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Expanding the Playing Field:
Nike’s World Shoe Project (B)
TEACHING NOTE: Available to Registered Educators. Please login to view it.

DESCRIPTION: Nike’s World Shoe Project (B) accompanies Case (A). This one-page summary is designed to be handed out in class to give students an update on Nike’s strategy for entering China.

TEACHING POINTS: 

    This case study can be used to:
  • Identify the differences in business strategies for developed versus developing world markets and explore the disruptive challenges that can face a company attempting to tap emerging markets;
  • Offer students a better understanding of the potential internal constraints and need for new business models when exploring emerging markets in developing countries;
  • Investigate the sustainability issues surrounding market entry into the Bottom of the Pyramid.

Secondary Tags: Change Management; Consumer Products
Sales Rank: #300


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