DESCRIPTION: TerraCycle was founded in 2002 by Tom Szaky, a 20-year-old Princeton University dropout. The company’s flagship product, TerraCycle Plant Food, is liquefied worm poop made from worm-processed organic waste and packaged in reused soda bottles, many of which are collected in fund raising efforts by school children and non-profit groups.
This case study can be used to:
- Introduce the concept of eco-capitalism and the triple bottom line business model.
- Introduce the concept of upcycling, and its differences in comparison to recycling.
- Discuss TerraCycle's business model and growth strategy and its “branded waste” strategy.
- Identify TerraCycle's core competency.
Secondary Tags: Consumer Products; Government & Policy; Innovation; Manufacturing
Sales Rank: #229