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Creative Calligraphy Invitations:
A Process Analysis
Product Type: Exercise  Publication Date: 11/2009  Product ID#: 1-428-837  Length: 4pages

Core Disciplines: Entrepreneurship & Innovation; Operations Management/Supply Chain; Strategy & Management; Sustainability

TEACHING NOTE: Available to Registered Educators. Please login to view it.

DESCRIPTION: You and your roommate are launching a calligraphy business out of your two-bedroom apartment. Will this business be profitable? That is the question students evaluate with “Creative Calligraphy Invitations (CCI).” CCI creates one-of-a-kind handwritten invitations, which are in high demand for weddings, holidays, parties, and corporate functions. Calligraphy requires special talent, but the company’s business operations are fairly simple. Students analyze CCI’s business operations to identify the bottleneck—the step that is the slowest or has the least capacity.

TEACHING POINTS: 

    After discussing this case study, students will be able to:
  • Map a value chain
  • Identify bottlenecks and their effect on throughput rate
  • Identify the critical path and its effect on flow time
  • Recognize value-added activities
  • Calculate the financial consequences of delays, especially the internal costs of delays and opportunity loss due to time-sensitive demand

Secondary Tags: Consumer Products; Customer Relationship Management; Innovation; Manufacturing
Sales Rank: #451


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