoffman
Product Type: Case  Publication Date: 02/2014  Product ID#: 1-429-378  Length: 16pages
Kellogg Chief Sustainability Officer Diane Holdorf is facing a campaign by environmental activists who allege that the company’s Indonesian supplier Wilmar International is illegally growing palm and is engaged in slash and burn practices. Protestors are lining up outside the company’s Battle Creek, Michigan headquarte...
by Andrew Hoffman, Rebecca Henn
Product Type: Case  Publication Date: 01/2008  Product ID#: 1-428-714  Length: 38pages
Awarded 3rd prize in the 2008 oikos Casewriting Competition Steve Glenn, a successful Internet start-up entrepreneur, returned to his love of architecture and commitment to sustainability by creating a company that would provide signature green, prefabricated homes to the “cultural creative” market. The case outlines the state of both the housing industry and the green building ind...
by Andrew Hoffman, Rebecca Henn
Product Type: Audio/Video  Publication Date: 02/2010  Product ID#: 1-429-027  Length: 0minutes
This video accompanies the case "LivingHomes." It depicts a site installation. (This is the first part of a 2-part video series). There is no audio on this video. The case study is about Steve Glenn, a successful Internet start-up entrepreneur, who returns to his love of architecture and commitment to sustainability by...
by Andrew Hoffman
Product Type: Audio/Video  Publication Date: 02/2010  Product ID#: 1-429-042  Length: 1minutes
This video accompanies the case, LivingHomes. It is an interview with the CEO and architects. (This is part 2 of a 2-part video series) The case study is about Steve Glenn, a successful internet start-up entrepreneur, who returns to his love of architecture and commitment to sustainability by creating a company that would provide signature, green, prefabricated homes to the “cultur...
by Andrew Hoffman
Product Type: Case  Publication Date: 04/2010  Product ID#: 1-429-047  Length: 6pages
Joe Stoddard just received a letter from his health care provider that he believes is an invasion of privacy. Eight months earlier as he prepared to run in the Boston Marathon, he took a stress test and signed a release form. But he did not believe his medical information would be used for marketing purposes. Although ...
by Andrew Hoffman
Product Type: Case  Publication Date: 04/2010  Product ID#: 1-429-049  Length: 24pages
This case describes Molten Metal Technology’s beginnings and its new technologies, the impact of regulation on its business, environmental implications, the waste cleanup and disposal industry, and Molten Metal Technology’s possibilities for future expansion amidst competition.
by Andrew Hoffman
Product Type: Mini-Case  Publication Date: 04/2010  Product ID#: 1-429-051  Length: 8pages
This case, the second in a series, describes Molten Metal Technology’s problems that culminated in the company filing for Chapter 11 bankruptcy protection, including interactions between government, environmental concerns, and business.
by Andrew Hoffman
Product Type: Case  Publication Date: 02/2014  Product ID#: 1-429-376  Length: 16pages
It is five years since the Great Recession, and Morgan Stanley and its competitors are still trying to regain the confidence of investors. To that end, James Gorman, Morgan Stanley CEO and chairman, has taken the bold step of creating an institute for sustainable investing, for which Morgan Stanley will provide the initial $1 billion of investment capital in hopes of raising 10 times that amount.
by Andrew Hoffman
Product Type: Case  Publication Date: 06/2012  Product ID#: 1-429-232  Length: 18pages
Rick Anderson, senior director of NextEra’s Green Marketing Group, is crafting a marketing strategy to move Renewable Energy Certificates (REC) on the voluntary market by demonstrating the added value of the company’s EarthEra RECs. NextEra not only markets RECs, but also funds the construction of renewable energy proj...
by Andrew Hoffman
Product Type: Case  Publication Date: 03/2012  Product ID#: 1-429-230  Length: 22pages
How do you make money when you tell your customers ’don’t buy our stuff unless you really need it?’" This was the question that Yvon Chouinard, founder of the clothing company Patagonia, asked himself as he considered developing a new partnership with eBay in which customers would buy and sell used Patagonia gear on eBay rather than buy it new. As he considered this new partnership...
by Andrew Hoffman
Product Type: Case  Publication Date: 03/2012  Product ID#: 1-429-231  Length: 6pages
How do you make money when you tell your customers ’don’t buy our stuff unless you really need it?’" This was the question that Yvon Chouinard, founder of the clothing company Patagonia, asked himself as he considered developing a new partnership with eBay in which customers would buy and sell used Patagonia gear on eB...
by Andrew Hoffman
Product Type: Case  Publication Date: 02/2015  Product ID#: 1-429-418  Length: 16pages
With increasing attention from consumers surrounding food safety and public health, it comes at no surprise that Perdue Farms is considering eliminating antibiotic use in its poultry operations. Perdue is positioned to receive positive responses from reducing antibiotic usage, but the question of feasibility in implementation remains as the producer previously failed to phase-out antibiotics. From this case, students will suggest the motives behind CSR strategies and initiatives at a corporate level.
by Andrew Hoffman
Product Type: Case  Publication Date: 02/2014  Product ID#: 1-429-377  Length: 16pages
Pacific Gas & Electric is the second-largest investor-owned utility in the country and the largest in California, serving 15 million people across 70,000 square miles in central and northern California. Revenues at the utility are sliding as Kent Harvey, the company’s CFO, considers legislation coming before the Califo...
by Steve Percy
Product Type: Case  Publication Date: 06/2011  Product ID#: 1-429-168  Length: 28pages
John Pinkerton, CEO of natural gas company Range Resources, must consider supporting or condemning a new bill passed by Congress that could add more regulations to one of Range’s most effective mining methods: fracking. Pinkerton must consider the benefits and costs of supporting or condemning the new legislation and how it will impact his company.
by Andrew Hoffman
Product Type: Case  Publication Date: 06/2016  Product ID#: 1-430-482  Length: 16pages
Monique Oxender, chief sustainability officer for Keurig Green Mountain Coffee, is carefully considering the criticism the company has received regarding its plastic K-Cups that deliver a single serving of coffee to consumers through the Keurig brewing system. Billions of the difficult-to-recycle K-Cup pods are ending ...
by Damian Beil, Wallace Hopp
Product Type: Case  Publication Date: 01/2013  Product ID#: 1-429-292  Length: 20pages
Kirk Myers, REI’s manager of corporate social responsibility (CSR), has been tasked with finding a way to optimize the organization’s rental program while minimizing its environmental impacts. After looking at the data, he found that at times the rental program had major queuing problems — equipment was either not available or wait times were too long. He will have to take into consideration customer experience/service, inventory, revenue, waste, and usage implications when crafting his recommendations.
by Andrew Hoffman
Product Type: Case  Publication Date: 02/2013  Product ID#: 1-429-300  Length: 16pages
This case centers on SC Johnson’s CEO, H. Fisk Johnson, and his decision on how to move forward with Greenlist™ after the settlement of two lawsuits. SC Johnson developed the ingredient improvement process Greenlist™ to reduce the negative environmental impacts of its products by substituting less harmful ingredients w...
by Andrew Hoffman
Product Type: Case  Publication Date: 05/2010  Product ID#: 1-429-421  Length: 16pages
In late 1996, Sherwin-Williams CEO John Breen sat at his desk, preparing for another meeting with his board of directors. The room was dark except for a small stream of light that escaped the curtains hung heavily over the windows. Outside, rain was falling onto the company’s corporate headquarters and on the streets of Cleveland. Breen stared at the portraits of company founders H...
by Andrew Hoffman
Product Type: Course  Publication Date: 06/2012  Product ID#: 1-430-460  Length: 524pages
The Strategies for Sustainable Development course is comprised of seven teaching modules that prepare the student to address the most critical issues at the intersection of business and sustainability. Together they address several facets of the competitive aspects of the corporate response to sustainability. It is imp...
by Andrew Hoffman
Product Type: Module  Publication Date: 06/2012  Product ID#: 1-430-453  Length: 78pages
This is the first of seven modules in the Strategies for Sustainable Development Course. Module 1 assesses the ways in which government policy on environmental and sustainability issues alters markets and business strategy. The cases are designed to help the student analyze the complexities of policy decisions and explore environmental regulatory impacts on business, both as constr...
by Andrew Hoffman
Product Type: Module  Publication Date: 06/2012  Product ID#: 1-430-454  Length: 44pages
This is the second of seven modules in the Strategies for Sustainable Development Course. Module 2 prepares students for strategic analysis in the area of sustainable product development and increasing consumer demand. Students are asked to articulate a set of comprehensive competitive strategies associated with sustai...
by Andrew Hoffman
Product Type: Module  Publication Date: 06/2012  Product ID#: 1-430-455  Length: 78pages
This is the third of seven modules in the Strategies for Sustainable Development Course. Module 3 examines the effects of globalization, information technology, and activist pressure on the sustainability agenda. Students will analyze ways in which companies (especially well known brands) may become vulnerable to protester attacks. The module also helps the student to consider ways...
by Andrew Hoffman
Product Type: Module  Publication Date: 06/2012  Product ID#: 1-430-456  Length: 108pages
This is the fourth of seven modules in the Strategies for Sustainable Development Course. In module 4, students identify the benefits and risks associated with bringing sustainability strategies to the Base-of-the-Pyramid (BoP), the billions of people who live on less than $3,000 per year in the informal economy of the...
by Andrew Hoffman
Product Type: Module  Publication Date: 06/2012  Product ID#: 1-430-457  Length: 52pages
This is the fifth of seven modules in the Strategies for Sustainable Development Course. Module 5 explores sustainability as a market strategy for new entrants and companies that seek to develop “hybrid” business models that merge for-profit and non-profit strategies. This new organizational type is alternatively called the Fourth Sector, social enterprises, for-benefit, or B corpo...
by Andrew Hoffman
Product Type: Module  Publication Date: 06/2012  Product ID#: 1-430-458  Length: 80pages
This is the sixth of seven modules in the Strategies for Sustainable Development Course. In Module 6, we highlight the ways in which traditional for-profit companies can also develop new kinds of business strategies to capture a piece of the growing sustainability market. Students explore the impact that sustainability...
by Andrew Hoffman
Product Type: Module  Publication Date: 06/2012  Product ID#: 1-430-459  Length: 82pages
This is the seventh module of the Strategies for Sustainable Development Course. In this last of seven modules, students explore sustainability from the view of the all-important venture capital field. Investors are focused on “green” technology in the hopes of finding the next breakthrough that will alter markets, particularly in the energy field. Students will analyze the market...
by Andrew Hoffman
Product Type: Case  Publication Date: 11/2014  Product ID#: 1-429-406  Length: 16pages
This case is the Spanish language translation of the case “Taking a Bite Out of Apple: Labor Rights and the Responsibility of Companies and Consumers in a Global Supply Chain”, # 1-429-372. It is an instructional tool for teaching the concepts of fair labor standards in a global market, supply chain management issues,...
by Andrew Hoffman
Product Type: Case  Publication Date: 02/2015  Product ID#: 1-429-413  Length: 12pages
Michiel Leijnse, global brand development director of Lipton Tea, faces a very important meeting with Unilever CEO Patrick Cescau in a few short hours, during which he will recommend strategies on how Lipton can become credible with consumers, obtain sustainable certification, integrate sustainable practices into its entire supply chain, and tell customers about it. He has to consider the financial implications of the decision and demonstrate a reasonable return on investment.
by Andrew Hoffman
Product Type: Case  Publication Date: 02/2015  Product ID#: 1-429-423  Length: 8pages
Unilever has successfully rolled out an initiative to sustainably source Lipton tea, and Unilever CEO Paul Polman is wondering if the company could apply the same concepts to its wider portfolio of products. The move has triggered change throughout the industry, but questions remain as to whether sustainable sourcing w...
by Andrew Hoffman
Product Type: Case  Publication Date: 02/2015  Product ID#: 1-429-414  Length: 12pages
Joe Whinney, founder and CEO of Seattle, Washington-based Theo Chocolate, has spent his entire professional career bringing sustainably harvested chocolate to developed nations. His company created the first organic, fair-trade, GMO-free chocolate bar in the U.S., and prides itself on the ethical sourcing of beans in developing economies. Whinney, however, faces questions at home in his Seattle factory after media reports allege the company thwarted worker attempts to unionize.
by Andrew Hoffman
Product Type: Case  Publication Date: 07/2013  Product ID#: 1-429-347  Length: 28pages
The dilemma Evan Blue faces stems from a report by sustainability advocacy group Ceres that calls on companies to take climate change into consideration in their risk models and develop response strategies. The fictional vice president of Traveler’s Insurance is tasked with briefing the company’s board on the matter th...
by Andrew Hoffman
Product Type: Case  Publication Date: 02/2016  Product ID#: 1-430-479  Length: 20pages
Alexander Cooper is gearing up to lead an expansion strategy for the scrappy and super successful car sharing service, Uber. While the company has not been without its controversy, it is making headway in far off places like India. It is looking to scale its model in India, China, and the rest of Southeast Asia, but is increasingly running into regulatory hurdles. Cooper is forced to think hard about what Uber’s expansion strategy should be and how it will impact the company’s operations.
by Andrew Hoffman
Product Type: Case  Publication Date: 02/2015  Product ID#: 1-429-417  Length: 12pages
This case centers around Vodafone Egypt and its role in the political instability of Egypt in 2011. The then-president of Egypt asked telecommunication providers to terminate operations to help mitigate the abilities of citizens to rally rapport with the global media and organize local demonstrations. The core dilemma ...
by Andrew Hoffman
Product Type: Case  Publication Date: 03/2016  Product ID#: 1-430-484  Length: 24pages
Martin Winterkorn, CEO of Volkswagen Group, has just been notified that the U.S. Environmental Protection Agency and California Air Resource Board will begin investigating claims that some of the company’s diesel engine vehicles have violated emissions standards. It seems that workers installed defeat devices on the vehicles, allowing them to pass emissions tests and meet the tough standards of the U.S. market.
by Andrew Hoffman
Product Type: Case  Publication Date: 02/2015  Product ID#: 1-429-415  Length: 12pages
Paul Bulcke, CEO of Nestlé S.A., is confronted with an Internet firestorm after a comment made by his predecessor, Nestlé Chairman Peter Brabeck-Letmathe, in a 2005 interview resurfaces. In the interview Brabeck-Letmathe calls the human right to water an “extreme solution.” Bulcke must make recommendations to lay the f...
by Andrew Hoffman
Product Type: Case  Publication Date: 02/2014  Product ID#: 1-429-371  Length: 16pages
Whole Foods has successfully rolled out a new store in a low-income neighborhood of Detroit and company leaders are looking to scale the model to Chicago’s Englewood neighborhood and beyond. Chicago would offer $11 million in incentives, but the neighborhood lacks the hospital and university of Detroit’s Midtown. The brand many know as “Whole Paycheck” must find a way to make itself relevant to low-income populations and address issues of food access and poverty.
 
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