DESCRIPTION: Following two years of sustained controversy over its genetically modified crops and its plans for the future of biotechnology in agriculture, Monsanto must face the significant failure of a planned merger and a plummeting stock price. With market growth stagnant and strong public disapproval Monsanto must determine the path into the future for its life sciences division.
This case study can be used to:
- Explore the concept of sustainability and the specific challenges confronting the agricultural sector;
- Identify the strengths and weaknesses of Monsanto's sustainability-driven corporate strategy, in terms of both developing and industrialized economies;
- Demonstrate the escalating importance of broad-based stakeholder engagement and the growing power of civil society;
- Discuss the process by which a strategic vision is conceived, communicated, and institutionalized.
Secondary Tags: Business and Society; Consumer Products; Culture; Customer Relationship Management; Government & Policy; Manufacturing
Sales Rank: #451