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Kellogg’s Cereal Production Process
Product Type: Exercise  Publication Date: 06/2011  Product ID#: 1-429-164  Length: 9pages

Core Disciplines: Operations Management/Supply Chain

TEACHING NOTE: Available to Registered Educators. Please login to view it.

DESCRIPTION: Kellogg Company, one of the largest cereal companies in the world, is struggling with inefficient production flows. The popular Raisin Bran and Frosted Flakes cereals are produced on the same production line. The process is often starved of cereal, which is costing Kellogg thousands of dollars every day in lost revenue. John A. Bryant, Kellogg’s chief executive officer, must come up with a viable solution before next week’s board meeting. This simple production process shows how complications can arise when a resource requires setup time.

TEACHING POINTS: 

    After discussing this case, students will be able to:
  • Recognize the role that fixed costs and setup times play in causing inventory build-up.
  • Recall that when significant setups (or changeovers) exist, adding products to a product line will result in nonlinear increases in inventory and holding costs.
  • Determine the optimal batch size or setup (changeover) time that will avoid inventories and delays.

Secondary Tags: Business and Society; Innovation
Sales Rank: #451


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