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Author Detail

C.K. Prahalad

Former Paul and Ruth McCracken Distinguished University Professor of Strategy

University of Michigan’s
Ross School of Business



The late C.K. Prahalad was the Paul and Ruth McCracken Distinguished University Professor at the Stephen M. Ross School of Business,  specializing in corporate strategy. His books include Multinational Mission: Balancing Local Demands and Global Vision (1987), co-authored with Yves Doz, Competing for the Future (1994), co-authored with Gary Hamel and printed in fourteen languages, and named the Best Selling Business Book of the Year in 1994. The Future of Competition: Co-Creating Unique Value with Customers (2004) (co-authored with Venkatram Ramaswamy), and translated into twelve languages.  Business Week described the book as "provocative" and "an important book full of disruptive ideas."  The Fortune at the Bottom of the Pyramid: Eradicating Poverty through Profit (2004). The book was selected as one of the best books of the year 2004 by The Economist, Fast Company and Amazon.com. 

Found: 20 Products
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Cases
by C.K. Prahalad, M.S. Krishnan
Product Type: Case  Publication Date: 07/2014  Product ID#: 1-428-925  Length: 24pages
A leading cement producer in southern India, Madras Cement is having trouble controlling costs due to its disorganized reporting processes. This case documents the company’s two attempts to resolve these issues with the implementation of an Enterprise Resource Planning (ERP) system. The company’s first attempt fails. After a company leader takes the bold step of admitting he made mistakes during this effort, Madras is ready to dig in and make the necessary changes to make the second attempt a success.
by C.K. Prahalad, M.S. Krishnan
Product Type: Profile  Publication Date: 12/2012  Product ID#: 1-428-916  Length: 24pages
Krishnan Ganesh tries to find the right business model to connect students in the US to remote tutors in India. A former BOP company owner, Ganesh finds ways to overcome language barriers as well as many of the preconceived notions US consumers have about outsourcing.
by C.K. Prahalad, M.S. Krishnan, Sheel Mohnot
Product Type: Case  Publication Date: 12/2011  Product ID#: 1-428-864  Length: 12pages
This is the second of two cases, Case B presents the students with the varied strategies that Airtel has pursued to become one of the most profitable wireless telecommunications companies in the world, despite the fact that it operates in one of the poorest countries on Earth.
by C.K. Prahalad, M.S. Krishnan
Product Type: Case  Publication Date: 05/2011  Product ID#: 1-428-915  Length: 24pages
This case study is an in-depth analysis of ITC’s initiative to develop third-generation e-Choupals, or internet-enabled computer stations based in villages. The first e-Choupals provided information on weather, best practices, crop details, market prices, and important local news to farmers in 1999. The third generation e-Choupals are envisioned to mitigate a lack of information about the reasonable price that their crops could command – an issue that local markets exploited fully...
by C.K. Prahalad, M.S. Krishnan, Sheel Mohnot
Product Type: Case  Publication Date: 05/2011  Product ID#: 1-428-834  Length: 16pages
India’s wireless giant Bharti Airtel (Airtel) exemplifies many of the tenets set forth in the book The New Age of Innovation by CK Prahalad and MS Krishnan. Divided into two segments, Case (A) asks students to analyze the Indian environment and Airtel’s capabilities in order to determine strategies for growth. Case (B) reviews the strategies Airtel pursued and the subsequent results.
by C.K. Prahalad
Product Type: Case  Publication Date: 12/2010  Product ID#: 1-429-145  Length: 21pages
With five and a half million amputees, there is an almost overwhelming need for an inexpensive artificial foot/lower limb prosthesis in India. Any solution also has to meet the needs of the Indian lifestyle - walking barefooted, squatting, and sitting cross-legged. With innovative design and use of materials, Jaipur Foot (a non-profit organization) has created a low-cost prosthesis...
by C.K. Prahalad
Product Type: Case  Publication Date: 12/2010  Product ID#: 1-429-148  Length: 24pages
In fifty years, Casas Bahia has grown from one man selling blankets and bed linens door-to-door to the largest retail chain in Brazil, offering electronics, appliances, and furniture. With its emphasis on serving the poor customer, its low prices, and credit determined by payment history rather than formal income (70% of CB customers have no formal or consistent income), Casas Bahia grosses over a billion US dollars a year, and has invoked deep loyalty in its customers.
by C.K. Prahalad
Product Type: Case  Publication Date: 12/2010  Product ID#: 1-429-150  Length: 33pages
In setting up rural farmer-entrepreneurs with Internet access, and using modern technology to accurately weigh farmers crops (and paying them promptly), ITC’s eChoupal system is transforming India’s agricultural supply chain, reducing systemic corruption and giving farmers both better prices for their crops and a sense of dignity and confidence in being connected to the rest of the...
by C.K. Prahalad
Product Type: Case  Publication Date: 12/2010  Product ID#: 1-429-151  Length: 51pages
Partnering with business to deliver government services electronically is fundamentally altering the relationship between government and citizens in Andhra Pradesh, the fifth-largest state in India. Government processes are more transparent; bribes paid to officials to facilitate transactions through a bureaucratic, paper-based system are eliminated. Citizens find it easy to pay bi...
by C.K. Prahalad
Product Type: Case  Publication Date: 12/2010  Product ID#: 1-429-152  Length: 9pages
EID Parry provides local entrepeneurs the technological backing to run Internet kiosks in rural villages. EID Parry has also created its own Internet portal to support farmers with access to fertilizers and tools, education and crop disease diagnosis, and a direct market for their crops of rice and sugarcane.
by C.K. Prahalad
Product Type: Case  Publication Date: 12/2010  Product ID#: 1-429-153  Length: 37pages
By providing growth capital to local entrepreneurs, E+Co helps deliver alternative energy solutions to people around the world. In Nicaragua, where nearly fifty percent of the population is "off the grid," E+Co’s investment in solar energy provider Tecnosol means people can have refrigeration, lights, running water, and jobs. The Nicaraguan government welcomes this effort, as scarc...
by C.K. Prahalad
Product Type: Case  Publication Date: 12/2010  Product ID#: 1-429-154  Length: 25pages
As the second-largest bank in India, ICICI Bank has led multiple initiatives to provide banking services at an affordable costs to the poor. ICICI has partnered with others to co-locate ATMs with rural Internet kiosks, and explore SmartCard technology to provide secure, low-cost transactions and loan management. More importantly, ICICI Bank has created a network of eight thousand S...
by C.K. Prahalad
Product Type: Case  Publication Date: 12/2010  Product ID#: 1-429-155  Length: 30pages
In India, Iodine Deficiency Disorder (IDD) hinders the growth and intellectual development of 70 million people. Up to 50% of the iodine in iodized salt can be lost during storage, transportation, and Indian cooking. Using world-class technology, Hindustan Lever Ltd. (HLL) has developed a more stable iodine salt that is effective in preventing IDD. Furthermore, HLL is using village-based entrepreneurs to sell products in remote areas, ensuring its availability.
by C.K. Prahalad
Product Type: Case  Publication Date: 12/2010  Product ID#: 1-429-156  Length: 27pages
Around the world, 2.2 million people die from diarrheal disease every year. Children are especially at risk - one child dies every 30 seconds. India alone contributes thirty percent of the world’s diarrheal deaths. By teaching and demonstrating the benefits of handwashing through both UN and branded programs that reach into the villages, Hindustan Lever Ltd. is reducing infectious...
by C.K. Prahalad
Product Type: Case  Publication Date: 12/2010  Product ID#: 1-429-157  Length: 17pages
Peru’s struggle in the early 1990s to control a cholera outbreak took years, cost thousands of lives, and meant over $770 million dollars in lost productivity, trade, and tourism for Peru’s economy. Voxiva’s product, Alerta, is one tool Peru is using to fight back against infectious disease outbreaks. It transforms the typical village telephone into a tool for effectively reporting...
by C.K. Prahalad, M.S. Krishnan
Product Type: Case  Publication Date: 11/2010  Product ID#: 1-428-917  Length: 19pages
Emergency Management and Research Institute (EMRI) is a pioneer and leader in emergency management in India. The EMRI ecosystem integrates resources such as ambulances, EMTs, call center operators, physicians, a network of hospitals, and IT systems with cutting-edge research to save lives. EMRI has been extremely successful in delivering consistent high-quality services at the lowe...
by C.K. Prahalad, M.S. Krishnan
Product Type: Profile  Publication Date: 09/2010  Product ID#: 1-428-835  Length: 26pages
Tata Consultancy Services (TCS) is a top Indian software services and consulting firm. This profile analyzes the company’s strategic implementation of technology to enable Human Resources. TCS’s technology-driven HR model, known as the Replenishment Model (RPM), allows the company to leverage knowledge around the world, constantly recruit thousands of new employees, coordinate team...
by C.K. Prahalad, M.S. Krishnan
Product Type: Profile  Publication Date: 01/2010  Product ID#: 1-428-833  Length: 12pages
This case study is an in-depth analysis of 24/7 Customer, a business process outsourcing company that exemplifies many of the tenets that can be found in the book The New Age of Innovation, by professors CK Prahalad and MS Krishnan. 24/7 Customer has managed to harness the power of predictive analytics to provide value for its clients and those client’s customers. Students will learn about changes in the IT outsourcing industry and the keys to the success of 24/7 Customer’s model.
by C.K. Prahalad
Product Type: Case  Publication Date: 11/2009  Product ID#: 1-428-849  Length: 22pages
The Jaipur Rugs case explores how a company can benefit the poor by connecting them with global markets. Jaipur Rugs makes this connection by building and orchestrating a global supply chain on a massive scale—one focused on developing human capability and skills at the grassroots level, providing steady incomes for rural men and women in the most depressed parts of India, and conn...
by C.K. Prahalad
Product Type: Case  Publication Date: 12/2003  Product ID#: 1-429-149  Length: 18pages
The third largest cement manufacturer in the world, CEMEX decided it needed to move from selling materials to selling solutions. With low fixed prices, materials on credit, pre-costed housing designs, and even supervised construction services for Mexicans working abroad, CEMEX makes housing affordable and possible for the poor in Mexico.
 
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