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Hyun-Soo Ahn

Associate Professor of Technology and Operations
University of Michigan’s Ross School of Business



Hyun-soo Ahn is an Associate Professor of Operations and Management Science at the Michigan Business School. He joined Michigan in 2003 from the department of Industrial Engineering and Operations Research at UC Berkeley. In his research, Hyun-soo develops and analyzes mathematical models related to supply chain management, dynamic pricing and revenue management, workforce agility, and resource allocation. He is also interested in modeling the customer’s behavior (such as subscription) and how it affects the firm’s profit. He has worked with more than 20 companies and his research has been funded by several organizations including National Science Foundation. His papers appear in leading journals in the field, including Operations Research, M&SOM, and Journal of Applied Probability.

At Ross, he teaches supply chain analytics and business statistics to MBAs, Exec. MBAs, MSCM, and BBAs. He has won a number of teaching awards voted by students, including 2012 Exec MBA teaching excellence award, 2012 Global MBA teaching excellence award, and 2006 BBA teaching excellence award.

Found: 3 Products
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Cases
by Hyun-Soo Ahn
Product Type: Audio/Video  Publication Date: 10/2012  Product ID#: 1-429-291  Length: 9minutes
Click on the Preview PDF icon at right to view the free video. 2011 Ross MBA Caroline Dickerson shares her research experience from her internship at GoodBelly. Caroline was tasked with identifying the impact of their in-store demo program using regression analysis.
by Hyun-Soo Ahn
Product Type: Teaching Tool  Publication Date: 09/2012  Product ID#: 1-429-273  Length: 1pages
GoodBelly is trying to boost its sales at grocery stores like Whole Foods Market. As a small start-up, GoodBelly must optimize the allocation of its limited marketing budget. It currently promotes through in-person demonstrations in stores, but management is concerned that these demonstrations are not effective enough to justify the cost. It is up to GoodBelly’s student intern, Car...
by Hyun-Soo Ahn
Product Type: Case  Publication Date: 07/2012  Product ID#: 1-429-252  Length: 6pages
GoodBelly is trying to boost its sales at grocery stores like Whole Foods Market. As a small start-up, GoodBelly must optimize the allocation of its limited marketing budget. It currently promotes through in-person demonstrations in stores, but management is concerned that these demonstrations are not effective enough to justify the cost. It is up to GoodBelly’s student intern, Car...
 
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