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Russell Athletic Tries to Keep the Shirt on Its Back (B)
Product Type: Mini-Case  Publication Date: 01/2010  Product ID#: 1-429-010  Length: 4pages

Core Disciplines: Emerging and Developing Economies; Ethics; International Business; Leadership/Organizational Behavior; Sustainability

TEACHING NOTE: None

DESCRIPTION:  This case involves a recent labor rights controversy surrounding Russell Athletic, one of the University of Michigan’s primary providers of collegiate athletic clothing. Russell had been a trustworthy and responsible supplier to the University for years, but the committee was very concerned about Russell’s decision to close a manufacturing facility in Honduras, a move that had received severe condemnation from some labor rights groups. The B case updates students on the February 9, 2009 action taken by the University of Michigan’s President’s Advisory Committee on Labor Standards and Human Rights.

TEACHING POINTS: 

    After discussing this case study, students will be able to:
  • describe a labor rights controversy surrounding Russell Athletic,
  • analyze potential courses of action the University might take,
  • assess the role of the University in makig decisions about its brand.

Secondary Tags: Change Management; Crisis Management; Customer Relationship Management; Globalization; Outsourcing
Sales Rank: #451


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