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GoodBelly Epilogue (Video)
Product Type: Audio/Video  Publication Date: 10/2012  Product ID#: 1-429-291  Length: 9minutes

Core Disciplines: Business Statistics; Leadership/Organizational Behavior; Operations Management/Supply Chain

TEACHING NOTE: None

DESCRIPTION: Click on the Preview PDF icon above to view the free video. 2011 Ross MBA Caroline Dickerson shares her research experience from her internship at GoodBelly. Caroline was tasked with identifying the impact of their in-store demo program. Through regression analysis she assisted GoodBelly in studying their current program. As a result of her findings, GoodBelly made adjustments to their program that ultimately resulted in a significant sales lift for their product.

Secondary Tags: Business and Society; Innovation
Sales Rank: #451


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