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GlobaLens Case List

Title:Subtitle Author(s) Short Description
23andME: A Profile of a Personal Genomics Company Scott A. Moore   This is a short profile of the company 23andMe. It provides a brief over...
24/7 Customer: A Profile of Call Center Operations C.K. Prahalad   This case study is an in-depth analysis of 24/7 Customer, a business pro...
A Brief Note on the Toyota Production System Eric Svaan   This note introduces business students to the Toyota Production System (...
A Difficult Course (A) Susan Ashford   This case is a cautionary tale about the consequences of cheating in bus...
A Difficult Course (B) Susan Ashford   This case is a cautionary tale about the consequences of cheating in bus...
A Note on International Trade John Branch   This note describes international trade theories, beginning with country...
A Profile of Toyota’s Production System Scott A. Moore   This profile provides an overview of the Toyota Production System and th...
A Profile on PatientsLikeMe: Health 2.0 Scott A. Moore   This profile describes PatientsLikeMe, an online healthcare database tha...
A Taxonomy of Process Types William Lovejoy   This note describes the spectrum of process types, focusing on two pure ...
A Values-based Approach to Candidate Selection: LinkedIn Intern Interviews Jane Dutton   This case explores how a hiring manager at LinkedIn uses a selection int...
A&E Shirts, LLC: Assessing First Month Financial Performance Greg Miller   Offering good practice for students learning accounting, this exercise p...
A123 Systems Powering a Sustainable Future: Strategizing in the Advanced Battery Market Andrew Hoffman   A123 Systems successfully went to market with new technologies that had ...
ABT Associates: Scaling Indoor Residual Spraying for Malaria Prevention in Africa Ravi Anupindi   Abt Associates has implemented a number of changes in supply chain manag...
Acumen Fund: An Organizational Profile Kelly Janiga Ramirez   This profile highlights the work of the Acumen Fund, a nonprofit social ...
Acumen Fund: How to Make the Greatest Impact Ted London   This case explores management’s challenge of how to best use a $10 milli...
Acumen Fund: Talent Management at the Base of the Pyramid Jeffrey Sanchez-Burks   Social ventures serving the base of the pyramid, can have difficulty rec...
Acumen Fund: Valuing a Social Venture (A) Gautam Kaul   In this case, Acumen Fund, a social venture capital fund, is performing ...
Acumen Fund: Valuing a Social Venture (B) Gautam Kaul   This case is a follow-on to the case, "Acumen Fund: Valuing a Social Ven...
Acumen Fund (VIDEO): Interview with Brian Trelstad Ted London   This video accompanies the case Acumen Fund: How to Make the Greatest Im...
Advanced Chemical Industries’ Shwapno Initiative: A Bridge Between Farmers and Urban Consumers Md. Ashaduzzaman   Advanced Chemical Industries initiated the establishment of new business...
Adventureland: Disney’s Foreign Operations William J. Streeter   The two Disney amusement park complexes in the U.S. have been tremendous...
African Solar Rise: Electrifying Rural Tanzania Sam Aflaki   1st Place Winner - 2014 NextBillion Case Writing Competition. The founde...
Afrikan Tahti: Coming to America? John Branch   The makers of Afrikan Tähti, a board game in Finland and Sweden, are con...
Airbus and Boeing: The Fight for Hegemony Robert E. Kennedy   Airbus had experienced a rough 2007, with a competitive onslaught from B...
Alcoa: The Race to Light-weighting Andrew Hoffman   The race to lightweighting is well underway with the introduction of the...
Alcoa: The Race to Light-weighting (Spanish) Andrew Hoffman   The race to lightweighting is well underway with the introduction of the...
Alexander & Thurston: Inventory Management Wallace Hopp   The president and CEO of Alexander & Thurston has expressed the opinion ...
Amazon in Emerging Markets Amy Nguyen-Chyung   This case leads to a vibrant discussion and comparative analysis of Amaz...
American Express: A Relationship, Not a Transaction M.S. Krishnan   Jim Bush, Executive Vice President of American Express (Amex) World Serv...
An Itch for Change: Challenges of Change Management for MamaBhasha Publications Ajith K. Thomas   This mini-case was based on a true story of organizational change gone a...
Annapurna Salt: Hindustan Lever Ltd. C.K. Prahalad   In India, Iodine Deficiency Disorder (IDD) hinders the growth and intell...
Anne Ladky: An Energy Approach to Leadership Jane Dutton   Leaders of political advocacy organizations are faced with the challenge...
Anne Ladky (VIDEO) Jane Dutton   The video is of an interview with Anne Ladky to supplement the central l...
Aparajitha: Developing a Thinking Organization Paul Clyde   Aparajitha is a company that has thrived in the booming economic climate...
Aramex: Delivering the Future (A) Robert E. Kennedy   The Aramex case study presents the complex situation facing Fadi Ghandou...
Aravind: A Profile in Growing a Health Care Facility Paul Clyde   Aravind, a network of hospitals in India, is the largest provider of eye...
Arm & Hammer: Extending a Trusted Brand John Branch   Church & Dwight Company, Inc., is the world’s largest producer of sodium...
Assessing Market Potential: The 4 Bs Christie L. Nordhielm   This exercise illustrates marketers constant struggle to determine their...
Augusta Richards: Responding to Plagiarism (A) Andrew Hoffman   This is an ethics case about a dilemma facing Augusta Richards, professo...
Augusta Richards: Responding to Plagiarism (B) Andrew Hoffman   This is the second part of the three-part case, Augusta Richards: Respon...
Augusta Richards: Responding to Plagiarism (C) Andrew Hoffman   This is the third part of the three-part case, Augusta Richards: Respond...
Autoprime Corporation William Lovejoy   The case describes the frustrating experiences of Alice Reinhart who is ...
ayzh at a Crossroad: Maternal Health for Whom? Asad Aziz   3rd Place Winner - 2013 NextBillion Case Writing Competition. The case e...
B&O Railroad Museum (VIDEO): Getting Back on Track Kathleen M. Sutcliffe   This two-part video shows Courtney Wilson, Executive Director of the B&O...
B&O Railroad Museum, The: Getting Back on Track (A) Kathleen M. Sutcliffe   This case presents students with a crisis at the Baltimore and Ohio (B&O...
B&O Railroad Museum, The: Getting Back on Track (B) Kathleen M. Sutcliffe   This case presents students with a crisis at the Baltimore and Ohio (B&O...
B. Joseph White: Resilience in Action—Part 1 of 3 Jane Dutton   This is the first of a three-part case that describes the reaction and a...
B. Joseph White: Resilience in Action—Part 2 of 3 Jane Dutton   This is the second of a three-part case that describes the reaction and ...
B. Joseph White: Resilience in Action—Part 3 of 3 Jane Dutton   This is the final addition to a three-part case that describes the react...
B. Joseph White (VIDEO) Jane Dutton   The video contributes to a three-part case which describes the reaction ...
Base-of-the-Pyramid Module: Business Strategies Ted London   The Base-of-the-Pyramid (BoP) refers to the billions of people who live ...
Bell Labs: Profile Scott A. Moore   This is a concise profile of Bell Labs. It describes the company’s histo...
Better Place: Charging into the Future? Andrew Hoffman   With partnerships and developments in nations across the globe, Better P...
BGSU BIZX4000: Senior Applied Business Experience WDI Publishing   Coursepack for BizX4000 - Senior Applied Business Experience - at Bowlin...
Bharti Airtel (A) C.K. Prahalad   India’s wireless giant Bharti Airtel (Airtel) exemplifies many of the te...
Bharti Airtel (B) C.K. Prahalad   This is the second of two cases, Case B presents the students with the v...
BioOne: Open Access and the Changing Landscape of Academic Publishing Juan Florin   Publishing consultant Howard Gutenberg is wondering which strategy he wi...
Blueprint for Ford’s Future: From Personal Automobiles to Mobility Andrew Hoffman   Ford’s Social Sustainability Manager, David Berdish, faces the challenge...
Blu-Ray versus HD DVD: The Battle Over the Next Generation High Definition DVD Format Michael Jensen   Sony and Toshiba, the developers of the high definition DVD format Blu-r...
Boeing: The Fight for Fasteners Ravi Anupindi   Boeing originally was scheduled to deliver the Dreamliner to airline cus...
Boroline Branding: More Than Cosmetic Changes Sandeep Puri   Boroline, a moisturizing skin cream, has receded in relevancy and popul...
BP: Beyond Petroleum? Andrew Hoffman   British Petroleum (BP), one of the world’s largest oil companies, had sp...
BP and the Whiting Refinery: Beyond Petroleum (A) Tom Lyon   This case describes the situation facing BP America’s President Bob Malo...
BP and the Whiting Refinery: Beyond Petroleum (B) Tom Lyon   This mini-case is a follow-up to the BP and the Whiting Refinery Case (A...
Brand You: Marketing Yourself for Success Globally Ilan Alon   In this exercise students develop a personal marketing plan to promote t...
Branding Israel (A) Rajeev Batra   This case study teaches students about the concept of nation branding th...
Branding Israel (B) Rajeev Batra   This short case provides an update to the Branding Israel Case A, which ...
Branding Israel (VIDEO) Rajeev Batra   This video is only available to registered educators for use in the clas...
Bronson: A Journey to Excellence Lynn Wooten   This short case is one of the eight in a series of cases written for the...
BTPN A: Banking for the Bottom of the Pyramid in Indonesia R. Ryan Nelson   1st Place - 2013 NextBillion Case Writing Competition. BTPN is a mid-siz...
BTPN B: Banking for the Bottom of the Pyramid in Indonesia R. Ryan Nelson   The BTPN B case finds protagonist Jerry Ng and his management team choos...
Build-A-Bear Workshop Robert J. Dolan   This mini-case describes Build a Bear, an interactive store where custom...
Building a Scalable Business with Small-Holder Farmers in Kenya: Honey Care’s Beekeeping Model Ted London   Madison Ayer, Honey Care Africa (HCA) CEO, is looking to scale the busin...
Building a Sustainable Venture from the Ground Up: The Mountain Institute’s Earth Brick Machine Ted London   The Mountain Institute (TMI) works to improve environmental conditions a...
Building and Scaling a Cross-Sector Partnership: Oxfam and Swiss Re Empower Farmers in Ethiopia Jonathan Doh   Winner of the 2012 Oikos Foundation Casewriting Competition. Swiss Re, a...
BUSI 672-- Global Supply Chain Management (U. Maryland, Spring 2013) WDI Publishing   This coursepack is for BUSI 672 - Global Supply Chain Management, taught...
Business Model Innovation at TutorVista: Personalization and Global Resource Leverage C.K. Prahalad   Krishnan Ganesh tries to find the right business model to connect studen...
Business Thought & Action Course Robert J. Dolan   The course Business Thought & Action™ is a robust introduction to busine...
Business Thought & Action Course Overview Robert J. Dolan   The course Business Thought & Action™ is a robust introduction to busine...
Business Thought & Action—Module 1: How Markets and Firms Work Robert J. Dolan   This module reviews a wide variety of companies and markets and presents...
Business Thought & Action—Module 2: Creating, Running, and Sustaining Successful Businesses Robert J. Dolan   Module 2 of the Business Thought & Action™ course is entrepreneurial-the...
Business Thought & Action—Module 3: Sources of Business Stress Robert J. Dolan   The third module of the Business Thought & Action™ course is especially ...
Business Thought & Action—Module 4: International Business Robert E. Kennedy   This fourth module of the Business Thought & Action™ provides course an ...
Business Thought & Action—Module 5: Business and Society Robert J. Dolan   This fifth module Business Thought & Action™ course challenges students ...
Business Thought & Action—Module 6: You--Competencies for Success Robert J. Dolan   This final one-session module is critical for bringing together the clos...
Buyer/Seller Exchange Relationship Robert J. Dolan   This case introduces students to the different market-making mechanisms....
Capacity Management at the Surgical Intensive Care Unit at St. Mary’s Hospital Izak Duenyas   This case explores the capacity management challenges facing the Surgica...
Capacity Management Note William Lovejoy   Production capacity can be defined as the maximum rate at which a produc...
CARE: Making Markets Work for the Poor Ted London   CARE is an international, humanitarian, non-governmental organization (N...
CARE (VIDEO): Interview with Late Lawson Ted London   This video accompanies the case CARE: Making Markets Work. The video is ...
Caring Company Scheme, The: Building a Corporate Social Responsibility Movement in Hong Kong James Walsh   This case study focuses on the Caring Company scheme and was built off o...
Caritex Cooperative John Stocker   The founders of the Caritex Cooperative, Alex and Lucy Ivanov, created a...
Casas Bahia: Fulfilling a Dream C.K. Prahalad   In fifty years, Casas Bahia has grown from one man selling blankets and ...
Cascade Engineering: Finding the Sweet Spot Lynn Wooten   This short case is one of the eight in a series of cases written for the...
Cascade Engineering: Social Innovation at a Triple-Bottom-Line Plastics Manufacturer Christopher White   Terrance Robinson is a young associate at Cascade Engineering and he has...
Cash Flow Statements: Financial Due Diligence for a Strategic Acquisition Greg Miller   This case is a critical introduction, for business students, to the sign...
Catch a Falling STAR: Sustainable Financing for a BoP Hospital Paul Clyde   Third Place Winner of the NextBillion 2011 Case Writing Competition STAR...
CCI: Last Mile Distribution Challenge Dr. Guda Sridhar   In 2007, Akhilesh Gupta and Naren Shah reconfigured Candy and Chocolate ...
CEMEX: Innovation in Housing for the Poor C.K. Prahalad   The third largest cement manufacturer in the world, CEMEX decided it nee...
CEMEX’s Patrimonio Hoy: At the Tipping Point? Ted London   This case sets the stage for the 2012 case study "Constructing a Base-of...
CEMEX’s Patrimonio Hoy (VIDEO): At the Tipping Point? Ted London   This video is a companion to the case study Patrimonio Hoy , which explo...
Chenetha Colour Weaves’ Karghaa Brand: Social Impact with Commercial Success Vandana Jayakumar   Honorable mention in the 2015 Next Billion competition. Chenetha Colour ...
Chery Automobile: Vying for a Piece of the American Pie A John Branch   The Chery Automobile case focuses on the Chinese company, which, in 2007...
Chery Automobile: Vying for a Piece of the American Pie B John Branch   This case finds Chery after the collapse of its alliance with Chrysler. ...
Chevron and Chad: A Pipeline Dream? Andrew Hoffman   Chevron Corporation invested in a Chadian-Cameroon oil pipeline consorti...
Chobani, LLC: Growing a Brand and an Industry Ryan Atkins   Hamdi Ulukaya, the owner of Chobani, is considering how to grow his orga...
Chrysler: From Bankruptcy to Rebirth (A) William K Hall   Upon leaving bankruptcy in 2009, Chrysler formed a global alliance with ...
Circuit City Robert E. Kennedy   This case tells the story of Circuit City (formerly known as Wards). It ...
Cisco SCRM in Action: 2011 Tōhoku Earthquake Ravi Anupindi   The company’s business continuity plan (BCP) and its Supply Chain Risk M...
Clearshield: Evaluating Market Attractiveness John Branch   A company with headquarters in Auburn Hills, Michigan, has a solution to...
Coca-Cola Bottling in Rajasthan, India: Tragedy of the Commons Aneel Karnani   Can corporate social responsibility plans avert the tragedy of the commo...
Coke in the Crosshairs: Water, India, and the University of Michigan Andrew Hoffman   This case explores a tenuous relationship that existed in 2006 between t...
Coke in the Crosshairs (Spanish Translation): Water, India, and the University of Michigan Andrew Hoffman   El caso práctico y la nota de enseñanza que lo acompaña, corresponden a ...
Community Enterprise Solutions: Replicating the Microconsignment Model Paul Godfrey   Honorable Mention in the 2013 NextBillion Case Writing Competition. The ...
Connecting the Rural Poor to the World: Grameen’s Village Phone in Bangladesh Ted London   Grameen Telecom’s Village Phone is a program that is focused on bringing...
Constructing a Base-of-the-Pyramid Business in a Multinational Corporation: CEMEX’s Patrimonio Hoy Looks to Grow Ted London   This case continues the story from the revised 2006 case study "CEMEX’s ...
Crafting a Fulfilling Job: Bringing Passion Into Work Jane Dutton   Jobs are typically designed by managers for employees. The concept of “j...
Creative Calligraphy Invitations: A Process Analysis Izak Duenyas   You and your roommate are launching a calligraphy business out of your t...
Credit Cards for the Poor: HSBC in Sri Lanka Raed Elaydi   This case follows the vision of Dalshan Ismail, Executive Director of HS...
Cross Border Valuation Exercise (A) Robert E. Kennedy   This quiz accompanies the conceptual note, Cross-Border Project Valuatio...
Cross-Border Project Valuation Robert E. Kennedy   Managers face a number of challenges when using traditional valuation ap...
Darden Restaurants: Diversity and Sustainability Boost Company Bottom Line Lynn Wooten   Darden Restaurants was an $8.6 billion company with eight brands, more t...
Darden Restaurants: Serving Up the Future Lynn Wooten   Darden Restaurants is an $8.6-billion company with eight brands, more th...
Day One as CEO of Dover University Hospital: An In-Basket Case Michael Provitera   This case is based on the decision-making process employed by leaders of...
Deja Shoe (A): Creating the Environmental Footwear Company Stuart Hart   Long-time environment and recycling supporter Julie Lewis thought that s...
Deja Shoe (B): Product Launch Stuart Hart   Deja Shoe (B) provides a follow-up to the scenario presented in Deja Sho...
Delivering Health Care in Rural India: ITC-CARE experience Ravi Anupindi   This case details the partnership experience of ITC and CARE in providin...
Dell Inc.’s Production System Scott A. Moore   This mini-case details the history of Dell and its made-to-order product...
Delta Corporate Accounts: Measuring Customer Value John Branch   You are asked to imagine that you have been hired by Delta Air Lines to ...
Detroit Motors and General Auto: Globalization, Outsourcing, and Automation William J. Streeter   The U.S. auto industry has been plagued by foreign imports for more than...
Dilemma of an Area Manager Sandeep Puri   One of her company’s best customers - who also is influential in the ind...
Domino’s Pizza Inc M.S. Krishnan   After settling a $78-million lawsuit with a St. Louis woman who was stru...
Dow and the Circular Economy: Trash to Treasure? Andrew Hoffman   Erica Ocampo, sustainability and advocacy manager at The Dow Chemical Co...
Dow Chemical Company, The: The Inseparability of Safety and Business Success WDI Publishing   It is 2005 and The Dow Chemical Company has attained most of the environ...
Dow Corning: The Path to Reinvention Lynn Wooten   This short case is one of the eight in a series of cases written for the...
Dr. Jamie Thompson: Diagnosing an Organizational Issue Christopher Myers   This case describes a challenging decision faced by Dr. Elizabeth Clarke...
DRIN Peru and LIMPIO Veronica Velo   The case refers to two telecommunication companies, one Italian and one ...
E+Co & Tecnosol: Energy Innovation C.K. Prahalad   By providing growth capital to local entrepreneurs, E+Co helps deliver a...
eChoupal - ITC, Ltd.: Bringing Global Resources to Indian Farms C.K. Prahalad   In setting up rural farmer-entrepreneurs with Internet access, and using...
Ecolab: Is Green the New Black? John Branch   Ecolab, a maker of cleaning supplies, commercial laundry detergents, and...
eGovernance in Andhra Pradesh: Citizen Centricity C.K. Prahalad   Partnering with business to deliver government services electronically i...
EID Parry: Indiagriline C.K. Prahalad   EID Parry provides local entrepeneurs the technological backing to run I...
Emancipation Network, The: Fighting Slavery with Social Enterprise and Cause Marketing Nathalie Laidler-Kylander   This case is featured as part of the Next Billion/WDI 2010 Case Writing ...
EMMICO: How to Establish Economic Order Quantity Prakash Sathe   EMMICO has just acquired Franz Kuerten and is trying to integrate its Vi...
EMMICO: How to Improve Inventory Turns Prakash Sathe   EMMICO has just acquired one of its suppliers and is rapidly shedding em...
Emphasizing the Positive: Forming a Strategic Identity for the Ross School of Business Kim Cameron   Many challenges were faced by the incoming dean of the Ross School of Bu...
EMRI: Technology and Process Innovation in Emergency Care Delivery C.K. Prahalad   Emergency Management and Research Institute (EMRI) is a pioneer and lead...
Entrepreneur’s Dictionary, The: A Straightforward Guide to Business Terms James D. Price   This dictionary provides comprehensive definitions for over 450 business...
Entrepreneurship: New Venture Creation Course James D. Price   This course is a practical guide to starting a new business. From the in...
Entrepreneurship: New Venture Creation Course Overview James D. Price   This course is a practical guide to starting a new business. From the in...
Entrepreneurship: New Venture Creation—Module 1: Evaluating Entrepreneurial Career Options and Startup Opportunities James D. Price   This is the first of four modules in the Entrepreneurship: New Venture C...
Entrepreneurship: New Venture Creation—Module 1 (Slide Decks): Evaluating Entrepreneurial Career Options and Startup Opportunities James D. Price   This PowerPoint slide deck PDF was designed for the 1st module in the En...
Entrepreneurship: New Venture Creation—Module 2: Understanding Startup Finances and Capital James D. Price   This is the second of four modules in the Entrepreneurship: New Venture ...
Entrepreneurship: New Venture Creation—Module 2 (Slide Decks): Understanding Startup Finances and Capital Requirements James D. Price   This PowerPoint slide deck PDF was designed for the 2nd module in the En...
Entrepreneurship: New Venture Creation—Module 2 (Spreadsheet): 5-yr Financial Projections James D. Price   This Excel spreadsheet was designed for the Entrepreneurship: New Ventur...
Entrepreneurship: New Venture Creation—Module 3: Developing and Presenting Your Startup Business Plan James D. Price   This is the third of four modules in the New Venture Creation course tha...
Entrepreneurship: New Venture Creation—Module 3 (Slide Decks): Developing and Presenting Your Startup Business Plan James D. Price   This PowerPoint slide deck PDF was designed for the 3rd module in the En...
Entrepreneurship: New Venture Creation—Module 4: Launching and Managing the Startup Enterprise James D. Price   This is the fourth and final module in the Entrepreneurship: New Venture...
Entrepreneurship: New Venture Creation—Module 4 (Slide Decks): Launching and Managing the Startup Enterprise James D. Price   This PowerPoint slide deck PDF was designed for the 4th and final module...
Entrepreneurship: New Venture Creation—Module 4 (Spreadsheet): Risk Analysis James D. Price   This Excel spreadsheet was designed for the Entrepreneurship: New Ventur...
Entry Mode Robert E. Kennedy   After a firm has decided to internationalize, it must select the entry m...
Entry Mode (A): Make a Little, Sell a Little Robert E. Kennedy   The Minnesota Mining and Manufacturing Company (3M) makes more than 40,0...
Entry Mode (B): The Simpsons Robert E. Kennedy   Twenty years after its television debut, the animated series ’The Simpso...
Entry Mode (C): Super 8 Goes to China Robert E. Kennedy   Super 8 was founded in 1974 with one modest model in Aberdeen, South Dak...
Entry Mode (D): Occidental’s Accident Robert E. Kennedy   Emerging economies are attractive from a business standpoint, but politi...
Entry Mode (E): Starbucks Goes Global Robert E. Kennedy   Starbucks was founded in 1971 by three coffee aficionados. Thirty years ...
Equilibrium Capital Group: Investing in Energy Efficiency Tom Lyon   Venture capitalists Bill Campbell and Kipp Baratoff have a decision to m...
Ergo: Ethical Crises of a German Insurance Giant Glyn Atwal   What should a company do when it is hit with a corporate image crisis? T...
Ethicon Endo-Surgery: The Patients’ Perspective Christie L. Nordhielm   Shelley Peterson, newly-promoted General Manager of the Endosurgery Medi...
Ethicon Endo-Surgery: The Surgeons’ Perspective Christie L. Nordhielm   Shelley Peterson, newly-promoted General Manager of the Endosurgery Medi...
Evading the Death Spiral: Minnesota's Value of Solar Tariff Jeremiah Johnson   Chair of the Minnesota Public Utilities Commission Beverly Jones Heyding...
Expanding the Playing Field: Nike’s World Shoe Project (A) Stuart Hart   Nike’s Footwear Director for Emerging Markets was challenged with “expan...
Expanding the Playing Field: Nike’s World Shoe Project (B) Stuart Hart   Nike’s World Shoe Project (B) accompanies Case (A). This one-page summar...
Firestone: Crises Across the Decades Andrew Hoffman   A PBS documentary has uncovered a trove of recently discovered documents...
Flipkart: The Big Billion Day Fiasco Surinder Batra   To compete in the fast developing Indian e-commerce arena, Flipkart init...
Foreign Direct Investment Robert E. Kennedy   This technical note briefly introduces the reader to various Foreign Dir...
Friction and Frustration at TMG, Inc.: Leading and Motivating Teams Scott DeRue   TMG has a very common problem. Its employees are experiencing a serious ...
From Free Lunch to Black Hole: Credit Default Swaps at AIG Stefan Nagel   It is July of 2007 and Alan Frost, executive vice president for AIG Fina...
From GECIS to Genpact: A Captive Goes Third-Party Robert E. Kennedy   Genpact, founded in 1999 by GE, is a mostly Indian offshore provider of ...
Fundación Paraguaya (A): The San Francisco School Paul Godfrey   This case focuses on Fundacion Paraguaya, a microfinance institution in ...
Fundación Paraguaya (B): Measuring Social Impact Paul Godfrey   This case accompanies the Fundacion Paraguaya (A) case. Martin Burt, CEO...
Fundación Paraguaya (C): Challenging SROI Paul Godfrey   This case outlines four problems with the Social Return on Capital (SROI...
Gardasil: Growing a New Market John Branch   Gardasil from Merck was approved for the prevention cervical, vulvar, an...
General Mills Commits to Sourcing 100% Sustainable Cocoa Andrew Hoffman   Jacob Madisson is wondering how General Mills will make it to its goal o...
Genesis BioSystems: The Board Weighs In on Product Development Setbacks Tom Porter   Genesis BioSystems is a venture-backed start-up that has developed a pot...
Genesis of a Green Brand in the Mayan Rainforest Mary Conway Dato-on   3rd Place Winner - 2014 NextBillion Case Writing Competition. A consulta...
Gillette: The 11-cent Razor, India, and Reverse Innovation Ryan Atkins   Through market immersion, Gillette’s staff studied the Indian market and...
Giving Tree International: ESL Training in Vietnam John Branch   Giving Tree International is a non-profit founded in 2006 by six friends...
Glaxo and Zantac: The Life, Times, and Near Death of the World’s Best-Selling Drug Robert J. Dolan   This case details the history of Zantac, one of Glaxo’s most successful ...
Global Seeds to Village Farmers: Hearing the Voices at the BoP Ted London   Pioneer Hi-Bred International, Inc., the hybrid corn company division of...
Globalization Comes to Nakamura Lacquer Company William J. Streeter   This mini-case is about Nakamara, a Japanese tableware company that has ...
Going Bananas for Change: An Industry Ripe for Corporate Social Responsibility Maria-Alejandra Gonzalez-Perez   Going Bananas for Change features Banacolombia, a banana producer in Co...
Going Global (A): General Motors Robert E. Kennedy   This mini-case examines General Motors’(GM) expansion to emerging market...
Going Global (B): eBay Robert E. Kennedy   eBay, the world’s leading e-commerce company, expanded to 39 markets sta...
Going Global (C): Infosys Robert E. Kennedy   Infosys is a leading Indian information technology services firm, offeri...
Going Global (D): Apollo Hospitals Robert E. Kennedy   Driven by lower costs and shorter waiting times, medical tourism is grow...
Going Global (E): Embraer Robert E. Kennedy   This mini-case describes the Brazilian company Embraer’s push into the g...
Going Global (F): Haier Appliances Robert E. Kennedy   Haier is one of China’s largest companies and a major competitor in the ...
Going Global (G): MTV India Robert E. Kennedy   Attracted to the large population and rising middle class, MTV sought to...
Goldman Sachs A: Determining the Potential of Social Impact Bonds Andrew Hoffman   Head of Goldman Sachs’ Urban Investment Group Alicia Glen will be making...
Goldman Sachs B: Determining the Potential of Social Impact Bonds Andrew Hoffman   Partnering with Bloomberg Philanthropies, MDRC, the Vera Institute of Ju...
Good Capital: Emergence of the Social Capital Market Gautam Kaul   Fourth Place Winner of the NextBillion 2011 Case Writing Competition Kev...
GoodBelly: Using Statistics to Justify the Marketing Expense Hyun-Soo Ahn   GoodBelly is trying to boost its sales at grocery stores like Whole Food...
GoodBelly Epilogue (Video) Hyun-Soo Ahn   Click on the Preview PDF icon at right to view the free video. 2011 Ross...
GoodBelly—Excel Spreadsheet: Using Statistics to Justify the Marketing Expense Hyun-Soo Ahn   GoodBelly is trying to boost its sales at grocery stores like Whole Food...
Google Energy Shifts into Renewables Andrew Hoffman   Google has been widely criticized for its data center energy usage. Goog...
Grainger: Re-engineering an International Supply Chain Amitabh Sinha   Grainger is a distributor of MRO (maintenance, repair, and operations) e...
Grameen Intel Social Business: Technology Solutions at the Base of the Pyramid Jacen Greene   Second-place winner of the 2015 NextBillion competition.Grameen Intel, a...
Greenbacks for Belize William J. Streeter   In November 2007 Belize’s Prime Minister submitted a proposal to the Nat...
Growing Pains of the Tata Nano Scott A. Moore   Ratan Tata, CEO of Tata Motors, wants to introduce the world’s cheapest ...
H&M’s Global Supply Chain Management Sustainability: Factories and Fast Fashion Andrew Hoffman   The Hennes & Mauritz (H&M) case is set in April 2013, immediately follow...
Habitat for Humanity: Implementing a Global Strategy Locally Daniel Fogel   Fifth Place Winner of the NextBillion 2011 Case Writing Competition Henr...
Handy Lab, Lab-on-a-Chip: The Next Generation of Diagnostics Thomas C. Kinnear   Handylab is a minicase, which puts the student in the role of the compan...
Hank Thaler: Ethics of Disclosure (A) Andrew Hoffman   This ethics mini-case describes a dilemma faced by Hank Thaler, the CEO ...
Hank Thaler: Ethics of Disclosure (B) Andrew Hoffman   This mini-case follows up Hank Thaler (A). It describes the decision mad...
Harley Davidson Purchase (A): Role of the Buyer Andrew Hoffman   This is going to be your first Harley-Davidson! You can’t wait! For the ...
Harley Davidson Purchase (B): Role of the Seller Andrew Hoffman   This is going to be your last Harley-Davidson! You’ve had enough. You’re...
Having a Calling and Crafting a Job (VIDEO): The Case of Candice Billups Amy Wrzesniewski   The video case of Candice Billups, hospital custodian, is designed to en...
Healthy City: Fostering Entrepreneurship at the Base of the Pyramid. A Peruvian Experience. Felipe Perez Pineda   The Peruvian NGO Healthy City combats the country’s solid waste problem ...
Heart of Reuters, The (A) Jane Dutton   The Heart of Reuters (Parts A and B) describes the responses of Reuters ...
Heart of Reuters, The (B) Jane Dutton   The Heart of Reuters (Parts A and B) describes the responses of Reuters ...
Heart of Reuters, The (Video) Jane Dutton   This video set accompanies the The Heart of Reuters case studies (Parts ...
Hedging at Porsche Stefan Nagel   Porsche is taking in more money from its options strategies than it is f...
Highland Hospital Operating Room Scheduling William Lovejoy   This case uses the example of a hospital operating room to teach student...
Hindustan Lever (VIDEO): Interview with Vijay Sharma Ted London   This video accompanies the case "Hindustan Lever at the Base of the Pyra...
Hindustan Lever at the Base of the Pyramid: Growth for the 21st Century Ted London   Hindustan Lever Limited, principally owned by Unilever, operates Shakti,...
Hindustan Unilever and the Prenatal Care Market Sandeep Puri   The need for maternity cosmetic solutions has increased, especially in t...
Honest Tea: Sell Up or Sell Out? Andrew Hoffman   Are “wide-scale distribution” and “sustainability” mutually exclusive? T...
Honey Care’s New Business Model and Side-Selling Issue (Videos) Ted London   Click on the preview PDF at the right to view the video. Ted London of t...
Hong Kong Philharmonic: A New Hope? John Branch   The Hong Kong Philharmonic (HKP) has taken a financial hit as attendance...
Honor Code: A Sticky Situation in Business School (A) Susan Ashford   This case is a cautionary tale about the consequences of cheating in bus...
Honor Code: A Sticky Situation in Business School (B) Susan Ashford   This case is a cautionary tale about the consequences of cheating in bus...
How Much and From Whom?: An Exercise in Seed-Stage Financing Tom Porter   The founders of start-up biotech company Chiral Intermediates have an im...
How to Write a Business Case WDI Publishing   This note is available FREE of CHARGE; click the "View" button on the r...
How to Write a Teaching Note WDI Publishing   This note is available FREE of CHARGE; simply click the product preview ...
Hydraid: Safe Water for the Base of the Pyramid Paul Mudde   2nd Place Winner - 2013 NextBillion Case Writing Competition. Triple Que...
ICICI Bank: Microfinance in India C.K. Prahalad   As the second-largest bank in India, ICICI Bank has led multiple initiat...
Implementing Positive Organizational Scholarship at Prudential Kim Cameron   Positive environment in the workplace is usually assumed to be beneficia...
In Search of Proof: Finding the Barefoot Banker in the Tea Hills Raed Elaydi   The case is about Anup Noori’s efforts to expand on the Microfinance mod...
India’s Mandatory CSR: New Opportunities or Challenges for NGOs? Dr. Suresh Kalagnanam   This case is based on Section 135 of India’s Companies Act, 2013, which ...
InnoCentive: Profile Scott A. Moore   This is a concise profile of InnoCentive—the company that created the fi...
Integrating Environmental Goals and Firm Strategy: China Mobile and Climate Change Jacob Park   In September 2009, Chinese President Hu declared that China would reduce...
Intel: Undermining the Conflict Mineral Industry Andrew Hoffman   Intel Corporation is a leading manufacturer of components found in nearl...
Interface’s Net-Works Program: A New Approach to Creating Social Value through Sustainable Sourcing Andrew Hoffman   Interface ranks among the top three manufacturers in the carpet industry...
International Development Enterprise India’s (IDEI) Affordable Irrigation Technology: Making a Big Social Impact? Syed Abdul Samad   This case is featured as part of the Next Billion/WDI 2010 Case Writing ...
International Marketing Mini-Cases Collection John Branch   This ’bundle of case’ include: "Irbit Motorcycle Factory" "Sussex Chainl...
Inventory Gremlins Greg Miller   Can you practice basic accounting principles through an interesting stor...
Iowa Speedway: Determining Depreciable Life (A) David Wright   The Iowa Speedway was constructed in 2006 by the U.S. Motorsport Enterta...
Iowa Speedway: Determining Depreciable Life (B) David Wright   The Iowa Speedway was constructed in 2006 by the U.S. Motorsport Enterta...
Iowa Speedway: Determining Depreciable Life (C) - Key Takeaways David Wright   The Iowa Speedway was constructed in 2006 by the U.S. Motorsport Enterta...
IRC in Sierra Leone, The: The Path to Scale for an Alternative Microfranchising Model John Baker   This case is featured as part of the Next Billion/WDI 2010 Case Writing ...
Is Unilever Being Socially Responsible in Marketing Fair & Lovely, a Skin Whitening Cream? Aneel Karnani   Fair & Lovely, a brand of skin lightening cream owned by Unilever, is so...
Italian Crisis of January 2008, The William J. Streeter   This exercise describes the fiscal policy challenge faced by the Italian...
ITC e-Choupal 3.0 C.K. Prahalad   This case study is an in-depth analysis of ITC’s initiative to develop t...
IT-Enabled Services (A): Healthscribe Robert E. Kennedy   This mini-case is from the IT-Enabled Services Series. It is designed to...
IT-Enabled Services (B): Transworks Robert E. Kennedy   This mini-case is from the IT-Enabled Services Series. It is designed to...
IT-Enabled Services (C): GE Capital International Services Robert E. Kennedy   This mini-case is from the IT-Enabled Services Series. It is designed to...
IT-Enabled Services (D): Spectramind eServices Robert E. Kennedy   This mini-case is from the IT-Enabled Services Series. It is designed to...
IT-Enabled Services (E): Bechtel India Robert E. Kennedy   This mini-case is from the IT-Enabled Services Series. It is designed to...
IT-Enabled Services (F): Teleradiology Solutions, Inc.. Robert E. Kennedy   This mini-case is from the IT-Enabled Services Series. It is designed to...
Jaipur Foot: Challenging Convention C.K. Prahalad   With five and a half million amputees, there is an almost overwhelming n...
Jaipur Foot, The: Challenges in Leading a Free Service Organization Menaka Rao   Honorable Mention - 2014 NextBillion Case Writing Competition. D. R. Me...
Jaipur Rugs: Short Version C.K. Prahalad   The Jaipur Rugs case explores how a company can benefit the poor by conn...
Jamba Juice and the Foam Cup Andrew Hoffman   Environmental issues increasingly influence many aspects of business inc...
Job Crafting at Burt’s Bees Jane Dutton   Job designs are typically created by managers for employees. But employe...
Joe Stoddard: Medical Marketing and Personal Privacy Andrew Hoffman   Joe Stoddard just received a letter from his health care provider that h...
Joy to the World...through Software Development at Menlo Innovations Paul Clyde   Make mistakes faster. This slogan, and others like it, can be seen displ...
JuggleFrogs: Opening the Door to Reputable Tradespeople Veronica Velo   This case illustrates the development of a "dot-com" start-up in the dom...
Just Baked Inventory Management Eric Svaan   What’s better than a Just Baked cupcake? Nothing really, especially when...
Kaiser Permanente: Linking Renewable Energy and Healthcare Andrew Hoffman   Ramé Hemstreet, vice president for operations and chief sustainable reso...
Kellogg and Wilmar International: A Partnership Under Fire Andrew Hoffman   Kellogg Chief Sustainability Officer Diane Holdorf is facing a campaign ...
Kellogg’s Cereal Production Process Izak Duenyas   Kellogg Company, one of the largest cereal companies in the world, is st...
Kentucky Fried Chicken: Crisis Communication—Rat Trap! Glyn Atwal   An isolated rat infestation in a Kentucky Fried Chicken restaurant in Ne...
Kinder, Lydenberg, and Domini and Socially Responsible Investing Paul Godfrey   This case study tells the story of KLD Research & Analytics, which provi...
LanServe Corporation (A) William Lovejoy   This case explores the LanServe Corporation, a company that focuses on m...
LanServe Corporation (B) William Lovejoy   This case builds upon LanServe Corporation (A). LanServe, a company that...
Lattelecom: Flexible Benefits System Implementation Julie Felker   On the cold and sunny morning of January 10, 2012 Ingrida Rone, Human Re...
Launch Lens, The: 12 Questions to Bring Any New Business Idea into Clear Focus James D. Price   This note provides a framework for evaluating new business concepts. It ...
Laura Moore and the Center for Executive Woman Christie L. Nordhielm   Laura Moore, CEO of her own executive recruiting firm, Moore Associates,...
Leadership Crisis Challenge: Olick International Susan Ashford   Winner of the 2011 University of Michigan Provost’s Teaching Innovation ...
Leadership Crisis Challenge: Olick International (Video) Susan Ashford   Click on the Preview PDF icon above at right the free video. This video ...
Leadership Crisis Challenge: Pharmeck Susan Ashford   Winner of the 2011 University of Michigan Provost’s Teaching Innovation ...
Leadership Crisis Challenge: Pharmeck (video) Susan Ashford   Click on the Preview PDF icon above at right the free video. This video ...
Leadership Crisis Challenge: Polaris Cruise Lines Scott DeRue   Polaris Cruise Lines, a subsidiary of Constellation Cargo, Inc. — a glob...
Leadership Crisis Challenge: STAR Global Beverages & the AquaStar Crisis Susan Ashford   The 2015 Leadership Crisis Challenge places teams of students into roles...
Leadership Crisis Challenge: Timora International Susan Ashford   A $500-million boutique hotel company with a global presence, Timora Int...
Lean Process Improvements at Cleveland Clinic Izak Duenyas   This case study teaches students about lean process improvement projects...
Left Shoe Company: Profile Scott A. Moore   This is a concise profile of Left foot Company, the customized shoe busi...
LEGO® Products: Building Customer Communities Through Technology M.S. Krishnan   This case takes students through the evolution of LEGO’s business model ...
Lehman Brothers Robert J. Dolan   This informational case details the story of Lehman Brothers in the wake...
Lewis Stone Inc. William Lovejoy   Lewis Stone is a small, Midwestern company that manufactures plastic par...
LifeSpring Hospitals Aneel Karnani   This case study details LifeSpring Hospitals, a maternity hospital chain...
LivingHomes Andrew Hoffman   Awarded 3rd prize in the 2008 oikos Casewriting Competition Steve Glenn,...
LivingHomes (A) (VIDEO) Andrew Hoffman   This video accompanies the case "LivingHomes." It depicts a site install...
LivingHomes (B) (VIDEO) Andrew Hoffman   This video accompanies the case, LivingHomes. It is an interview with th...
Losing Face on Facebook Glyn Atwal   Casey Cook had been client services director at a Madison Avenue adverti...
Madras Cements, Ltd. C.K. Prahalad   A leading cement producer in southern India, Madras Cement is having tro...
Making a Market: eBay, StubHub, and Swaptree Robert J. Dolan   This case is comprised of three concise vignettes describing three diffe...
Managing Inventories Eric Svaan   This note introduces inventory concepts, tradeoffs involved in their man...
Maritime Transportation: The Global System of Shipping and Ports Ravi Anupindi   This conceptual note is focused on one of the most important aspects of ...
Market for Printing Plates in Libya, The: Case Study in International Business William J. Streeter   Managers of a European printing plate manufacturer must decide how to ha...
Martin Burt: A Conversation with a Social Entrepreneur Paul Godfrey   This case provides students with an in-depth interview with Martin Burt,...
Marvel Comics: From Stan Lee to Mickey Scott A. Moore   This profile describes Marvel Comics’ beginning as a small start-up, its...
Mass Production and Vertical Integration at Ford in the 1920s Robert E. Kennedy   This mini-case provides a concise description of Ford’s early history, h...
Maya Mountain Cacao: Optimizing Operations for Buyers and the Indigenous Ryan Strauss   Honorable mention in the 2015 Next Billion competition. Maya Mountain Ca...
MBAMGT 684 Social Enterprise & Poverty Alleviation Coursepack (UMass-Boston) WDI Publishing   This coursepack is for MBAMGT 684, Social Enterprise & Poverty Alleviati...
McDonald’s: Profile on Its Rise, Descent, and Return Scott A. Moore   This profile chronicles McDonald’s rise over 40 years, its sudden descen...
McDonald’s (A): McDonald’s Environmental Strategy Stuart Hart   McDonald’s Case (A) is the first piece in the McDonald’s case series. It...
McDonald’s (B1): The Clamshell Controversy Stuart Hart   McDonald’s Case (B1) is the second piece in the McDonald’s case series. ...
McDonald’s (B2): The Decision Stuart Hart   Case B2 is the third of part of the McDonald’s Case Series. It is a shor...
McDonald’s (C): Sustaining McDonald’s Environmental Success Stuart Hart   McDonald’s Case (C) is the fourth piece in the McDonald’s case series. I...
Medivice: An Exploration of Key Account Management John Branch   Medivice is an eight-part case about a small American medical device com...
Midco Pharmaceuticals William Lovejoy   This case follows Laura Milanes as she defines the problems facing Midco...
Middletown General Hospital Emergency Department Observation Unit Analysis William Lovejoy   This case uses the example of a Hospital’s Emergency Department to intro...
Molten Metal Technology (A) Andrew Hoffman   This case describes Molten Metal Technology’s beginnings and its new tec...
Molten Metal Technology (B) Andrew Hoffman   This case, the second in a series, describes Molten Metal Technology’s p...
Monsanto Company (A): Quest For Sustainability Stuart Hart   This case explores Monsanto’s sustainability-based strategy and subseque...
Monsanto Company (B): Quest For Sustainability Stuart Hart   Following two years of sustained controversy over its genetically modifi...
Monsanto Company (Spanish): Búsqueda de Sostenibilidad (A) Stuart Hart   Este caso explora la estrategia de negocios de la empresa Monsanto sigui...
Monsanto Company (Spanish): Búsqueda de Sostenibilidad (B) Stuart Hart   Después de dos años de controversia en relación a sus cultivos genéticam...
Moo Cluck Moo: Serving Up More Than the Minimum Wage Wayne Baker   Moo Cluck Moo owners Harry Moorhouse and Brian Parker never really thou...
Morgan Stanley: Positioning to Be the Sustainability Finance Leader Andrew Hoffman   It is five years since the Great Recession, and Morgan Stanley and its c...
Movirtu’s Cloud Phone Service: Funding a Base-of-the-Pyramid Venture Ted London   Who are the right investors for a for-profit company targeting the world...
Movirtu’s Cloud Phone Service (video): Funding a Base-of-the-Pyramid Venture Ted London   Click on the Inspection or Preview PDF icons at right to view the free v...
MPESO: Democratizing Finance in Nicaragua Rodrigo Cuestas   First-place winner of the 2015 Next Billion competition. Haroldo Monteal...
MSU Federal Credit Union, The: People Helping People Lynn Wooten   This short case is one of eight in a series of cases written for the Nex...
Muni Seva Ashram Paul Clyde   ...
Mushrooms as a Viable Product for Poverty Alleviation in Tanzania Geoffrey R. Archer   Honorable Mention - 2013 NextBillion Case Writing Competition. This case...
Naandi Foundation: Bringing Safe Water to India’s Villages and Communities Allen Hammond   This case follows the development of the Naandi Safe Water Program from ...
Naandi Foundation—Slide Deck: Bringing Safe Water to India’s Villages and Communities James Koch   This model requires Chief Operating Officer, Amit Jain, to develop a pro...
NAFTA Arrives at Maxwell Tomato Farms William J. Streeter   Having misjudged their level of risk, a family must deal with the implic...
Nanocerox Thomas C. Kinnear   Nanocerox is a start-up company based in Ann Arbor, MI, that provides na...
Narayana Nethralaya: Expanding Affordable Eye Care G Shainesh   The Karnataka Internet-assisted Diagnosis of Retinopathy of Prematurity ...
Natural8 Ltd.: Science, Beauty and Nature All in One Lipstick Veronica Velo   This case discusses the story of a new beauty product, Natural8, a lipst...
Net Impact of NetSuite Case, The Christie L. Nordhielm   Zack Nelson, President and CEO of NetSuite, is looking to expand his bus...
New Emerging Market Multinationals, The: Four Strategies for Disrupting Markets and Building Brands Rajeev Batra   This book was selected as the Best Business Book of the Year for 2012 in...
New Technologies and Financial Communications: The Opportunities and Risk of Social Media and Other Online Tools for Investor Relations Greg Miller   A slew of information technologies have emerged in recent years with the...
Next Generation Business Strategies for the Base of the Pyramid: New Approaches for Building Mutual Value Ted London   During the last decade, first-generation "Base of the Pyramid" (BoP) ven...
NextBillion 2011 Case Writing Competition Winners: Case Studies in Social Enterprise and BoP Scott A. Moore   Winners of an academic business case competition co-sponsored by the Wil...
NextEra Energy Andrew Hoffman   Rick Anderson, senior director of NextEra’s Green Marketing Group, is cr...
NIKEiD: Profile Scott A. Moore   This is a concise profile of NIKEiD, Nike’s customized product line. It ...
Note for Students on Case Preparation and Analysis Robert E. Kennedy   This note is an overview for students on how to prepare for the case met...
Note on Advertainment: Fusing Advertising and Entertainment Cristel Russell   This note on the $6 billion advertainment industry outlines how product ...
Note on Applying Design Thinking to Your Social Venture Moses Lee   Today, most innovative and high-impact social ventures operating at the ...
Note on Balance of Payments: How and Why It All Adds Up William J. Streeter   Alarm and confusion regarding balance of payments and the United States’...
Note on Balance of Payments—Slide Deck: How and Why It All Adds Up William J. Streeter   Alarm and confusion regarding balance of payments and the United States’...
Note on Building a Successful Startup Management Team: 12 Keys James D. Price   The vast majority of all viable new inventions or business ideas never m...
Note on Building Shareholder Value by Commercializing Corporate Innovation James D. Price   The vast majority of all viable new inventions or business ideas never m...
Note on Business Model Innovation: It Can Be as Critical to New-Business Success as Technology Innovation James D. Price   Surprisingly, the dominant competitor that eventually surfaces in many i...
Note on Capitalization Tables for New Ventures: Figuring Out How Much Money Your Startup Needs, When You Should Raise It, and How Much It Will Cost James D. Price   This note introduces students to the concept of capitalization tables. I...
Note on Corporate Social Responsibility: A Debate Aneel Karnani   This note is a summary of the articles originally published in the Winte...
Note on Corruption in International Business (A) Robert E. Kennedy   This note focuses on corruption in international business. It defines co...
Note on Corruption in International Business (B) Robert E. Kennedy   This note focuses on corruption in international business. It defines co...
Note on Developing Financial Projections for Startups and Growth Businesses James D. Price   Prospective investors in startups and growth businesses expect to review...
Note on Digitization and its Effects Scott A. Moore   The purpose of this note is to provide some insight about the change fro...
Note on Economic Variation Across Firms Robert E. Kennedy   This note is intended to provide insights into variation across firms an...
Note on Exploring the Value Chain of Branded Fashion Goods Scott A. Moore   This note profiles two companies--Gap Inc. and Deckers Outdoors Corp--wi...
Note on Google AdWords Scott A. Moore   This profile describes Google AdWords, which offers advertisers placemen...
Note on Life-Cycle Analysis Stuart Hart   This note gives a general overview of Life-cycle analysis (LCA). As corp...
Note on Linear Programming: A Brief Overview Roman Kapuscinski   In some situations, the available resources are adequate to carry out th...
Note on Managing Investor Due Diligence When Raising Capital for an Early-Stage Business James D. Price   This note provides two items that entrepreneurs and start-up teams will ...
Note on Managing the Value Chain: Governance, Location, and Firm Scope Decisions Robert E. Kennedy   This note explains the considerations involved in determining a firm’s v...
Note on Nation Branding Rajeev Batra   This conceptual note gives students a brief overview of the emerging fie...
Note on Organizational Architecture for International Operations: Structure Follows Strategy William J. Streeter   This conceptual note describes choices for organizational structure base...
Note on Organizational Resilience: Harnessing Potential in the Face of Adversity Kathleen M. Sutcliffe   Resilience, while often used to describe individuals who have overcome h...
Note on Prahalad and Krishnan’s The New Age of Innovation Scott A. Moore   In The New Age of Innovation, C.K. Prahalad and M.S. Krishnan, professor...
Note on Project Management Jim Reece   Whether you are constructing a new building, installing a new computer, ...
Note on Sensing Opportunity Robert J. Dolan   The majority of new product ideas never make it to market. This note is ...
Note on Setting the Scope of Your Business Scott A. Moore   The purpose of this note is to consider the decisions that firms’ leader...
Note on Strategies and Tools for Developing Cultural Intelligence: Bridging in a Globalizing World Jeffrey Sanchez-Burks   Globalization has significantly changed the environment for doing busine...
Note on Technological Advances and the Movie Experience in the U.S. Scott A. Moore   This note chronicles the technological advances in the American movie in...
Note on the Company Paragraph: A Key Component of Successful Positioning James D. Price   An undervalued but crucial component of a business’s integrated communic...
Note on the Decline of the “Big Three” U.S. Auto Producers Robert E. Kennedy   GM, Ford, and Chrysler, the “Big Three” of the U.S. automotive industry,...
Note on the Elevator Pitch: A Brief, Verbal Overview of Your Startup Business James D. Price   The brief, verbal, executive overview of the startup business – the so-c...
Note on The Global Business Environment Robert E. Kennedy   This note describes the historical, present day, and projected future of...
Note on the Global Middle Class Robert E. Kennedy   Rapid economic growth in India, China, and other developing nations in t...
Note on the McDonald’s Environmental Cases Stuart Hart   This note, which is intended to accompany the McDonald’s case series, gi...
Note on the Role of Subsidies in a Market Economy, The Ted London   A review of the topic of subsidies yields a wide range of perspectives. ...
Note on the Secrets of Entrepreneurial Success James D. Price   Entrepreneurship is an increasingly popular career path – for young adul...
Note on the Services Shift: Managing the Global Sourcing of Services Robert E. Kennedy   Most business people, pundits, and politicians in the U.S. and other dev...
Note on the Significance of a Piggy Bank: Relearning Lessons We’ve Forgotten Michael Costello   It’s easy to forget childhood lessons. This is the story of how Purina, ...
Note on the Use of Solver in Excel Roman Kapuscinski   Solver also allows for inclusion of various constraints (e.g., available...
Note on the Value Chain: A Framework for Analyzing Firm Activities Robert E. Kennedy   This note is an adaptation for classroom use of Chapter 2 of "The Servic...
Note on the Value Proposition and Business Models Robert J. Dolan   This note introduces students to what a Value Proposition is. It walks s...
Note on The Venture Presentation: How to Successfully Position Your Startup with Investors & Strategic Partners James D. Price   As an entrepreneur or start-up CEO, once you get your foot in the door w...
Note on the Venture Value Chain: A Conceptual Framework for Building Successful New Businesses James D. Price   This note introduces the Value Venture Chain (VVC) model, which applies ...
Note on Theories of Strategic Trade: Beyond Comparative Advantage Robert E. Kennedy   The so-called New International Economics (alternatively, Strategic Trad...
Note on Trade and Comparative Advantage Robert E. Kennedy   Whether nations benefit from trade is a question that has been passionat...
Note on Understanding Balance of Payments Robert E. Kennedy   National governments keep track of financial flows into and out of their...
Note on Understanding Exchange Rates Robert E. Kennedy   In today’s global economy, exchange rates have a significant influence o...
Note on Using the Venture Quotient to Manage Early-Stage Business Risk: What’s Your VQ? James D. Price   Building a brand new business from scratch is fraught with peril. Yet ir...
Note on Variability, Buffers, and Inventory William Lovejoy   Most production systems are faced with the problem of variability. Custo...
Note on Waiting Lines: Variability, Utilization, and Inventory Eric Svaan   Have you ever stepped into line at the grocery store and wondered how lo...
Note on Waiting Lines—spreadsheet: VUT Equation for General Distribution--Queue Length Formula Eric Svaan   Ever stepped into line at the grocery store and wondered how long you wo...
Note on What Corporations Can Learn From Entrepreneurs: Applying Startup Skills to Accelerate Corporate Innovation James D. Price   It’s fair to say that many large, established organizations tend not to ...
Note on Writing a Winning Business Plan: The Springboard for Successful Startups, Corporate Ventures, and Growth Businesses James D. Price   While for most people, the business plan conjures images of entrepreneur...
Note on Writing an Effective Syllabus WDI Publishing   The note provides you with the tools to start building a thorough and us...
Open Book Finance Ryan Smerek   This case outlines the origins of Open Book Finance, its core elements, ...
Operation Asha: Effective, Efficient and Scalable Model for Tuberculosis Treatment Ravi Anupindi   The year was coming to a close, and the founders of Operation ASHA (OpAS...
Oxfam’s "Make Trade Fair" Campaign Against Starbucks Christie L. Nordhielm   Oxfam and a coalition of allies asked Starbucks to sign an agreement to ...
Oz TV Izak Duenyas   This year, television service provider Oz TV’s financial figures are tro...
Partnership for Katine Village: AMREF & The Guardian Newspaper Christie L. Nordhielm   AMREF (African Medical and Research Foundation) is an NGO working on hea...
Patagonia: Encouraging Customers to Buy Used Clothing (A) Andrew Hoffman   How do you make money when you tell your customers ’don’t buy our stuff ...
Patagonia: Encouraging Customers to Buy Used Clothing (B) Andrew Hoffman   How do you make money when you tell your customers ’don’t buy our stuff ...
PepsiCo & Coca-Cola Company: Vertical Integration Aneel Karnani   In 2009, Pepsi acquired its two largest franchised bottlers. Six months ...
Perdue Farms Inc.: Antibiotic Use in Hatcheries Andrew Hoffman   With increasing attention from consumers surrounding food safety and pub...
Petro Refinery: Product Mix Optimization Izak Duenyas   Petro Refinery LLC, a crude oil refinery, faces an issue common in many ...
PG&E: Hanging on to a Ray of Hope Andrew Hoffman   Pacific Gas & Electric is the second-largest investor-owned utility in t...
Pink Tax: Gender and Other Price Discrimination Factors Aradhna Krishna   Diana Kelly is the brand manager for a company that has a new cream that...
Pink Tax: Price Discrimination and Product Versioning Exercises Aradhna Krishna   These exercises can be used in courses covering pricing strategy, segmen...
Plante & Moran: All You Really Need to Know Lynn Wooten   This short case is one of eight in a series of cases written for the Nex...
Power of a Calling (A), The: Insights from Joseph’s Journey Valerie Myers   This case was originally published as "Calling and Talent Development: N...
Power of a Calling (B), The: Our Better Natures Valerie Myers   This continuation of "The Power of a Calling" series looks at Joseph’s a...
Power of a Calling (C), The: Legacy Valerie Myers   This last edition of "The Power of a Calling" series looks at the legacy...
Pricing Games: Sony PlayStation and Microsoft Xbox Valerie Y. Suslow   Economic game theory can be a tedious and difficult concept, but it does...
Process Measures: Basic Concepts and Definitions Eric Svaan   This note describes and defines concepts used by operation management pr...
Procter & Gamble’s PUR Purifier of Water: How Global Corporate Philanthropy Builds Shareholder Value Carol Seagle   Over the last ten years, Procter & Gamble has helped to distribute over ...
Profile of Enron: The Rise and Fall Scott A. Moore   In 1999, Enron was the #1 company in innovation and quality of managemen...
Profile of Kodak: From Film to Digital Photography Scott A. Moore   Kodak has been a leader in convenient and cutting edge products for many...
PT Kizone A: Adidas Battles Allegations of Shirking Responsibility to Workers Ravi Anupindi   This case explores social responsibility in the extended supply chain lo...
PT Kizone B: Adidas Battles Allegations of Shirking Responsibility to Workers Ravi Anupindi   This case is a follow-up to the PT Kizone A case. In the case, U-M Presi...
Quality Management Concepts and Basic Tools Eric Svaan   This note serves as a broad introduction to the area of quality manageme...
Quicken Loans: An Enduring Entrepreneurial Spirit Lynn Wooten   This short case is one of eight in a series of cases written for the Nex...
Rainforest Expeditions: Planning for the Future Gautam Kaul   2004 marked the 15th anniversary of the founding of the ecotourism compa...
Raising Money?: Better Have an Investment Thesis and Be Able to Pitch It! Tom Porter   "Raising Money?" is an exercise for developing an effective investment ...
Range Resources: A Commitment to Transparency Steve Percy   John Pinkerton, CEO of natural gas company Range Resources, must conside...
Recycling at Keurig Green Mountain: A Brewing Problem Andrew Hoffman   Monique Oxender, chief sustainability officer for Keurig Green Mountain ...
Reforming Mandaue City: The Struggle to Implement a Performance Governance System Robert Klitgaard   The new mayor of Mandaue, the Philippines, Jonas Cortes is faced with a ...
REI Rentals Damian Beil   Kirk Myers, REI’s manager of corporate social responsibility (CSR), has ...
Remanufacturing at Cummins, Inc. Brian Talbot   Cummins is one of the world’s largest manufacturers and remanufacturers ...
Remembering the Rana Plaza Workers: Change or Status Quo? Mark Heuer, Ph.D.   The eight-story Rana Plaza garment factory has just collapsed in Dhaka, ...
Renewable Energy at the National Aquarium Jeremiah Johnson   Christina Gomez, energy and sustainability manager for the National Aqua...
Restructuring the International Activities of Clayton Electronics Company William J. Streeter   Clayton is an electronics company with a strong international component....
Rimi Latvia: Growing (Store?) Managers Faster Julie Felker   The Rimi case underscores the difficult recruitment and retention landsc...
Ruby Cup: A Delicate Balance for Ruby Cup: Profitability and Sustainability at the Base of the Pyramid Aneel Karnani   Ruby Cup explores the challenges of creating marketing, pricing, sales, ...
Runa: Creating Value in the Amazon Lindsey Hiebert   Third-place winner of the 2015 Next Billion competition. The hybrid orga...
Russell Athletic Tries to Keep the Shirt on Its Back (A) Brian Talbot   Russell Athletic, one of the University of Michigan’s primary providers ...
Russell Athletic Tries to Keep the Shirt on Its Back (B) Brian Talbot   This case involves a recent labor rights controversy surrounding Russell...
Samitivej Hospital: Medical Tourism in Thailand John Branch   The Bangkok, Thailand-based Samitivej Hospital was launched in 1979 to s...
SC Johnson and the Greenlist Backlash Andrew Hoffman   This case examines SC Johnson’s development of the environmentally focus...
SC Johnson and the Greenlist Opportunity Stuart Hart   SC Johnson, a leading consumer products goods company, developed a paten...
Schaeffler: Opportunities in Peru? John Branch   Schaeffler Technologies AG and Co. HG is a leading manufacturer of beari...
Sealed Air Corporation: The Road From 1980-2000 Robert J. Dolan   This mini-case is an update to "Sealed Air Corporation", a case publishe...
Selling Health: Hindustan Lever and the Soap Market C.K. Prahalad   Around the world, 2.2 million people die from diarrheal disease every ye...
Serious Play at the Make-A-Wish-Foundation Adam Grant   This case explores the benefits and challenges of creating and sustainin...
Service Excellence Cases 2013 (University of Victoria Coursepack) WDI Publishing   This coursepack is for the course "Competing Through Service Excellence"...
Services Shift, The: Seizing the Ultimate Offshore Opportunity Robert E. Kennedy   If you’re an active manager in the first decade of the twenty-first cent...
Sherwin Williams: Splashing Into the Low VOC Paint Market Andrew Hoffman   In late 1996, Sherwin-Williams CEO John Breen sat at his desk, preparing...
Six Flags Robert J. Dolan   This case is about Six Flags, a national theme park chain, as its CEO, M...
Small Parts, Big Problems: Fastener Management at American Turbochargers, Inc. Dr. Gunter Dufey   In an extremely competitive market, ATI had to keep costs as low as poss...
SMART: Global Urban Mobility Solutions Nigel Melville   SMART works to develop more efficient, environmentally and socially sust...
Snapple Beverages Robert J. Dolan   How do you blow a $1.7 billion merger? You buy a company with a popular ...
Social Entrepreneurship Module Paul Godfrey   This module uses a series of six cases surrounding three examples of soc...
South Pacific Business Development Foundation, The: Fighting Poverty in Fiji Philip Powell   Second Place Winner of the NextBillion 2011 Case Writing Competition SPB...
Southwest Airlines’ Nonstop Culture: Flying High with Transparency and Empowerment Wayne Baker   Southwest Airlines has defied gravity as a leading domestic airliner wit...
Sproxil: Saving Lives Through Technology and Social Enterprise Dr. Prashant Yadav   Ashifi Gogo, founder and CEO of Sproxil, wants to scale his mobile produ...
Spry Chewing Gum: Blowing Bubbles in a Competitive Market John Branch   Containing the key ingredient, xylitol, Spry® Chewing Gum creates an unw...
Stonewall Community Foundation: Increasing Awareness and Donations Christie L. Nordhielm   This case follows Bill Mattle, the executive director of the Stonewall C...
Strategies for Sustainable Development Course Andrew Hoffman   The Strategies for Sustainable Development course is comprised of seven ...
Strategies for Sustainable Development—Module 1: Sustainability and the Regulatory Environment Andrew Hoffman   This is the first of seven modules in the Strategies for Sustainable Dev...
Strategies for Sustainable Development—Module 2: New Sustainable Consumer Segments Andrew Hoffman   This is the second of seven modules in the Strategies for Sustainable De...
Strategies for Sustainable Development—Module 3: External Pressures and Social Change Agency Andrew Hoffman   This is the third of seven modules in the Strategies for Sustainable Dev...
Strategies for Sustainable Development—Module 4: New Markets in Developing Countries and Base-of-the-Pyramid Andrew Hoffman   This is the fourth of seven modules in the Strategies for Sustainable De...
Strategies for Sustainable Development—Module 5: Hybrid Organizations and New Business Models Andrew Hoffman   This is the fifth of seven modules in the Strategies for Sustainable Dev...
Strategies for Sustainable Development—Module 6: Mainstream Companies and New Business Models Andrew Hoffman   This is the sixth of seven modules in the Strategies for Sustainable Dev...
Strategies for Sustainable Development—Module 7: Venture Capital and Energy Efficiency Andrew Hoffman   This is the seventh module of the Strategies for Sustainable Development...
Strategy Fall 2012 Coursepack WDI Publishing   This coursepack is for BADM 4801, Section 10 taught by Professor Smita K...
Subsidies in Base-of-the-Pyramid Venture Development Ted London   Though there is limited literature on the role of subsidies in venture d...
SughaVazhvu: An Affordable and Accessible Model for Last Mile Healthcare Paul Clyde   Zeena Johar started SughaVazhvu in 2009 to provide better healthcare to ...
Supplier Selection at Casturn Systems (A) Damian Beil   Miguel Haro, director of Control Systems in Casturn’s Transmission Divis...
Supplier Selection at Casturn Systems (B): Strategic Implentation of Electronic Reverse Auctions Damian Beil   Despite initial concerns about the electronic reverse auction process, C...
Supplier Sustainability at Fiat Chrysler Automobiles: Assessing All Tiers Christopher White   Fiat Chrysler Automobiles (FCA) Sustainability Director Bill Hall and hi...
Supply Chain Risk Management at Cisco: Response to H1N1 Ravi Anupindi   Cisco’s story will expose students to supply chain risk management (SCRM...
Supply Chain Risk Management at Cisco (VIDEO): Response to H1N1 Ravi Anupindi   In this companion to the Cisco case regarding the company’s response to ...
Sussex Industries: New Products or New Markets? John Branch   Both the U.S. Navy and U.S. Air Force have decided to nix their longstan...
Sustainability at Detroit Edison: Using Natural Gas as a Transition Fuel Owen Q. Wu   Electric utility companies have been at the forefront of the sustainable...
Sweetest Business of Nestle Venezuela, The: El Dulce Negocio Deborah Mendez   This is the Next Billion/WDI 2010 Case Writing Competition Winner. This ...
SwitchCo A: Implementing Tools and Analytics for Manufacturing Improvements Eric Svaan   The presentation by a student intern team from the Tauber Institute for ...
SwitchCo B: Implementing Tools and Analytics for Manufacturing Improvements Eric Svaan   A Tauber student intern team worked on-site in an Eestron factory. Their...
Taking a Bite Out of Apple: Labor Rights and the Role of Companies and Consumers in a Global Supply Chain Andrew Hoffman   An NPR report, which uncovers labor-camp-like working conditions at Appl...
Taking a Bite Out of Apple (Spanish Translation): Labor Rights and the Role of Companies and Consumers in a Global Supply Chain (Spanish) Andrew Hoffman   This case is the Spanish translation of “Taking a Bite Out of Apple: Lab...
Tandus 2010: Race to Sustainability (A) Mark Milstein   This case describes the strategic and environmental challenges at Tandus...
Tandus 2010: Race to Sustainability (B) Mark Milstein   This case describes the strategic and environmental challenges at Tandus...
Targeting Malaria: Comparing Charity and Social Marketing-Based Approaches Ted London   In Africa, the usage of insecticide treated bed-nets (ITNs) has shown to...
Targeting Malaria (VIDEO): Jacqueline Novogratz Talk Ted London   This video accompanies the case "Targeting Malaria: Comparing Charity an...
Targeting the Unbanked: Mzansi at Standard Bank Paul Clyde   This case explores the different formal and informal financial instrumen...
Tata Consultancy Services: Global Talent Leverage C.K. Prahalad   Tata Consultancy Services (TCS) is a top Indian software services and co...
Tata Motors: A Profile of the Tata Nano Robert J. Dolan   This is a profile of Tata Motors, a division of The Tata Group, and thei...
Tea and Sustainability at Unilever: Turning Over a New Leaf (A) Andrew Hoffman   Michiel Leijnse, global brand development director of Lipton Tea, faces ...
Tea and Sustainability at Unilever: Turning Over a New Leaf (B) Andrew Hoffman   Unilever has successfully rolled out an initiative to sustainably source...
TechnoServe: Cashing in on Cashews Aneel Karnani   In the mid-1970s, Mozambique was the world’s leading cashew nut producer...
TerraCycle: Turning Trash into Cash Stuart Hart   TerraCycle was founded in 2002 by Tom Szaky, a 20-year-old Princeton Uni...
The Clean Hands Company: Market Selection John Branch   Raymond Johnson is convinced that he has a solid product offering in the...
The Clorox Company Goes Green Andrew Hoffman   Finalist and 3rd Place winner in the 2011 Oikos Casewriting Competition....
The Y in Google: Attracting and Retaining the Millennials Lynn Wooten   This short case is one of eight in a series of cases written for the Nex...
Theo Chocolate: How Far Should Fair Trade Go? Andrew Hoffman   Joe Whinney, founder and CEO of Seattle, Washington-based Theo Chocolate...
Toll Brothers Scott A. Moore   Toll Brothers has lost focus on what it does best. This is the surprisin...
Travelers Insurance: Focusing on Climate Change and Natural Catastrophe Risk Andrew Hoffman   The dilemma Evan Blue faces stems from a report by sustainability advoca...
Trojan UV WDI Publishing   Russel Wisselink, a Senior Buyer for Trojan Technologies in London, Onta...
U.S. Farm Bill: Balancing Hypoxia-Related Interests Greg Bond   It is 2013 and the U.S. Farm Bill is up for a vote. Senate staffer Sally...
Uber and the Sharing Economy: Global Market Expansion and Reception Andrew Hoffman   Alexander Cooper is gearing up to lead an expansion strategy for the scr...
Uber Technologies, Inc.: Global Strategies, Local Challenges Surinder Batra   Uber is controversial everywhere it goes. The company has been banned in...
Uganda Venture: A Sustainable Microcredit Initiative Sujit Sur   Uganda Venture,a social enterprise working toward alleviating poverty, b...
Understanding Exchange Rates Quiz (A) Robert E. Kennedy   This multiple choice quiz accompanies the conceptual note, Understanding...
Understanding Exchange Rates Quiz (B) Robert E. Kennedy   This multiple choice quiz accompanies the conceptual note, Understanding...
Understanding Exchange Rates Quiz (C) Robert E. Kennedy   This multiple choice quiz accompanies the conceptual note, Understanding...
Understanding Exchange Rates Quiz (D) Robert E. Kennedy   This multiple choice quiz accompanies the conceptual note, Understanding...
Understanding Exchange Rates Quiz (E) Robert E. Kennedy   This multiple choice quiz accompanies the conceptual note, Understanding...
Understanding Macauley Duration: A Simple Explanation of a Complex Financial Concept Sanjeev Kumar   This pedagogical note offers a clear way to teach Macauley Duration, a f...
United Care Philanthropy Exchange: A Social Innovation for Economic Development in India Sonia Mehrotra, Phd   United Care Development Services United Care (UC) is a not-for-profit or...
Unnati: Sustaining Value in the Agricultural Sector of Rural India Dr. Lubna Nafees   Akshamaala was designed to provide information and communication technol...
Valassis: Nurturing a Team-Oriented Environment Lynn Wooten   This short case is one of eight in a series of cases written for the Nex...
Village Capital: Using Peer Support to Accelerate Impact Investing Peter Roberts   First Place Winner of the NextBillion 2011 Case Writing Competition Bob ...
Vision Correction in the Developing World Aneel Karnani   This case is about a major unmet social need: vision correction. Even th...
VisionSpring: A Lens for Growth at the Base of the Pyramid Ted London   Awarded 1st place in the 2008 oikos Casewriting Competition VisionSpring...
VisionSpring (VIDEO) Ted London   This video accompanies the case VisionSpring: A Lens for Growth at the B...
Vizury: Empowering the Digital Customer Relationship Jayanthi Ranjan   Chetan Kulkarni is looking to the future for his company, Vizury. The di...
Vodafone Egypt and the Arab Spring: When Government and Business Collide Andrew Hoffman   This case centers around Vodafone Egypt and its role in the political in...
Voices of the BoP (VIDEO): CARE India & PEACE Ted London   View video. This video accompanies the case Global Seeds to Village Farm...
Volkswagen's Clean Diesel Dilemma Andrew Hoffman   Martin Winterkorn, CEO of Volkswagen Group, has just been notified that ...
Voluntary Producer Responsibility: Carton Packaging Recycling in U.S. Ravi Anupindi   This case tackles the issue of recycling of poly-coated beverage cartons...
Volvo: Finding True Value in the Electric Bus Market Andrew Hoffman   Birgit Skarsgard, head of sustainability and public affairs at Volvo Gro...
Voxiva: Minimizing the spread of AIDS C.K. Prahalad   Peru’s struggle in the early 1990s to control a cholera outbreak took ye...
Walmart and USAID: The Evolution of a Global Cross-Sector Partnership Ted London   This case was written for Wal-Mart Stores, Inc. by the William Davidson ...
Webinar Slide Deck: Case Study Development—Protagonist, Decision Point, and Teaching Objectives WDI Publishing   A free slide deck presentation from the Nov. 6, 2012 WDI Publishing webi...
Webinar Slide Deck: Case Teaching & Case Writing for Business Education WDI Publishing   This is the slide deck presentation used in the 2.1.2012 webinar "Case T...
Webinar Slide Deck: Case Writing: Selecting a Topic/Developing Objectives WDI Publishing   This is the slide deck presentation from the June 21, 2012 webinar entit...
Webinar Slide Deck: Top 4 Mistakes Case Teachers Make WDI Publishing   This is a free slide deck presentation from the September 27, 2012 webin...
Wessex Power Technology Ltd. Veronica Velo   Wessex Power Technology Ltd. offers sales and marketing services to over...
Western Union Company: A Case for Global Expansion Patricia Loubeau   The Western Union Company is the largest US-owned provider of money tran...
Weyerhaeuser Company: The Next 100 Years Stuart Hart   Weyerhaeuser is the world’s largest private owner of standing softwood t...
What is the Case Method? WDI Publishing   This note is available FREE of CHARGE; click the product preview pdf and...
What Is Water Worth?: Nestlé Walks a Fine Line Andrew Hoffman   Paul Bulcke, CEO of Nestlé S.A., is confronted with an Internet firestor...
Whole Foods: What Now? Christie L. Nordhielm   This case and accompanying simulation follow Whole Foods, a supermarket ...
Whole Foods Market: A Luxury Grocer in Detroit? Andrew Hoffman   Whole Foods has successfully rolled out a new store in a low-income neig...
Women Entrepreneurs in Rwanda: Banana Wine by Coproviba Etienne Musonera   This case was written for a class in the Goldman Sachs 10,000 Women Init...
Women Entrepreneurs in Rwanda: Banana Wine by Coproviba—Kinyarwanda-language version Etienne Musonera   This is the Kinyarwanda-language version of the case was written for a c...
Women Entrepreneurs in Rwanda: Loans and Banking--NYINAwaJAMBO--Kinyarwanda version Etienne Musonera   This Kinyarwanda-language version case was written about an alumnus of t...
Women Entrepreneurs in Rwanda: Loans for the Lumberyard Etienne Musonera   This case was written about an alumnus of the Goldman Sachs 10,000 Women...
Woodmaster: Developing a Distribution Channel John Branch   Subit Singh, export manager of Woodmaster, wants to enter the American m...
World of Warcraft Christie L. Nordhielm   Since its debut 2004, Blizzard Entertainment’s blockbuster game World of...
Your Global Footprint Ilan Alon   This exercise was developed for students to see their personal “footprin...
Zingerman’s Community of Businesses: A Recipe for Building a Positive Business Wayne Baker   Over the years, Zingerman’s Community of Businesses (ZCoB) has regularly...
Zingerman’s Community of Businesses: Broad-Based Ownership, Governance, & Sustainability Wayne Baker   This case is about Zingerman’s decision in 2013 to migrate toward broad-...
Zingerman’s Community of Businesses: New Business Development Wayne Baker   Zingerman’s co-founders Ari Weinzweig and Paul Saginaw have a non-tradit...
Zingerman’s Community of Businesses (VIDEO) Wayne Baker   The Zingerman’s Community of Businesses video is not to me missed. It co...
Zipcar, Inc. Robert J. Dolan   Though Zipcar’s cost-effective approach to car ownership is known for be...
Ziqitza Healthcare Limited: Scaling Emergency Medical Services Across India Venkataramani Srivatsan   This case is featured as part of the Next Billion/WDI 2010 Case Writing ...
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